How do I get my message accross to a large number of people with no budget

PoundAd · 02-15-2009, 01:04 PM

I have just launched a new classified ads website called PoundAd.co.uk and desperately need some input into how I can market it without a marketing budget. I have done some SEO work with Google and have managed to get in on the first page of google.co.uk for the keyword "classified ads" but other than that I am stuck for ideas.

Input would be greatly appreciated!

Thanks,
Peter

Shane Natan · 02-15-2009, 01:08 PM

How about writing a Press Release announcing the opening of your new site.

Then, you can write articles (or outsource them) to promote your site. You can try PPC advertising, local advertising via business cards, flyers, etc.

Having the site in your signature on this forum is also helpful.

I would advertise to the people/businesses that use classified ad sites the most, such as car dealers, real estate brokers, tutors and other services, etc.

These should definitely help!

Best,
Shane

Steve Sanchez · 02-15-2009, 01:11 PM

Maybe advertise your free ad section in other free online ad sites with your link. Helps with the ranking.

jrailsback · 02-15-2009, 01:12 PM

Shane said it.

Contact existing businesses and let them know you exist. Give away a few slots for free for your first clients, then when you contact more people, show them you already have other clients (but don't tell them they're on there for free).

How are you pricing your service? Monthly? Yearly?

PoundAd · 02-15-2009, 01:15 PM

Thanks Shane.

I have written a press release and have submitted it to a number of article directories (particularly the ones well ranking in Google) but this has only had a small amount of impact. I have also contacted several car dealers, estate brokers etc. and they are going to be uploading some content very soon. The problem is I receive about 100 unique visits a day and I need to increase this substantially to get more ads on the site. I have also taken the business card and flyer route again with little impact.

Any other ideas?

Bests,
Peter

PoundAd · 02-15-2009, 01:16 PM

Steve - that is a good idea... something I haven't explored!

PoundAd · 02-15-2009, 01:17 PM

jrailsback - I do not currently charge, I am offering the first 50,000 ads for free then will start to charge £1 per ad... hence the name PoundAd.

Shane Natan · 02-15-2009, 01:18 PM

Hmmm...

How about PPC Advertising for specific keywords related to what your clients are going to be selling. For instance, if your site shows up on the first page of Google for "Used Cars" or "Real Estate in _______" - Then businesses will pay you top dollar for placement on your site.

You can optimize your site to rank for these keywords "organically" or you can start with a little bit of Pay-Per-Click advertising to get businesses interested...

Best,
Shane

Kelvin Nikkel · 02-15-2009, 01:20 PM

How about trying an ad on Craigslist?

jrailsback · 02-15-2009, 01:23 PM

Got it, good idea. Have you seen Million Dollar Homepage? That dude made over $1 Million offering advertising space.

PoundAd · 02-15-2009, 01:28 PM

Shane - That is something that I have thought about, the problem being that keywords like "used cars" are extremely competitive and therefore very expensive to rank well in PPC.
Kelvin - I've tried placing a few ads on Craigslist and got around 40 people come through to my site over a couple of weeks.
jrailsback - Believe it or not he was my inspiration!

lcombs · 02-15-2009, 01:33 PM

Articles, forums, blogs, classified sites...

Newsletters that may be interested in giving you a promo in return for a free listing.

Shane Natan · 02-15-2009, 01:34 PM

Yes, it is a lot more expensive to rank for "Used Cars" than it is to rank for "Used Cars Northumberland England."

Why not try PPC ads that are more locally targeted so that the costs are MUCH lower?

You can also buy (or swap) banner ads on other classified sites or other websites that you feel would attract potential visitors to your site.

Other than PPC, SEO, articles, press releases, forums, Craigslist, other classified ad sites, social networking sites, flyers, business cards, etc. -- I don't see many other avenues...

PoundAd · 02-15-2009, 01:49 PM

Shane - That is a good idea regarding being more localised with PPC, I will certainly look into that. I guess it's just a case of doing lots of little things and keeping at it! Thanks!

Blondmoo · 02-15-2009, 01:49 PM

That's some great information, Thank you!

Robert Puddy · 02-15-2009, 02:28 PM

Get a Budget maybe?

Not going to go far with out one

robert100 · 02-15-2009, 02:43 PM

Hi,

Why not write a blog about your experiences in :

1. Getting the idea
2. Creating the site
3. Launching and promoting it
4. Current postion with site

Then people can follow your experiences, learn from you and gradually respect your advice.

This will also give you more options for ranking high in google.

Best regards,

Rob

PoundAd · 02-16-2009, 12:27 PM

I like your idea Robert, where is the best place to blog in order to get most exposure?

02-15-2009, 01:04 PM	#1
PoundAd Classified Ads Join Date: Feb 2009 Posts: 8 Blog Entries: 1 Thanks: 0 Thanked 0 Times in 0 Posts	How do I get my message accross to a large number of people with no budget I have just launched a new classified ads website called PoundAd.co.uk and desperately need some input into how I can market it without a marketing budget. I have done some SEO work with Google and have managed to get in on the first page of google.co.uk for the keyword "classified ads" but other than that I am stuck for ideas. Input would be greatly appreciated! Thanks, Peter
	PoundAd Classified Ads - http://www.PoundAd.co.uk

02-15-2009, 01:08 PM	#2
Shane Natan Senior Warrior Member War Room Member Join Date: Jan 2008 Location: East Coast, USA Posts: 2,606 Thanks: 1,000 Thanked 419 Times in 221 Posts Social Networking	Re: How do I get my message accross to a large number of people with no budget How about writing a Press Release announcing the opening of your new site. Then, you can write articles (or outsource them) to promote your site. You can try PPC advertising, local advertising via business cards, flyers, etc. Having the site in your signature on this forum is also helpful. I would advertise to the people/businesses that use classified ad sites the most, such as car dealers, real estate brokers, tutors and other services, etc. These should definitely help! Best, Shane
	NEW Fiverr Site For IM'ers ONLY - Post Jobs at ANY PRICE! - IMGiGz.com 1 on 1 Coaching With a 6-Figure Marketer! ShaneNatan.com

02-15-2009, 01:11 PM	#3
Steve Sanchez HyperActive Warrior Join Date: Feb 2009 Location: Colorado Posts: 219 Thanks: 0 Thanked 10 Times in 10 Posts Social Networking	Re: How do I get my message accross to a large number of people with no budget Maybe advertise your free ad section in other free online ad sites with your link. Helps with the ranking.

02-15-2009, 01:12 PM	#4
jrailsback Mondo Nucleosis War Room Member Join Date: Jan 2009 Location: Norman, OK Posts: 117 Thanks: 14 Thanked 6 Times in 6 Posts Social Networking Contact Info	Re: How do I get my message accross to a large number of people with no budget Shane said it. Contact existing businesses and let them know you exist. Give away a few slots for free for your first clients, then when you contact more people, show them you already have other clients (but don't tell them they're on there for free). How are you pricing your service? Monthly? Yearly?
	Please read the sig file rules

02-15-2009, 01:15 PM	#5
PoundAd Classified Ads Join Date: Feb 2009 Posts: 8 Blog Entries: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: How do I get my message accross to a large number of people with no budget Thanks Shane. I have written a press release and have submitted it to a number of article directories (particularly the ones well ranking in Google) but this has only had a small amount of impact. I have also contacted several car dealers, estate brokers etc. and they are going to be uploading some content very soon. The problem is I receive about 100 unique visits a day and I need to increase this substantially to get more ads on the site. I have also taken the business card and flyer route again with little impact. Any other ideas? Bests, Peter
	PoundAd Classified Ads - http://www.PoundAd.co.uk

02-15-2009, 01:16 PM	#6
PoundAd Classified Ads Join Date: Feb 2009 Posts: 8 Blog Entries: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: How do I get my message accross to a large number of people with no budget Steve - that is a good idea... something I haven't explored!
	PoundAd Classified Ads - http://www.PoundAd.co.uk

02-15-2009, 01:17 PM	#7
PoundAd Classified Ads Join Date: Feb 2009 Posts: 8 Blog Entries: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: How do I get my message accross to a large number of people with no budget jrailsback - I do not currently charge, I am offering the first 50,000 ads for free then will start to charge £1 per ad... hence the name PoundAd.
	PoundAd Classified Ads - http://www.PoundAd.co.uk

02-15-2009, 01:18 PM	#8
Shane Natan Senior Warrior Member War Room Member Join Date: Jan 2008 Location: East Coast, USA Posts: 2,606 Thanks: 1,000 Thanked 419 Times in 221 Posts Social Networking	Re: How do I get my message accross to a large number of people with no budget Hmmm... How about PPC Advertising for specific keywords related to what your clients are going to be selling. For instance, if your site shows up on the first page of Google for "Used Cars" or "Real Estate in _______" - Then businesses will pay you top dollar for placement on your site. You can optimize your site to rank for these keywords "organically" or you can start with a little bit of Pay-Per-Click advertising to get businesses interested... Best, Shane
	NEW Fiverr Site For IM'ers ONLY - Post Jobs at ANY PRICE! - IMGiGz.com 1 on 1 Coaching With a 6-Figure Marketer! ShaneNatan.com

02-15-2009, 01:20 PM	#9
Kelvin Nikkel HyperActive Warrior War Room Member Join Date: Jan 2008 Location: , , Canada. Posts: 416 Thanks: 33 Thanked 105 Times in 19 Posts Social Networking Contact Info	Re: How do I get my message accross to a large number of people with no budget How about trying an ad on Craigslist?
	NEW WSO - 4K Subs in 30 Days Build Your List For Free do an Ad Swap With Me Visit My Blog - Free IM Tips & Strategies

02-15-2009, 01:23 PM	#10
jrailsback Mondo Nucleosis War Room Member Join Date: Jan 2009 Location: Norman, OK Posts: 117 Thanks: 14 Thanked 6 Times in 6 Posts Social Networking Contact Info	Re: How do I get my message accross to a large number of people with no budget Got it, good idea. Have you seen Million Dollar Homepage? That dude made over $1 Million offering advertising space.
	Please read the sig file rules

02-15-2009, 01:28 PM	#11
PoundAd Classified Ads Join Date: Feb 2009 Posts: 8 Blog Entries: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: How do I get my message accross to a large number of people with no budget Shane - That is something that I have thought about, the problem being that keywords like "used cars" are extremely competitive and therefore very expensive to rank well in PPC. Kelvin - I've tried placing a few ads on Craigslist and got around 40 people come through to my site over a couple of weeks. jrailsback - Believe it or not he was my inspiration!
	PoundAd Classified Ads - http://www.PoundAd.co.uk

02-15-2009, 01:33 PM	#12
lcombs HyperActive Warrior War Room Member Join Date: Dec 2005 Location: , , USA. Posts: 334 Thanks: 10 Thanked 126 Times in 94 Posts	Re: How do I get my message accross to a large number of people with no budget Articles, forums, blogs, classified sites... Newsletters that may be interested in giving you a promo in return for a free listing.
	The "Ebusiness Start-Up Handbook," is a must-read for anyone who wants to build a profitable long-term ebusiness on a solid foundation. http://www.internetmarketingcompanion.com/ebusiness-start-up-handbook/

02-15-2009, 01:34 PM	#13
Shane Natan Senior Warrior Member War Room Member Join Date: Jan 2008 Location: East Coast, USA Posts: 2,606 Thanks: 1,000 Thanked 419 Times in 221 Posts Social Networking	Re: How do I get my message accross to a large number of people with no budget Yes, it is a lot more expensive to rank for "Used Cars" than it is to rank for "Used Cars Northumberland England." Why not try PPC ads that are more locally targeted so that the costs are MUCH lower? You can also buy (or swap) banner ads on other classified sites or other websites that you feel would attract potential visitors to your site. Other than PPC, SEO, articles, press releases, forums, Craigslist, other classified ad sites, social networking sites, flyers, business cards, etc. -- I don't see many other avenues...
	NEW Fiverr Site For IM'ers ONLY - Post Jobs at ANY PRICE! - IMGiGz.com 1 on 1 Coaching With a 6-Figure Marketer! ShaneNatan.com

02-15-2009, 01:49 PM	#14
PoundAd Classified Ads Join Date: Feb 2009 Posts: 8 Blog Entries: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: How do I get my message accross to a large number of people with no budget Shane - That is a good idea regarding being more localised with PPC, I will certainly look into that. I guess it's just a case of doing lots of little things and keeping at it! Thanks!
	PoundAd Classified Ads - http://www.PoundAd.co.uk

02-15-2009, 01:49 PM	#15
Blondmoo Active Warrior Join Date: Dec 2008 Posts: 54 Thanks: 9 Thanked 1 Time in 1 Post Social Networking Contact Info	Re: How do I get my message accross to a large number of people with no budget That's some great information, Thank you!

02-15-2009, 02:28 PM	#16
Robert Puddy Senior Warrior Member War Room Member Join Date: Jul 2002 Location: , Bristol , United Kingdom. Posts: 4,155 Thanks: 266 Thanked 612 Times in 301 Posts Social Networking	Re: How do I get my message accross to a large number of people with no budget Get a Budget maybe? Not going to go far with out one
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02-15-2009, 02:43 PM	#17
robert100 Warrior Member War Room Member Join Date: Jun 2007 Location: Bournemouth, UK Posts: 18 Thanks: 0 Thanked 2 Times in 2 Posts	Re: How do I get my message accross to a large number of people with no budget Hi, Why not write a blog about your experiences in : 1. Getting the idea 2. Creating the site 3. Launching and promoting it 4. Current postion with site Then people can follow your experiences, learn from you and gradually respect your advice. This will also give you more options for ranking high in google. Best regards, Rob
	How I went from zero to £7,000 per month online ... Full easy to follow details here ... www.capitalrobert.blogspot.com

02-16-2009, 12:27 PM	#18
PoundAd Classified Ads Join Date: Feb 2009 Posts: 8 Blog Entries: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: How do I get my message accross to a large number of people with no budget I like your idea Robert, where is the best place to blog in order to get most exposure?
	PoundAd Classified Ads - http://www.PoundAd.co.uk