for criticism (I was failing miserably) I'd get sh*t like this.
"Oh, you have to give it time."
"You need to find your voice."
"It's a numbers game. You'll make it."
"You have to find the right market."
I wish ONE person had said to me...
"Look jackass, your ads suck. You're using promotional mediums that aren't
worth sh*t. You're promoting the crappiest programs that nobody gives a
rat's ass about. You have no business plan. You don't have a clue what
It wouldn't have taken me so long to get where I wanted to go.
So when somebody comes here and says, "Why isn't my <whatever>
selling?" I'm going to give it to them straight, blunt and say whatever I
have to say to make it sink in. So if I may come off as a little insensitive
at times, it's because I care. It's because I'm sick and tired of people
patting others on the back when it's obvious that they don't know which
end is up. It does nobody any good including the poor sap who can't rub
two nickels together.
So stop pampering people. You're not helping. Sometimes we need a kick
in the ass instead of a pat on the back. And that includes me too.
As successful as I am, I've been told more times than I'd care to remember
by many very successful people here that my business model is not the
most efficient in the world. And of course, stubborn ass me resisted
change for as long as I could until I finally got sick and tired of working
14 hour days.
If I had listened to Big Mike, Bev Clement, John Taylor and Andy Henry 19
months ago when I first got here, this past year would have been double
the income that it was.
Stupid, stupid, stupid...and I have nobody to blame but ME because I DID
get JUST the advice I needed.
So stop pampering people. Give it to them straight. If they don't want to
hear it, at least you've done YOUR job.
You owe them THAT much.