Be Very Careful If You Offer MRR Rights

Steven Wagenheim · 02-15-2009, 02:34 PM

This is something that has never happened to me before and to be honest, I
never thought of it before either, but this is something you need to be aware
of if you sell MRR rights to your products.

There may be people who buy the rights to sell your product and then don't
follow through with delivery of your product...or worse.

With your name attached to it, these customer service nightmares may
come back to you, as has just happened to me.

This has personally made me think about offering MRR or PLR rights to
anything I create in the future. Since you have no control over who
buys them, you don't know what's going to happen down the road.

Anyway, it's something to think about.

Steven Fullman · 02-15-2009, 02:46 PM

Ouch. Very true, Steve.

It's happened to me...in reverse.

I've paid for (MRR) products, but never received them.

After trying to contact the seller, I'm left with little alternative than to contact the author.

Now, I'm savvier than many buyers when it comes to resell products, simply because I hang in the IM world, but in the real world...it's not so "obvious" that the person who sold you the product might not be the same person who wrote the product.

Is the damage to one's credibility worth the extra few buck charged for resell rights?

Maybe. Maybe not.

Steve

SiteFlipRemix · 02-15-2009, 02:49 PM

Steven,

I couldn't agree more, offering MRR or PLR to your products is definitely risky business. From my experience offering PLR to products doesn't allow for long term business. I have worked on tons of products that I don't promote anymore only because I offered Private Label Rights so the product is in many offering hands.

I never gave much thought to other sellers service and how that would effect my own business, but it's definitely likely and probably happens more than I would like to think. It's definitely a goal in 2009 to offer less PLR and MRR and centralize my own products.

RGallowitz · 02-15-2009, 02:49 PM

You make a very compelling point. Once your baby is given over to others they are in control of your brand. There are some things one can do to battle that, by making sure there is an agreement of complete transfer without liabilities attached (in the case of plr) so that customer issues are solely handled by the person who purchased it.

If it's software...well...then it can become a problem because software tend to go buggy and the person who buys the rights might not have the expertise or resources to fix a problem like that.

Jonathan 2.0 · 02-15-2009, 02:54 PM

Good advice there Steve. I've never thought about that before and it's an excellent point.

Uncle Dimitry · 02-15-2009, 03:30 PM

that's why I always have my team do support of MRR products

DougBarger · 02-15-2009, 03:34 PM

Yes, good to keep in mind. Some publishers/product creators/authors include the clause "If you edit or make any changes to the product, then you may not include any mention or reference of the name of the original author or that you got it from me" inside the resell license.

Something tells me they must have encountered the very same thing and did that to protect against it in the future.

Neil Morgan · 02-15-2009, 04:33 PM

Hi Steve

Good thread (again).

One way round this (delivery or support issues) is to set expectations upfront.

For example, with a software product sold by resellers, the author could include one month of support, on top of that offered by the reseller, and encourage the reseller to make the customer aware of it. After all, it is a selling point that the reseller can include in their offer.

So from the get go, the customer is aware of the support options available to them and the limits on them.

You can build your own level of flexibility into the mix to suit your business.

Cheers,

Neil

Jeff Henshaw · 02-15-2009, 04:48 PM

On a similar note, I have been thinking about offering re-branding rights on certain products, where the purchaser can include their name and website. These are viral products so that I will be associated with them.

I have strict T&Cs in place, but what if someone ignores them and includes their links to wares, hate and porn sites?

I get my name and business recognised alright, but also in the wrong places.

This concerns me a lot.

Regards,
Jeff.

02-15-2009, 02:34 PM	#1
Steven Wagenheim Content & Copywriting Wiz War Room Member Join Date: Dec 2006 Location: Roselle, NJ, USA Posts: 16,394 Blog Entries: 11 Thanks: 1,531 Thanked 6,192 Times in 2,288 Posts Social Networking	Be Very Careful If You Offer MRR Rights This is something that has never happened to me before and to be honest, I never thought of it before either, but this is something you need to be aware of if you sell MRR rights to your products. There may be people who buy the rights to sell your product and then don't follow through with delivery of your product...or worse. With your name attached to it, these customer service nightmares may come back to you, as has just happened to me. This has personally made me think about offering MRR or PLR rights to anything I create in the future. Since you have no control over who buys them, you don't know what's going to happen down the road. Anyway, it's something to think about.
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02-15-2009, 02:46 PM	#2
Steven Fullman Senior Warrior Member War Room Member Join Date: Mar 2007 Location: London, England Posts: 3,771 Thanks: 1,006 Thanked 525 Times in 340 Posts Social Networking Contact Info	Re: Be Very Careful If You Offer MRR Rights Ouch. Very true, Steve. It's happened to me...in reverse. I've paid for (MRR) products, but never received them. After trying to contact the seller, I'm left with little alternative than to contact the author. Now, I'm savvier than many buyers when it comes to resell products, simply because I hang in the IM world, but in the real world...it's not so "obvious" that the person who sold you the product might not be the same person who wrote the product. Is the damage to one's credibility worth the extra few buck charged for resell rights? Maybe. Maybe not. Steve
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02-15-2009, 02:49 PM	#3
SiteFlipRemix Web Designer Join Date: Feb 2009 Location: Ottawa, Canada Posts: 62 Thanks: 9 Thanked 2 Times in 2 Posts Social Networking	Re: Be Very Careful If You Offer MRR Rights Steven, I couldn't agree more, offering MRR or PLR to your products is definitely risky business. From my experience offering PLR to products doesn't allow for long term business. I have worked on tons of products that I don't promote anymore only because I offered Private Label Rights so the product is in many offering hands. I never gave much thought to other sellers service and how that would effect my own business, but it's definitely likely and probably happens more than I would like to think. It's definitely a goal in 2009 to offer less PLR and MRR and centralize my own products.

02-15-2009, 02:49 PM	#4
RGallowitz AffiliateTeachings.com War Room Member Join Date: Feb 2008 Location: Where ever I want to! Posts: 1,165 Thanks: 30 Thanked 137 Times in 117 Posts Contact Info	Re: Be Very Careful If You Offer MRR Rights You make a very compelling point. Once your baby is given over to others they are in control of your brand. There are some things one can do to battle that, by making sure there is an agreement of complete transfer without liabilities attached (in the case of plr) so that customer issues are solely handled by the person who purchased it. If it's software...well...then it can become a problem because software tend to go buggy and the person who buys the rights might not have the expertise or resources to fix a problem like that.
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02-15-2009, 02:54 PM	#5
Jonathan 2.0 Spiritual Warrior War Room Member Join Date: Dec 2008 Location: United Kingdom Posts: 1,167 Blog Entries: 12 Thanks: 558 Thanked 312 Times in 230 Posts	Re: Be Very Careful If You Offer MRR Rights Good advice there Steve. I've never thought about that before and it's an excellent point.
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02-15-2009, 03:30 PM	#6
Uncle Dimitry ........................ War Room Member Join Date: Jun 2007 Posts: 314 Thanks: 22 Thanked 96 Times in 21 Posts Social Networking Contact Info	Re: Be Very Careful If You Offer MRR Rights that's why I always have my team do support of MRR products
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02-15-2009, 03:34 PM	#7
DougBarger Known, Liked and Trusted War Room Member Join Date: Jun 2007 Location: USA Posts: 3,250 Blog Entries: 1 Thanks: 581 Thanked 240 Times in 145 Posts Social Networking Contact Info	Re: Be Very Careful If You Offer MRR Rights Yes, good to keep in mind. Some publishers/product creators/authors include the clause "If you edit or make any changes to the product, then you may not include any mention or reference of the name of the original author or that you got it from me" inside the resell license. Something tells me they must have encountered the very same thing and did that to protect against it in the future.
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02-15-2009, 04:33 PM	#8
Neil Morgan Senior Warrior Member War Room Member Join Date: Jun 2007 Location: Lanarkshire UK Posts: 2,487 Thanks: 98 Thanked 314 Times in 223 Posts Social Networking	Re: Be Very Careful If You Offer MRR Rights Hi Steve Good thread (again). One way round this (delivery or support issues) is to set expectations upfront. For example, with a software product sold by resellers, the author could include one month of support, on top of that offered by the reseller, and encourage the reseller to make the customer aware of it. After all, it is a selling point that the reseller can include in their offer. So from the get go, the customer is aware of the support options available to them and the limits on them. You can build your own level of flexibility into the mix to suit your business. Cheers, Neil
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02-15-2009, 04:48 PM	#9
Jeff Henshaw Senior Warrior Member War Room Member Join Date: Jun 2007 Location: South Wales, UK. Posts: 1,252 Thanks: 88 Thanked 157 Times in 129 Posts	Re: Be Very Careful If You Offer MRR Rights On a similar note, I have been thinking about offering re-branding rights on certain products, where the purchaser can include their name and website. These are viral products so that I will be associated with them. I have strict T&Cs in place, but what if someone ignores them and includes their links to wares, hate and porn sites? I get my name and business recognised alright, but also in the wrong places. This concerns me a lot. Regards, Jeff.
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