10 Tips for Driving Organic Traffic to your Site During a Breaking News Event
I found an interesting report created by Optify.
The report offers 10 Tips for Driving Organic Traffic to your Site During a Breaking News Event.
The report offers 10 Tips for Driving Organic Traffic to your Site During a Breaking News Event.
- Format: Search engines try to surface multi-format results higher.
- Social sharing: Using your social network and making it easy for people to interact with your content will increase your chances of ranking higher on SERPs.
- Google+: Google will give more weight to content with a lot of +1's, so it is important that you implement it on your site.
- Freshness, uniqueness and recency: In the case of news event, freshness and recency are a must.
- News category and News XML: You should also submit a news site map to Google so it can discover your content faster and ensure that you get full coverage of your content.
- Optimize, optimize, optimize: Without optimizing your content using the durable elements of SEO, chances are that you will not rank very high.
- Keyword strategy: Develop a keyword strategy by learning how users search for these events.
- Research keywords: Use real-time monitoring tools to learn what resonates and how.
- Use Social Media to drive traffic: The use of social media during breaking news event is becoming essential for marketers and publishers.
- Think like a publisher, act like a marketer: Don't forget that you are a marketer and ignore online marketing best practices.