Article Marketing and Free Traffic is Bloody Expensive
Everyone wants to find ways to get free traffic. But the truth is, unless your cousin has a big email list, there is no such thing as free traffic.
Traffic generation is Advertising. Real companies have advertising budgets. If your product is worth the pixels it's displayed with, you should have a budget for advertising also. But Internet Marketers spend so much time searching for the latest loophole to get around running a real business.
Let's get back to free traffic and why it is a misnomer. Just look at some of the most powerful "free" ways of getting traffic:
- Launching an affiliate program / JVs: Probably the most expensive way to get traffic. People are paying others 50%, 75%, and even 100% of their revenue just to receive traffic. How much additional money would you make if you got 100% of the sale instead of 25%. Think about that for a moment.
- Article Marketing: To really do well with article marketing, you need to write lots of high quality articles and get them distributed all over the Net. You also need to be good at keyword research or you're just wasting your efforts. This is very time consuming and there is a huge OPPORTUNITY COST. You're taking away time that could be spent doing other things - like creating new revenue streams or getting to know your children. If you paid yourself just $15 per hour, how much would article marketing really cost you? Definetely not "FREE."
- Video Marketing: I don't know about you, but I could spend a whole day just on one video. I don't really have a knack for getting it done on one take. I have to plan what I want to say and then work my way through it using the pause button about 100 times. Very time consuming and expensive (opportunity cost), not to mention how much it costs for a decent video editor.
- Forum Marketing / Web 2.0 Sites: You can't just jump on these sites and develop and immediate following. It can take many months to earn the respect it takes for this form of marketing to be effective. Not to mention all the time you're gonna waste just surfing around.
I got so fed up with doing all this "free" stuff that I decided to outsource it all to a team of specialists to do it me. It's been working out great for me. There are so many hours in the day, is generating so called free traffic really the best use of your time?
I'd like to hear from people who still do it themselves. How many hours do you spend on traffic generation? Multiply your hours by $15/per hour and let us know your monthly total.
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