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Better To Target One Site Heavily? Or Many Sites?

by grizzlygranger
10 replies
Say that you were Nike. Would you rather spend 50M impressions on 1 or 2 sports websites (25 M impressions each sites), or get about 2M impressions on 25 different websites??
#heavily #site #sites #target
  • Profile picture of the author Oliver Williams
    I think the only way to work that one out is to work your way backwards. Test and tweak to find out where your traffic is converting. I think the answer is:

    It depends
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  • Profile picture of the author jeffster
    Well I'm not Nike but I think it's good not to put all your eggs in one basket.
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    • Profile picture of the author Ralf Skirr
      It depends on your goals. You'd think in campaigns, not in sites.
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    • Profile picture of the author RamanMaan
      Originally Posted by jeffster View Post

      Well I'm not Nike but I think it's good not to put all your eggs in one basket.

      I am also agree with you. The number of choice is less at one site. So work on different one.
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  • Profile picture of the author LP Copywriter
    It seems like everyone above nailed it.
    You obviously wouldn't want to put all your eggs in one basket, even if you know the source coverts. That said, a company the size of Nike probably has some data on what works, and wouldn't distribute the impressions evenly either.
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  • Profile picture of the author John Romaine
    I got a feeling were probably responding to a Nike marketing manager here who is on 6 figures a year.
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  • Profile picture of the author jeffreys
    A little of both. Make money with one model then move on.
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  • Profile picture of the author mrsvirtualassistant
    Develop and diversify. Why should you rely on one site when you can do more than one and increase the amount of traffic? More stable.
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  • Profile picture of the author diger
    As fast as our industry changes, the wise promoter will stay in a position of being able to make changes or adjustment as his situation changes. The only sure thing is "change". If you can redirect prospects (in mass) to a new or different program you start working, the chances of being forced out of business LL be much less likely to happen.
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