What is a Squeeze Page?

12 years ago

A 'squeeze page' is a web page that is specifically designed
to get the contact details of the site visitor, e.g. e-mail
address at a minimum.

The idea is that you focus your website visitor on making
ONE decision and taking ONE desired action: giving you their
contact details.

Dedicated to mutual success,

Shaun

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54703

12 years ago

Originally Posted by Shaun OReilly

A 'squeeze page' is a web page that is specifically designed
to get the contact details of the site visitor, e.g. e-mail
address at a minimum.

The idea is that you focus your website visitor on making
ONE decision and taking ONE desired action: giving you their
contact details.

Dedicated to mutual success,

Shaun

It is also mostly used by most online sellers to increase their income.

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DireStraits

12 years ago

A squeeze-page is a page offering visitors only one course of action, with no distractions or alternative exit points (except the 'close'/'back' button).

Traditionally that action could take any form, but these days the term is used almost exclusively to describe a page with an opt-in form whose purpose is to get people subscribed to a mailing list.

The idea is that by restricting the options served up to a user, you increase opt-in/conversion rates. That's often the case and they're very popular for this reason, but one must question (i.e. test) whether more subscribers ultimately translates into more income. Squeeze pages, being overtly 'marketer-like', can put off certain types of people too, and they might happen to be the ones with the greatest interest in the products/services on sale.

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Ryan Popovic

12 years ago

Kange,

A squeeze page is also referred to as a landing page. It usually will use written copy or a video to get a name, email, and sometimes other information. Squeeze pages are primarily for building lists that you can stay in front of, provide content and value, and market to.

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Alcon 12 years ago

Squeeze pages are designed to obtain a visitors email address, and any other information . visitors are encouraged to opt-in to an email list to receive more information regarding a subject. This then becomes your "list". typically these are used with auto responders such as aweber.

You should make it simple and straightforward, so that the visitor knows that the only options are to opt-in to the email box.
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majay

12 years ago

never heard of a squeeze page before--and from the explanations given above,im wondering,"what is the difference between having a squeeze page and a newsletter,as they all in my view serve teh same purpose?"-in terms of obtaining people's e-mails etc

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Martyn Wilson

12 years ago

Originally Posted by majay

never heard of a squeeze page before--and from the explanations given above,im wondering,"what is the difference between having a squeeze page and a newsletter,as they all in my view serve teh same purpose?"-in terms of obtaining people's e-mails etc

The difference is that without an opt in / squeeze page who are you sending the newsletter to? If you have not collected email addresses via an opt in or squeeze page then you will not have a list to send your newsletter to. If your newsletter is on a website and has a box where the viewer can enter their name and email address, then this is a squeeze page.

In my humble opinion an opt in page is the most important tool you will ever use as your list is your business. Without a list who are you going to sell to.

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DireStraits

12 years ago

Originally Posted by majay

never heard of a squeeze page before--and from the explanations given above,im wondering,"what is the difference between having a squeeze page and a newsletter,as they all in my view serve teh same purpose?"-in terms of obtaining people's e-mails etc

Hmm, not quite. The newsletter is the thing you send out to subscribers, but you still need a way of acquiring subscribers if you're to have anyone to whom to send your newsletter (or emails in general, whatever format they take). That normally, these days, happens through an opt-in form.

A squeeze page is just one way of presenting an opt-in form to visitors in conjunction with some incentive to get them to enter their details. Other options include integrating the form somewhere within your main website layout, having a popover/lightbox opt-in (meh, ghastly), etc.

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wangui 12 years ago

I was wondering the same thing.
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Kange

12 years ago

thank you for your comments

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Kange
Love all things marketing along with travel, photography and food :)

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KevinW

12 years ago

A one page website with one purpose: to build a valuable email marketing list.

That's my definition.

Using them to build marketing lists was the best business move I made in the last 10 years.

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Cataclysm1987

12 years ago

Originally Posted by Kange

I've noticed on several posts people have mentioned 'squeeze pages', what are these and what to they mean, what do they do and how can you incorporate it into your business or business ideas?

A cash printing machine.

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Alexa Smith

Banned 12 years ago

Originally Posted by Cataclysm1987

A cash printing machine.

Apart from for those of us who've split-tested across a range of niches, in every single one of which we made more money without squeeze pages than with them, of course ...

http://www.warriorforum.com/main-int...ml#post5806404

http://www.warriorforum.com/main-int...ml#post5475859

http://www.warriorforum.com/main-int...e-sign-up.html

http://www.warriorforum.com/main-int...-turn-off.html

The "moral of the story" is that it's important to test things for yourself . And to appreciate that a squeeze page is not the same thing as an opt-in page. A squeeze page is a particular type of opt-in page. Specifically, it's a page with a prominently incentivized opt-in and no other content.

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celente

12 years ago

Originally Posted by Alexa Smith

Apart from for those of us who've split-tested across a range of niches, in every single one of which we made more money without squeeze pages than with them, of course ...

http://www.warriorforum.com/main-int...ml#post5806404

http://www.warriorforum.com/main-int...ml#post5475859

http://www.warriorforum.com/main-int...e-sign-up.html

http://www.warriorforum.com/main-int...-turn-off.html

The "moral of the story" is that it's important to test things for yourself . And to appreciate that a squeeze page is not the same thing as an opt-in page. A squeeze page is a particular type of opt-in page. Specifically, it's a page with a prominently incentivized opt-in and no other content.

nice post alexa darls!!

I use to be one of those that thought building a list and testing squeeze pages was stupid. But when I leant how to actually pull my finger out and do them properly.... HOLY MOSES! a whole other world opened up.

Email marketing (if done correctly) can make you a small fortune. Like I said, when you actually take action and do this, and learn how to build relationships in your niche, you can literally go from dead broke, to 4 figure a month business. While it is not easy, I can confirm that it is really not that hard. Just need to keep working at it, and see what works for you.

If I had to start again, and had no money I would busk in the street nude (well ok, maybe not nude, that would not attract money LOL) and save up and start by building a list and offering them stuff. That makes up a large chunk of our business and it works like a treat.

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pbarbanes

12 years ago

Yup. What she said:

Originally Posted by Alexa Smith

Apart from for those of us who've split-tested across a range of niches, in every single one of which we made more money without squeeze pages than with them, of course ...

http://www.warriorforum.com/main-int...ml#post5806404

http://www.warriorforum.com/main-int...ml#post5475859

http://www.warriorforum.com/main-int...e-sign-up.html

http://www.warriorforum.com/main-int...-turn-off.html

The "moral of the story" is that it's important to test things for yourself . And to appreciate that a squeeze page is not the same thing as an opt-in page. A squeeze page is a particular type of opt-in page. Specifically, it's a page with a prominently incentivized opt-in and no other content.

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Freija

12 years ago

A squeeze page is a web page who's sole purpose is to capture a lead. Typically by gathering a prospects name and email address.

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magiclouie 12 years ago

Originally Posted by Freija

A squeeze page is a web page who's sole purpose is to capture a lead. Typically by gathering a prospects name and email address.

Hence, a squeeze page is also known as a capture page.

To the OP, do your further research also by "googling" it since you definitely have an overview already of what a squeeze page is.

Perhaps you just asked this question because of curiosity. However, if you are more serious of creating one, you should check aweber and optimizepress.
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HelpingYouBeAnExpert

12 years ago

It's a squeeze pages if it actually squeezes most don't perform.

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Randall Magwood

12 years ago

It's simply a very small webpage designed to get people to sign up to your opt-in email newsletter. You will need an autoresponder for this. With the autoresponder, you put the sign up code on your squeeze page, and then drive people to this webpage so that people can subscribe and receive your email content.

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jamesrich1

12 years ago

Think of the process like a ultimatum. A person visits your page and you give them one option take the gift in exchange for us to keep communication or leave. A good squeeze page converts at 30% or higher. It helps you build a relationship with your visitors through your autoresponder.

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The Copy Nazi

Banned 12 years ago

Ryan Deiss has a good page and example here - The Anatomy of a Perfect Squeeze Page Template | Digital Marketer (non affiliate link)

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luane 12 years ago

You can also use aweber forms that give you the option of pop-up forms that collect or "squeeze" the email out of your website visitor.
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Nikolina

12 years ago

A squeeze page is a power online marketing tool which allows anyone to create a targeted list of potential customers who are give you open permission to keep them informed with your latest upgrades.

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farisboorem

12 years ago

Squeeze Page is generally applied in the world of Affiliate marketing. It pertains to a page that is designed with the objective of convincing the visitor to sign-up or to leave their e-mail address after examining the details about the product that was being offered.

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jhonybravo222

12 years ago

Its simply a page in which visitors fill their details like name and email and add them to your list so in this way visitor gives you permission to inform him later about your latest offers. It's a powerful online marketing tool.

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creaux

12 years ago

Based in the posts above and doing a little bit of a research regarding this topic, the squeeze page is really a good strategy to lure potential customer or clients to your site that could be interested to -or maybe even purchase- whatever products and/or services you are promoting online. This could also make or break your relationship with the clients; either leaving them with a good impression of your site, or they might just ignore it at all like the commoner does. But in general, a squeeze page in your site is a big help

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Tmark30

12 years ago

Are squeeze pages not only relevant when you are building a list?

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joeflizo

12 years ago

how a hyperactive warrior don't know this???? :-{

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Altin

12 years ago

A squeeze page is a single web page with the sole purpose of capturing information for follow-up marketing; that means NO exit hyperlinks. Quality squeeze pages use success stories that the prospect would relate to when making a buying decision. They also use things like color psychology, catchy sales copy and keyword rich text placed with SEO in mind. Some advanced marketers even use audio and video on their squeeze page.
Internet marketers borrow copywriting techniques from offline direct response marketing. This includes the use of a headline, bullets, teaser copy, deadlines, testimonials, scarcity, and the like. Aggressive marketers will present visitors with multiple incentives in exchange for their contact information.

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therichb

12 years ago

Squeeze pages help you to define the strength of your list in a couple of months but that needs continuous working & hard work so you can get a lot of subscribers coming through your page...

Its specifically more than an optin page which enables you to bring income to your account

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Daniel75

12 years ago

If you need to know what any internet marketing term means, you could just google it and you 'd get lots of good definitions.
To do that just type: "define squeeze page" in the google search bar and you'd get more than enough definitions. I just did that for you and I got this:

Definition for squeeze page:
Web definitions:
Squeeze pages are landing pages created to solicit opt-in email addresses from prospective subscribers..

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eugenedm

12 years ago

A squeeze page is just another name for a landing page created to opt-in email addresses from people.

From this squeeze page, you build your list of subscribers or potential clients. Build your list thoughtfully because as a lot of people say, the money is on the list.

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thisisalexander 12 years ago

great spirit! most forum nerds would post a "RTFM" posting.. I too did not not what a SP was (or opt in form), before I attended a chris farrell seminar!
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JayParker

12 years ago

It's basically a capture page in which marketers "squeeze" information out the visitor, in Internet Marketing that is the email address.

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What is a Squeeze Page?

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