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World's Greatest Marketer?

by Kurt
18 replies
If you were to have a contest to name the World's Greatest Marketer, what would your criteria be?

Isn't the "greatest marketer" really the same thing as the World's richest person, since the bottom line in marketing is the bottom line? The exceptions to this may be the very wealthy that made their money in investing, but if they made the money in sales of any kind, why wouldn't they be considered the best marketers?

What would you base your "greatest marketer" on?
#greatest #marketer #world
  • Profile picture of the author John Rogers
    I think of the wealthiest business owners more along the lines of the guys sharp enough and wealthy enough to hire the world's greatest marketers.

    I would think of the world's greatest marketer in terms of three measures.
    • Most sales
    • Highest fees for services
    • Total sales of students
    Would that be Jay Abraham? I'm not sure.

    John
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    • Profile picture of the author Kurt
      Originally Posted by John Rogers View Post

      I think of the wealthiest business owners more along the lines of the guys sharp enough and wealthy enough to hire the world's greatest marketers.

      I would think of the world's greatest marketer in terms of three measures.
      • Most sales
      • Highest fees for services
      • Total sales of students
      Would that be Jay Abraham? I'm not sure.

      John
      Hi John,

      Why wouldn't that be Sam Wall (of Wallmart) instead of Abraham?

      To me, "highest fees" doesn't make on a great marketer. McDonald's makes more money than any other food chain, Motel 6 makes more money than any other hotel/motel chain, etc.

      Hi Becky,

      Doesn't "marketing" imply "for profit"?

      We dismiss Bill Gates as a marketer, but his concept of selling software was a great idea, one that made him the richest person in the World for a number of years.
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      • Profile picture of the author R Hagel
        Originally Posted by Kurt View Post


        Doesn't "marketing" imply "for profit"?
        Yep, by strict definition it does mean for profit. But I started thinking about those who market their ideas and rally folks around those ideas.

        But I'll put that aside for a moment so as not to muddy up the issue, and focus on the influence in terms of money.

        Let's take two marketers and give them X number of years for their career.

        At the end of X number of years, Marketer #1 has made $100 million. However, he's done that by selling $25 million products (mansions or jets or something) to four people.

        At the end of the same period of time, Marketer #2 has made $99 million. However, he did that by pulling together a customer list of a few million folks.

        Who's the better marketer? The one who made the most money... or the one who influenced the biggest number of people?

        Technically it's #1 if it's just about money. (But if you pulled these two out of retirement, maybe #2 would be better since he has the bigger customer list -- he has a better shot of selling more products on the backend and pulling ahead of #2 in matter of a few days. Maybe.)

        Just thinking out loud here. Thanks for firing up the brain cells.
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  • Profile picture of the author R Hagel
    At first I was thinking that money should be the main criteria. But after giving it some thought, I think the definition should include an influence/persuasion component.

    For a lot of marketers, the influence would be tied to the money. The more people they influence, the more money they make.

    But there are those who can get others to do extraordinary things... and that doesn't always include taking out their wallets. Think of leaders who've rallied and influenced millions -- Gandhi, Hitler, MLK... (and so on, the list is very long).

    Cheers,
    Becky
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    • Profile picture of the author Martin Luxton
      Kurt,

      That question could get so many subjective opinions. A lot of people would probably go for the person who helped them most rather than look at statistics. If somebody had followed a few gurus without making money then signed up for your Bomb Squad and made a lot of money you would obviously rate higher than the others.

      And then there are all those under the radar people nobody knows about who make a fortune.

      Martin
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      • Profile picture of the author Kurt
        Originally Posted by Martin Luxton View Post

        Kurt,

        That question could get so many subjective opinions. A lot of people would probably go for the person who helped them most rather than look at statistics. If somebody had followed a few gurus without making money then signed up for your Bomb Squad and made a lot of money you would obviously rate higher than the others.

        And then there are all those under the radar people nobody knows about who make a fortune.

        Martin
        Hi Martin,

        Yes, there are many possible opinions, which is why I started this thread, to find out what they are.

        However, no matter how much anyone makes in the Bombsquad, I'm no where near the top marketers.

        To All...

        Why aren't Page and Brin (Google) considered the best Internet marketers? They've made tons more money than anyone else...It seems Warriors only think of marketers as those will copy writing skills. But Google could probably buy and sell the top 100 copywriter/marketers on the Net, easily.
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        • Profile picture of the author Frank Murphy
          My vote would go for Barak Obama..A social marketing genius!
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  • Profile picture of the author John Rogers
    I suppose it really boils down to your definition of marketer. And at what point an individual businessperson's primary duties cross over from marketing and into managing the business.

    I would not classify Sam Wall or Ray Kroc as marketers. Yes, they launched multi-billion dollar empires, but I would classify them as entrepreneurs, not marketers.

    John
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    • Profile picture of the author Martin Luxton
      If we are going to widen the definition how about Vladimir Putin? The way he has marketed himself means it looks like he'll be CEO of Russia Inc for the rest of his life.

      Martin
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    • Profile picture of the author Kurt
      Originally Posted by John Rogers View Post

      I suppose it really boils down to your definition of marketer. And at what point an individual businessperson's primary duties cross over from marketing and into managing the business.

      I would not classify Sam Wall or Ray Kroc as marketers. Yes, they launched multi-billion dollar empires, but I would classify them as entrepreneurs, not marketers.

      John
      Hey John...

      It is how each of us defines a marketer...To me, Wall and Kroc are perfect examples of marketers. I haven't taken a formal marketing class without Ray Kroc being mentioned.

      Marketing involves more than just selling, it also involves product creation, promotion/advertising and manufacturing, and included the entire process of bringing a service or product to "market".

      People think of McDonald's as being successful simply due to cheap prices...But one of Kroc's marketing ploys was to have all the food cooked where the public could see what was going on, and to be very clean.

      This was a big thing back in the 50's, as many restaurants weren't really known for their cleanliness. And to this day, fast food joints are the cleanest restaurants around.

      Mom's felt safe taking their kids to McDonalds, and since this era was the start of women moving into the work force, this became a very strong selling point, as women didn't have the time to cook as they always have had before. McDonalds was not only cheap, it was fast and clean, and people could watch their food being prepared.

      I'd say Ray Kroc was a great marketer...
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  • Profile picture of the author Michael Mayhew
    Jesus Christ.
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    IMO Partnership. A National Insurance Marketing Alliance.
    http://www.imopartnership.com/

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    • Profile picture of the author MaskedMarketer
      Originally Posted by Michael Mayhew View Post

      Jesus Christ.
      First dude that pop in my mind.

      If marketing is the act of selling or promotion, Jesus wins.
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      "One Man's Ceiling is Another Man's Floor      "

      "I Pay Less Attention to What Men Say. I Just Watch What They Do."
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    • Profile picture of the author Steadyon
      Originally Posted by Michael Mayhew View Post

      Jesus Christ.

      Probably being overtaken by another chap whose name begins with M.
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  • Profile picture of the author JayXtreme
    You could only ever evaluate those in the public eye....

    There are those that don't come into the limelight who shadow even Bill Gates' personal fortune..

    How many Oil fortune dudes do YOU know?... I'm guessing they're pretty cool at shifting oil, right?

    Same with anything that gets sold.. you only know about that which gets attention.

    Peace

    Jay
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    Bare Murkage.........

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    • Profile picture of the author Kevin Riley
      Whoever it was that first convinced people to eat oysters. They taste great, but it would have taken some marketing genius to first sell people on eating those jiggly things.
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      Kevin Riley, long-time Warrior living in Osaka, Japan

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    • Profile picture of the author MaskedMarketer
      Originally Posted by JayXtreme View Post

      How many Oil fortune dudes do YOU know?... I'm guessing they're pretty cool at shifting oil, right?
      I consider the dude who sold the pet rock better marketers than oil tycoons.

      Just my opinion though.
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      "One Man's Ceiling is Another Man's Floor      "

      "I Pay Less Attention to What Men Say. I Just Watch What They Do."
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  • Profile picture of the author Clark
    Reach & global acceptance of product.

    Johannes Gutenberg - Wikipedia, the free encyclopedia

    Without a doubt, his efforts have reached everyone on the planet and continues to do so for over 500 years.

    Bill Gates is a very close second IMO.
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  • Profile picture of the author Loren Woirhaye
    Donald Trump is an awesome marketing guy.
    others:
    John Travolta, Oprah, Tony Robbins - all these people
    sell themselves as personalities in a way... you'll notice
    they really get out there and get seen. They promote.
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