Selling a good story a good business model?

by Xyn
5 replies
I am fairly new to IM and all these "make $999999999.99 online, doing nothing; heck I will make the money for YOU!!!!111!" or "the ultimate, guaranteed secret way to make money while you sleep", etc type of deals kind of make me want to throw up. Especially that one video I saw on Clickbank, where the guy claims he was being coerced by "online millionaires" not to reveal his "secret" that he so desperately wants to share with you in exchange for a measly something dollars... The problem is, their "secret" method is almost always a collection of common sense knowledge about internet marketing/seo/website design. Am I missing something here? I mean what is that? Is selling good stories/extravagant claims to success and prosperity a good business model? Do they actually make any money from this? I am genuinely curious. How do people get away with this stuff?
#business #good #model #selling #story
  • Profile picture of the author jamesrich1
    Unfortunately your correct about the actual product being common knowledge that you can find for free here on the warrior forum. Fortunately for you, you are not a sucker who will fall for this. A good element inside of copywriting is a compelling story and benefits that makes the offer irresistible. There are tons of niches inside of internet marketing that do not use money as the hook. People get away with this stuff by using disclaimers.
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  • Profile picture of the author James.N
    Well it depends - yes sometimes it is BS and they claim push one button and make thousands of dollars a day! But in other cases even if it is free information that you can dig around and find yourself it doesnt mean its not worth money. If someone collects a bunch of information and puts into a nice PDF with videos, a checklist, etc and this saves you 3 hours of your time. If they charge $10, is your 3 hours of time saved worth $10?
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    • Profile picture of the author Xyn
      Originally Posted by quadxnet View Post

      Well it depends - yes sometimes it is BS and they claim push one button and make thousands of dollars a day! But in other cases even if it is free information that you can dig around and find yourself it doesnt mean its not worth money. If someone collects a bunch of information and puts into a nice PDF with videos, a checklist, etc and this saves you 3 hours of your time. If they charge $10, is your 3 hours of time saved worth $10?
      Oh no, I would not have any problem with that if they packaged it their "product" for what it really is, and not as the friggin roadmap for world domination. If, for instance, the book contains information on how to effectively do keyword research and build niche sites, TELL ME that is what your book is about, instead of presenting it as if you discovered some arcane way to "game the system" or something. The thing is, with most of these books, you don't really know what you are buying until you have actually bought it. (This makes me think of the phrase "you can't con an honest man", but that is kind of off topic)

      That said, I am actually more interested in if this business model works; if people actually make any money doing this, and how they avoid claims of fraud and massive influx of chargebacks.
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  • Profile picture of the author megawarrior
    Sometimes too much "hype", even for legit products/services, make them appear like scams in my opinion.
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  • Profile picture of the author los s
    its one of the best models as you create a deep connection with customer
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