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Am I Pricing Myself Out?

by wolfmmiii
12 replies
Hello all...

I've had a few people IM me about purchasing a website similar to my own tech review sites. These sites are pretty involved and require lots of customization and typically take 2-3 days to complete. These are not $27 sites you see lots of people offering. They offer far more functionality than anything you'll find in a $27 (or even $97) WSO.

However, 1 of 2 things typically happens when I respond to requests with my quote: a) I never hear back or b) I'm told it's too expensive.

Amazon is my primary source of online income so I haven't really thought much of it. That said, I wouldn't mind opening up a second revenue stream via site development. However, these sites (and my prices for them) are in a different category altogether than many existing offers.

Are people too used to $27 websites for me to even think about getting involved since my prices are typically upwards of 10x that price? Do I just need to do a better job of explaining the value?

What are your thoughts?

Tom
#pricing
  • Profile picture of the author Micah Medina
    There's no such thing as "pricing yourself out" if you can demonstrate the value of an offer.

    NicheXpress is selling sites for around 300 a pop, but when clients start getting their checks, they spread the word because they get the VALUE. Not plugging here, it's just a similar case.
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  • Profile picture of the author wolfmmiii
    OK, seems fair enough. Maybe I'm better off hiring affiliates that know how to market this stuff.

    Hopefully some others will drop by as well with additional feedback.
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  • Profile picture of the author erichammer
    People often have a false sense of what prices ought to be for certain things. This is true for writing and it's true for website development. The problem is that people can't seem to understand that there is a world of difference between the $2 article that somebody who barely speaks English produces and the $100 article that a professional writer produces. Similarly, they can't figure out that the "business in a box" websites which proliferate all over the web are basically worthless because they're cheaply made cookie cutter sites which will never get well indexed by Google without a great deal of customization.

    If you are serious about selling such sites though, you need to really show why there is value in purchasing such a website. Then you'll get the people who understand why it costs more and who are happy to pay it. The freebie seekers and those who think they can buy a $20-$30 cookie cutter site and make millions will stop bothering you.
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  • Profile picture of the author Joseph Robinson
    Banned
    Another part of it is the quality of client that you have been interacting with. You can find the same thing with content production. Tell someone you charge .05 a word; and a lot will say "WTF, way too expensive." And they're right, in their case at least. You need to move on and find those who are willing to purchase at your price point. They're out there. You just have to go find them.
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  • Profile picture of the author andynathan
    Instead of talking to people via email, which it seems you are doing here talk to these prospects on the phone. Learn what they want and then create an online system around it.


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    • Profile picture of the author wolfmmiii
      Originally Posted by andynathan View Post

      Instead of talking to people via email, which it seems you are doing here talk to these prospects on the phone. Learn what they want and then create an online system around it.
      This makes sense since it is how "real" consulting is done. I may try this.
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  • Profile picture of the author wolfmmiii
    Very good replies folks. Since the site development is new and not really a revenue stream yet, I haven't given it much thought. I suppose I could change my signature to maybe link to some sort of FAQ or video overview.
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  • Profile picture of the author Micah Medina
    A guy who can't afford to pay you well... well... they cant afford to pay you well.

    But one of the things I work to impress on talented writers in IM is that there are customers at every price point if you have the skills to reach out to them.
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  • Profile picture of the author wolfmmiii
    It seems that I'm not pricing myself out after all. I'll target a different market segment and use different communication media.

    Thanks guys.
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    • Profile picture of the author Ben Armstrong
      Just make sure when you're pitching your sale that you talk about why your sites are different.

      I often see the Amazon authority site for $67 junk on here and immediately know that there will be almost no original content, and if there is, it will be garbage.

      I'm not in the market for this type of site but if I was I'd be willing to part with $200-300 for a good layout, and at least 10,000 words of original content that google will actually index.

      When I'm building a site I'll generally pay $10-15 per review (1000 or so words) and then spend countless hours playing with the layout and putting up images etc. so 200 dollars for this would be a bargain.
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  • Profile picture of the author Simon Haestoe
    "hiring affiliates because they know how to market this stuff"<---the people who make the most money do their own marketing (write their own sales copy). Yes - you need to present the benefits well enough. BUT - you also need to start being willing to go over and above for your customer. If they get a little more, from you, than from others they're going to want to spend a bit more. Everyone knows how to market - because everyone knows how to provide a friend with tips; just follow that intuition, and picture that you're talking to a friend about some awesome new thing, always.
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