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I think you need more 'Thud Factor'.

Here's some ideas for additional bonuses:

Guide to improving SAT scores

Finding money to pay for it all (without digging your way to China)

Picking the right college for you (why the Ivy League isn't for everyone)

At a declared price of $25 a pop, you can push your perceived value to $200, which should nicely improve your conversions.

Thanks
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LarryOC

15 years ago

Originally Posted by Floyd Fisher

I think you need more 'Thud Factor'.

Here's some ideas for additional bonuses:

Guide to improving SAT scores

Finding money to pay for it all (without digging your way to China)

Picking the right college for you (why the Ivy League isn't for everyone)

At a declared price of $25 a pop, you can push your perceived value to $200, which should nicely improve your conversions.

Floyd, thanks for the thoughts... I think I can add some of those bonus ideas. I wasn't sure what you meant by the above quote though.... can you clarify?

Thanks
1 reply

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Floyd Fisher 15 years ago

Originally Posted by LarryOC

Floyd, thanks for the thoughts... I think I can add some of those bonus ideas. I wasn't sure what you meant by the above quote though.... can you clarify?

Paul Meyers invented the term.

It's basically a measure or perceived value. The more value, the bigger the 'Thud'.

Just drop a set of encyclopedias on the floor sometime and you'll understand when you hear the sound it makes.
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RGallowitz

15 years ago

I think your sales page looks fine. However, you need to get some testimonials.
Also, consider raising your price a bit.

And the last thing, you made a critical copywriting mistake. Those red crosses next to the items a person will receive is a no-no. Never use red crosses. It brings feelings of "stop", "danger" etc... Go for a green or blue tick mark.

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LarryOC

15 years ago

Originally Posted by RGallowitz

I think your sales page looks fine. However, you need to get some testimonials.
Also, consider raising your price a bit.

And the last thing, you made a critical copywriting mistake. Those red crosses next to the items a person will receive is a no-no. Never use red crosses. It brings feelings of "stop", "danger" etc... Go for a green or blue tick mark.

OMG! You are so right! I didn't even think about that... I'll change that in the next ten minutes!

BTW... There ARE testimonials a little further down the page.

Thanks
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RGallowitz

15 years ago

Originally Posted by LarryOC

BTW... There ARE testimonials a little further down the page.

You need to realize that people scan sales pages, just like I did. And I didn't spot the testimonials right off the bat.

I suggest you get some legitimate images to go with those testimonials because that is the norm for testimonials. And to increase your conversions, you may want to get audio testimonials from your peers to go with the photos. Social proof is what sells the best.

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LarryOC

15 years ago

Originally Posted by RGallowitz

You need to realize that people scan sales pages, just like I did. And I didn't spot the testimonials right off the bat.

I suggest you get some legitimate images to go with those testimonials because that is the norm for testimonials. And to increase your conversions, you may want to get audio testimonials from your peers to go with the photos. Social proof is what sells the best.

So funny... this is one of those cases of conflicting advice because the look and location of the testimonials is deliberate, based on this advice I had read that made sense to me:

"Testimonials are only useful IF your visitor wants to see them. For many people, particularly in the general public group, testimonials can make them nervous. Most likely they would never consider giving a testimonial let alone a photograph so the logic goes, why would anyone else ? If your landing page does feature photographs then it might be wise to test without them.

So, you have gotten rid of the photographs, but what about the testimonials themselves? I would recommend putting them near the bottom - testimonials are not going to convince the majority of markets to buy and putting them at the top is waste valuable of real estate.

Prioritise your space - realise that many customers want to hear about how the product will help them, not how it helped someone else - unless it is a brief story. I use a combination of pull quotes and testimonials during the e-commerce process to keep confidence high and reduce abandonment of shopping baskets - for me at least, landing pages are too precious for testimonials."

To each his own, I suppose...

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cgj1981

15 years ago

I agree with gentlemen above who said something to the tune of maybe hitting the points that people are most concerned about.

So a product specifically dealing with lowering tuition/getting scholarships and then one dealing with getting higher SAT scores to get into chosen college will further enhance your already great offerings.

CJ

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For everyone who wants to Live and Work in the US,
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bobcath

15 years ago

Hi

Before I purchased this I'd want to know much more about whats in it. Maybe the section headings or similar? I wouldn't buy at the moment with the limited info on sales page.

Bobby

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tschlotter

15 years ago

I think the suggestions about adding some information about getting grants and raising ACT/SAT scores are relevant, although maybe you've already included that in your product and just need to point it out on the sales page. Maybe you can get testimonials from some of your former students - that would definitely lend credibility. As the mom of a 19 year old that is finally beginning college this month, I can definitely tell you your product has a market (and in my case a 'desparate one'). Good luck with your site!

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LarryOC 15 years ago

Thanks, Tschlotter!

Maybe you want to be an affiliate!
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- tschlotter 15 years ago
  
  Let me know when clickbank approves your ebook, because that would be a possibility - I've got to make something work pretty soon to feed my kids as well!!!
  
  Thanks
  
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RGallowitz

15 years ago

LarryOC, who gave you that copywriting advice??? That does not sound like good advice. Testimonials are there to bridge the gap between hesitance and action. Testimonials are very important but the key is they need to look legitimate. That's why I suggested you get audio along with it.

Obviously there are certain placements that need to be tested, but you simply cannot go without testimonials. There are a minute minority of sales pages that doesn't use testimonials...but guess what...they can get away with it because they have other forms of proof.

But testing is key in the end. It depends on your market, but generally speaking testimonials are a good thing.

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LarryOC

15 years ago

Originally Posted by RGallowitz

LarryOC, who gave you that copywriting advice??? That does not sound like good advice. Testimonials are there to bridge the gap between hesitance and action. Testimonials are very important but the key is they need to look legitimate. That's why I suggested you get audio along with it.

Obviously there are certain placements that need to be tested, but you simply cannot go without testimonials. There are a minute minority of sales pages that doesn't use testimonials...but guess what...they can get away with it because they have other forms of proof.

But testing is key in the end. It depends on your market, but generally speaking testimonials are a good thing.

I hear ya... it's the one thing I've been bouncing back and forth on... I'll look into the audio...it's easy enough to do...

I already implemented your suggestion on the red bullets and replaced them with nice, shiny green arrows.

What do you think of my other plans regarding the affiliate tools page and the podcasts and e-mail captures?

Thanks

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RGallowitz

15 years ago

An affiliate tools page is always important, especially if you are getting affiliates from clickbank. They always want creatives. And podcasts are a great way to get traffic if you distribute your podcasts to all the podcasting networks. And building a list is always important...so yes...email captures is a big yes.

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Mangozoom

15 years ago

I like it.

My only comment is the paypal text on your payment button makes it look as if you only accept paypal.

Get a big rack of credit cards under the payment button including the clickbank and 100% secure processing etc.

Hope it goes well ... you have obviously invested time and thought into this and deserve to succeed

John

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LarryOC

15 years ago

Originally Posted by Mangozoom

I like it.

My only comment is the paypal text on your payment button makes it look as if you only accept paypal.

Get a big rack of credit cards under the payment button including the clickbank and 100% secure processing etc.

Hope it goes well ... you have obviously invested time and thought into this and deserve to succeed

John

Hi John,

Thanks for your observation. I can see how that would be perceived. I've added a Clickbank button with credit card logos...

What do you think?

Thanks

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Angela V. Edwards

15 years ago

I think your site is pretty decent looking, Larry.

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patfl

15 years ago

I'm not a copywriter, though, I would add some text right after the testimonials and before the Act Now button, some benefits or something like that.

IMO, the page close too fast. And a PS.

Patrice

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serrow 15 years ago

I don't make many of these pages but when I come across sales-looking pages like this I never purchase. There's always a better product out there that is NOT on one of these pages and has someone out there talking it up in reputable channels. perhaps spend some energy getting the product reputation up? Again, I'm really the consumer and i tend to dislike these squeeze pages.

also, are you stuck to this domain name? I have a bunch under my belt and I stay away from hyphenated names as a rule.
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