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How Many Sales Is Worth A "Bump"?

by BridgetSielicki
13 replies
I'm just curious what the experience of others has been with this.

When you are running a WSO, how many sales do you have the first time around before you decide if you want to bump the thread? Is there a certain sales threshold you like to cross to determine if it is worthwhile?
#bump #sales #worth
  • Profile picture of the author Michael Meaney
    If it makes $40 or more then the bump is worthwhile to me.
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  • Profile picture of the author Joseph Robinson
    Banned
    I agree with Mick's line of thinking. Once you hit a profit, why not go for it?
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  • Profile picture of the author andynathan
    I agree with the others. Just be conscientious of how you did previously. If you barely made the bump price consider if you need to do additional marketing to get sales.


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  • Profile picture of the author WillR
    As with any form of advertising, if you make a profit, you keep on advertising... and why wouldn't you? Even if you are only breaking even or even losing a few dollars you need to remember the lifetime value of those buyers you are getting will be worth a lot more to you than a few lost dollars.
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  • Profile picture of the author Andy B
    Depends on the price of the product.

    If I'm selling something for $97 and get 1 sale every 2 bumps, that's worth it to me... Even if on the first bump it'd show no sales...

    However, if it was a $7 product in same scenario, it'd be stupid to keep bumping

    Even if it breaks even I'm happy as it just means more people on my list for free effectively.
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  • Profile picture of the author Dann Vicker
    Of course, provided you are breaking even you should continually bump. This gives you extra exposure to affiliates especially if you should have a 100% affiliate commission.

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  • Profile picture of the author jayanuaria
    For me it is not as simple as "if its making more than $40 then bump it"

    Time is also a huge factor and in fact, it is the most important commodity so you should also factor in the time that you are spending in answering queries and processing orders.
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    • Profile picture of the author mrdomains
      Originally Posted by jayanuaria View Post

      For me it is not as simple as "if its making more than $40 then bump it"

      Time is also a huge factor and in fact, it is the most important commodity so you should also factor in the time that you are spending in answering queries and processing orders.
      I agree with this - balance the profit against the time. If you are offering a service, or for example membership that requires xx amount of time dedication you need to start calculating $/hour also.
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  • Profile picture of the author Chri5123
    I normally look at how MUCH profit before I bump.

    If you have just made $40 profit and then you bump you might just go in circles breaking even.

    However if the product is selling well and getting a lot of good feedback then bump.

    There is no rule set in stone for this one.

    Chris
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  • Profile picture of the author harrymcclaire
    Wait, i thought when you reach the 2nd page then you can bump?

    So for me its when it reaches the 2nd page then i will look at my sales if im making money.
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  • Profile picture of the author BridgetSielicki
    Thanks for the feedback. The more I think about it, I see it does make sense to bump if I've made at least $40, especially in terms of list building and exposure.
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  • Profile picture of the author Will Edwards
    (40/P) = N

    Where N is the break even number of product items you need to sell; P is the price of the product.

    Example: Selling something for $10:

    (40/10) = 4 i.e. you would need to sell 4 items to break even.

    Will
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    • Profile picture of the author SixAM
      Originally Posted by Will Edwards View Post

      (40/P) = N

      Where N is the break even number of product items you need to sell; P is the price of the product.

      Example: Selling something for $10:

      (40/10) = 4 i.e. you would need to sell 4 items to break even.

      Will
      what is simple equation. if you are making a profit on first run, then you can easily pay for a bump.
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