This forum has been a great forum and I really learnt alot from many Warriors who are always ready to help and share what they know. Thus, I hope to be able to contribute what I know about blogging and making a 4 figure income from my wedding blog.
I have received alot of PM in regards to how I monetise my wedding blog. So I decided to share some info on what I had done to bring in advertising dollar.
I hope what I have shared here is good enough to get you started in
- Creating your blog,
- Bringing in visitors,
- Retaining your readers,
- Attracting advertisers and
- Bringing in advertising dollars into your bank account.
Step 1: Creating Your Blog
You got to find a niche. There is no point in starting a general blog which caters to everybody.
The niche must be about what:
1. you love
2. you know
For example, if it is a wedding blog you are creating, you got to love weddings and know alot about wedding. There is no point to struggle to create a wedding blog if you know nothing about wedding.
In terms of slicing a niche, you got to be as specific as you can. There is no point to try to cater to brides, grooms, bridesmaids, groomsmen and so on. You got to check out what your competitors are doing such that you don't reinvent the wheel.
And of course, you got to create alot of quality content which meet the needs of your readers.
I realise there are many questions of asking on what is the best niche.
There are in fact many free websites which offer a directory of blogs. Visit these sites and spend some time going through them. You will slowly discover what niche you are going to blog about.
Step 2: Building In Visitors
The aim of getting traffic to your site is just like adding life to it. There is no point in coming up with a really nice looking blog that has no visitor.
You need visitors to go to your blog and get them to stick to your blog content.
There are certainly many ways of driving the right traffic to your blog.
Step 3: Retaining Your Readers
Why do readers read blog contents? Some of the reasons could be they are finding solutions to their problems or they are seeking information.
So give them what they want. Give them lots of information.
Let's say your blog is targeted at newly wed couples who want to know about family planning. Your content should center around helping newly wed couples on family planning.
Give your readers exactly what they want and I am sure they are going to come back for more.
There are also other important factors in creating lots of valuable content for your readers so that they will come back for more.
Build your list of loyal subscribers. Create a 30 pages ebook and offer it as a freebie for subscribers to opt in. This will help you build your list which is going to help you set the foundation when you have a product in the future.
List building is the key to long term success to your business.
Step 4: Attracting Advertisers
Ask yourself what do advertisers want. Why do they advertise in blogs?
They can be for exposure of their brands and at the same time, bring in more potential customers.
It is not easy to bring in advertisers but I am going to show you how to do it easily.
This is going to attract more advertisers who will fight for a space in your blog and they are going to pay you big bucks for it.
Find a related authority site which everybody knows about. Contact the webmasters and offer them free advertising space.
Remember that the backend always bring you the most profit. So start by giving away free stuff to get in your first advertiser.
The advertiser is going to feel that since he has nothing to lose, he is definitely going to agree to it.
Then with the first advertiser on board, some other potential advertisers are going to come along to visit your blog and to realise a popular site is advertising in your blog.
There is social proof in this case.
(Do you know that one of the major factors for advertisers to advertise is social proof? They just do not want to lose out.)
What are the advertisers going to do?
They are going to contact you and ask you how much do you charge.
So remember to leave a contact email in your blog for them to contact you.
Step 5: Bringing in advertising dollars into your bank account
Every contact is a potential 4 figures income for you.
So you need to build relationship with them.
Ask them what are their objectives in advertising in your blog and what are the type of advertising they are looking at.
Be flexible and offer them great value and discount.
And always remember to offer package.
Remember the advertisers are going to be your long-term customers.
So add great value to them and they will return for more.
Remember to help the advertisers earn more money and they are continue to do business with you for a very long time.
I have repeated this 5-steps startegy and it has brought in me a 4 figure income every month without fail.
1 advertiser will attract 2 to 3 more advertisers. As more advertisers advertise in your blog, they are going to create social proof and sooner or later, you are going to receive emails from potential advertisers who are fighting for slots in your blog.
Hope this info is helpful and have a great weekend!