Mission To Make A Million!

31 replies
Hey guys,

First off I want to say that this is probably going to be a long(ish) post. Probably.

My name is Ben and I want to put something 'out there' to you guys see what the response would be on my idea. I want to set out to make a £million though online marketing. YES some people will say I'm dreaming but I know that I will make it one day, sooner or later, and more than likely after many failures but I know I will get there.

If you think you can't do something then you can't. If you think you can then you will. If you put yourself in a negative mindset of 'can't' then you won't take action with the necessary steps needed to succeed. I live by this now...

Sure, some smarty pants will say ok then...so, if I think I can fly does that mean I will? You get where I'm going here....

Anyways, I currently run a fitness bootcamp to help people lose weight. I made 3 Amazon sites last year for a little 'play' online which make around $300 a year. Not anything to boast about at all but the reason I am mentioning this is because I think that online stuff fascinates me and I do have an interest in it beyond just trying to make money online because I'm too lazy to do any work. Anybody earning money successfully online worked hard at some point to get there, they will tell you that. Anyway, back on track...

I want to combine my two interests, which is online marketing and fitness! I want to make an info product or a coaching programme to teach others how to build their own fitness bootcamps. This is how I want to make a million!

I have that figure in my mind just for something to achieve as a milestone/goal. I am comfortable right now and don't need to make any extra money but I have a drive to thrive! Most people think they need to be a millionaire to live their ideal lifestyle but in reality most could do it for just a couple of grand per month, never mind 5-6 figures a month.

I have been studying a LOT of the top gurus over the last couple of months and now its time to apply it!

I am not trying to claim I'm a guru of any kind at all or that I know what I'm doing. But, I will possibly blog about my journey and what I'm doing each week to try to achieve that goal so anybody can follow along to see what I am doing. If things work well then people can use it and apply the stuff for their own stuff. If I mess up and fail at something or waste a lot of time and/or money on some part of it then others can learn from it or improve on the method I used.

If I was to make a blog so people can track my journey I would go against the usual Warrior Forum secrecy. I would gladly post up what niche I'm in (already done that), sure I would put up my website so people could see what I'm doing and I will post up exactly what money I'm spending and making.

If this sounds like something people would want to 'look over my shoulder' with then I would gladly throw up a blog so people could follow my journey/mission. If not thats cool, just thought I would see what response would be before I spend even more time to make a blog which would only slow me down reaching my £million goal!

Well, maybe the post wasn't as long as I thought it would be! Sort of. I did want to post up a number of images but my post count is too low!


Any feedback or comments would be great, negative or positive, about the idea.
#make #million #mission
  • Profile picture of the author Noel Cunningham
    You know what they say Ben "start small THINK BIG" and your def doing that!

    The blog is a good idea IMO - it'll help keep you focused and avoid any laziness if your struggling to hit your milestones...

    Good luck with the journey
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  • Profile picture of the author benny1234black
    I don't think it will be hard at all. Just focused and doing the right things. Sure people will think its impossible, but people have done it and in less than 24 hours too, from launches. Most people will struggle because they try sell silly things like $10 ebooks which won't make any real money. I know if I sell my product to 500 people at £2k a pop then theres a million!
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  • Profile picture of the author Will Edwards
    My Goal is to make a consistent six figure income and I have been at it for 7 years so far and have got to 5 figures. But, you are right, mindset is a big part of becoming successful.

    Good luck Ben.

    Will
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  • Profile picture of the author tylerherman
    Your problem is going to be that it is insanely easy to start a fitness bootcamp, so why would anyone want to pay you for the information. You can find it all for free on youtube.

    Not to mention how many you'd have to sell to hit 1,000,000. You might sell a few but you need to package it as something unique like TRX has done, and have some products that go along with it besides just the guide, if you want to pull in that kind of money.

    A better approach would be to create a marketing campaign for trainers looking to start their own camps. A simple brand they can use, social media advice, logo, t-shirts, etc. Maybe make it a really cheap franchise with a test instructors must complete (pay for) and sell the branded gear that goes with it.
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  • Profile picture of the author benny1234black
    Its not insanely easy to start a fitness bootcamp and charge top money for it. Im talking about charging £99 a person for the bootcamp and making like £3-7000 a month from it as a business. Not turning up training a few people for £20 a month and calling it a business.

    I am guessing your not in the market at all because products like this go for far more than £2k. And at that price you don't have to sell a lot of them, not everybody will but - but I don't want them to!!! Its only 500 people. I can tell from your negativity that you don't make much money, and probably never will.
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    • Profile picture of the author tylerherman
      You seem pretty defensive, which probably means you doubt yourself already. I was just trying to give you some advice, you don' t have to take it.

      And again you won't make your goal or even close to it, but feel free to PM me and shove it in my face if you do.

      If you were just here to post to get a pat on the back and "Go for it!", I'm sure you'll get some.
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  • Profile picture of the author adrwcav
    nice post benny. when i first started i put a big sign above my desk that said. "$75,000 per Month"
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  • The first part of success in business is to know how to sell. If you don't understand peoples' perceptions of what you're offering, you're not going to be able to sell it.
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    • Profile picture of the author benny1234black
      Originally Posted by affiliatecopywriter View Post

      The first part of success in business is to know how to sell. If you don't understand people's perceptions of what you're offering, you're not going to be able to sell it.

      Definitely a good point. I know how to sell because I have a successful biz now, its just about applying that information to a different niche. The principle is the same, but with a different method.
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  • Profile picture of the author benny1234black
    lol - keyboard warrior. Dont hate just because you know that you don't have the drive I have.
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    • Profile picture of the author hicksdelight
      Originally Posted by benny1234black View Post

      lol - keyboard warrior. Dont hate just because you know that you don't have the drive I have.
      you go girl
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  • Profile picture of the author travlinguy
    Hey Benny, you and I both know it's not insanely easy to open a fitness boot camp and that detailed plans on doing it would be welcomed by people who wanted to go there.

    My MAJOR question to you is this, and you need to seriously consider this and do a LOT of market research before spending a dime. How many people do you think want to open their own fitness boot camps? I mean, is there really a market for this? I'm not trying to tinkle on your umbrella here, bud. You may have already done your homework and found there are lots of people looking for this type of thing.

    And since fitness boot camps are very far out of the range of my reality, I don't know about it. My gut inclination tells me that it's a very narrow specialty market but I wouln'd bet on that. So there ye go. Maybe you've already done your market survey and KNOW there are people who want to do this. In that case, GO FOR IT!
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  • Why don't you just start a franchise? Making $10,000 a sale would get you to your million dollar goal much faster.
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  • Profile picture of the author benny1234black
    Im in the UK, so its different to the states. Outdoor bootcamps are really picking up here. There are a LOT of them and it is a huge niche that has already proved lots of sales over and over so have definitely have done the research. Hey, worst case scenario and I'm completely wrong and only sell 10 at half the price I'm really looking to sell. Thats 10k!
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  • Profile picture of the author benny1234black
    I have looked into the license route and it can be a real pain and a lot of hassle and interaction from me. It comes back to what you want out of it and where you want to end up. I am going to be thinking of doing both as people starting fresh could do my license/franchise. People who already have a bootcamp or who wanted to set up their own would benefit from the coaching/info product
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    • Originally Posted by benny1234black View Post

      I have looked into the license route and it can be a real pain and a lot of hassle and interaction from me. It comes back to what you want out of it and where you want to end up. I am going to be thinking of doing both as people starting fresh could do my license/franchise. People who already have a bootcamp or who wanted to set up their own would benefit from the coaching/info product
      Market it as a franchise opportunity with no franchise fees or royalties. Basically you're selling a business kit. Lots of people with MONEY are searching for these types of opportunities. You're not going to earn as much with coaching unless you can establish yourself as an expert in that field.
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  • Profile picture of the author jamesrich1
    Great idea on being completely open and honest. I think you have a great idea and plan. I look forward to hearing about your progress. Judging from your words... Your going to be a success.
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  • Profile picture of the author benny1234black
    I think its always best to just get stuff done as good is good enough. People plan and plan and plan and spend a year or two just getting ready.

    Simple version of my possible plan is to start a BAD-ASS content blog giving incredible value to personal trainers and gym class instructors. Drive traffic to the blog (which will have an irresistible opt in with the deepest frustration solved for my niche as a free video training series for an opt in). From there build a relationship with my followers, so they get to know, like and trust me. Next up is to create the product making it simple system to follow but in depth, turn it into a physical product, build the value so the perceived value is like £10k then make the offer with a launch/webinar etc.

    Simples! - Maybe


    Then I was going to make a second blog to post up my progress on the above ^^^^
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    • Originally Posted by benny1234black View Post

      I think its always best to just get stuff done as good is good enough. People plan and plan and plan and spend a year or two just getting ready.

      Simple version of my possible plan is to start a BAD-ASS content blog giving incredible value to personal trainers and gym class instructors. Drive traffic to the blog (which will have an irresistible opt in with the deepest frustration solved for my niche as a free video training series for an opt in). From there build a relationship with my followers, so they get to know, like and trust me. Next up is to create the product making it simple system to follow but in depth, turn it into a physical product, build the value so the perceived value is like £10k then make the offer with a launch/webinar etc.

      Simples! - Maybe


      Then I was going to make a second blog to post up my progress on the above ^^^^
      That's a long shot but good luck! If you're as dedicated and motivated as you say you are you might just pull it off. Personally I would take a shorter route because I'm lazy.
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      • Profile picture of the author fin
        Good luck.

        I think bootcamps are the future.

        Eat less, move more
        fin
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  • Profile picture of the author RedShifted
    Originally Posted by benny1234black View Post

    Hey guys,

    First off I want to say that this is probably going to be a long(ish) post. Probably.

    My name is Ben and I want to put something 'out there' to you guys see what the response would be on my idea. I want to set out to make a £million though online marketing. YES some people will say I'm dreaming but I know that I will make it one day, sooner or later, and more than likely after many failures but I know I will get there.

    If you think you can't do something then you can't. If you think you can then you will. If you put yourself in a negative mindset of 'can't' then you won't take action with the necessary steps needed to succeed. I live by this now...

    Sure, some smarty pants will say ok then...so, if I think I can fly does that mean I will? You get where I'm going here....

    Anyways, I currently run a fitness bootcamp to help people lose weight. I made 3 Amazon sites last year for a little 'play' online which make around $300 a year. Not anything to boast about at all but the reason I am mentioning this is because I think that online stuff fascinates me and I do have an interest in it beyond just trying to make money online because I'm too lazy to do any work. Anybody earning money successfully online worked hard at some point to get there, they will tell you that. Anyway, back on track...

    I want to combine my two interests, which is online marketing and fitness! I want to make an info product or a coaching programme to teach others how to build their own fitness bootcamps. This is how I want to make a million!

    I have that figure in my mind just for something to achieve as a milestone/goal. I am comfortable right now and don't need to make any extra money but I have a drive to thrive! Most people think they need to be a millionaire to live their ideal lifestyle but in reality most could do it for just a couple of grand per month, never mind 5-6 figures a month.

    I have been studying a LOT of the top gurus over the last couple of months and now its time to apply it!

    I am not trying to claim I'm a guru of any kind at all or that I know what I'm doing. But, I will possibly blog about my journey and what I'm doing each week to try to achieve that goal so anybody can follow along to see what I am doing. If things work well then people can use it and apply the stuff for their own stuff. If I mess up and fail at something or waste a lot of time and/or money on some part of it then others can learn from it or improve on the method I used.

    If I was to make a blog so people can track my journey I would go against the usual Warrior Forum secrecy. I would gladly post up what niche I'm in (already done that), sure I would put up my website so people could see what I'm doing and I will post up exactly what money I'm spending and making.

    If this sounds like something people would want to 'look over my shoulder' with then I would gladly throw up a blog so people could follow my journey/mission. If not thats cool, just thought I would see what response would be before I spend even more time to make a blog which would only slow me down reaching my £million goal!

    Well, maybe the post wasn't as long as I thought it would be! Sort of. I did want to post up a number of images but my post count is too low!


    Any feedback or comments would be great, negative or positive, about the idea.
    Its definitely a good idea and I like that you're thinking big because its how I think and probably every other marketer that exists. =]

    I mean seriously though we all want to make a million dollars.

    What determines whether we do or not is our plan to get there (obviously).

    As far as training people to operate their own "fitness bootcamps" I don't know I've been working out my entire life, and think that could be potentially difficult to sell.

    However, in the right hands (Frank Kern) it could probably sell.

    Its all about how you position it, and the message. Why are people going to give a damn about building their own "fitness bootcamps"? Because I personally don't see money in it, and you'd really have to convince me in an eductional way, using facts and value, rather than social proof or pictures of other people succeeding.

    I think its more important that people can understand the logic of why something will work, rather than the fact that 10,000 other people are making it work. Make that as clear as you possibly can, and don't give up till you reach your goal.

    Also, if this is what you really want to do. You should be absolutely 100% convinced yourself that this is something YOU would be interested in. If you have even the slightest bit of a problem seeing the value in your own system, chances are other people won't see any value at all in it.

    Good for you that you are striving big though, success feels great & I think anyone can have it if they are determined enough to make it happen.
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    • Profile picture of the author benny1234black
      Originally Posted by RedShifted View Post


      Also, if this is what you really want to do. You should be absolutely 100% convinced yourself that this is something YOU would be interested in. If you have even the slightest bit of a problem seeing the value in your own system, chances are other people won't see any value at all in it.

      Good for you that you are striving big though, success feels great & I think anyone can have it if they are determined enough to make it happen.
      I am gonna make it a product I wish I could have bought a few years ago myself when I was starting out. Yes, its about seeing the value, there is a LOT of money in fitness bootcamps. 30 people on a bootcamp paying £99 a month...thats around £3k a month and almost all profit. Thats just 1 camp, 3x per week. Most people run 2 or 3 or more, getting other instructors to teach them. Its about education too, showing personal trainers the benefit of teaching groups instead of 1-1 trading time for cash.

      Most people cant make a high value bootcamp to be able to charge top money for it and so end up charging £25 a month and not making anywhere near as much money
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  • Profile picture of the author Cataclysm1987
    Not entirely sure what your game plan is, but I like where your mind is.
    Signature

    No signature here today!

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    • Profile picture of the author fin
      Maybe you could market it to college kids who want to make extra money starting bootcamps.

      I doubt you'd make a million of personal trainers.
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      • Profile picture of the author benny1234black
        Originally Posted by fin View Post

        Maybe you could market it to college kids who want to make extra money starting bootcamps.

        I doubt you'd make a million of personal trainers.
        I think college kids would be a terrible avatar. No money to buy the product. Where as a personal trainer paying a gym £400 a month rent to a gym who makes £2-3k a month doing 1-1 training would be an ideal trainer. Think of the number of gyms. Seriously. 500 trainers throughout the UK, or even worldwide is very do-able

        Going to have a decent go anyway, sure wont be an overnight process but once that relationship is built I still have the list! Future sales can still be made i.e. related products, affiliate stuff like workouts, or music for workouts, equipment, marketing stuff, seminars...endless.

        People in the industry are making millions a year off it already in the personal trainer marketing niche, its about being better and going the extra mile to what they are prepared to do
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        • Profile picture of the author fin
          Originally Posted by benny1234black View Post

          I think college kids would be a terrible avatar. No money to buy the product. Where as a personal trainer paying a gym £400 a month rent to a gym who makes £2-3k a month doing 1-1 training would be an ideal trainer. Think of the number of gyms. Seriously. 500 trainers throughout the UK, or even worldwide is very do-able
          You'd be surprised by the number of college kids who are earning money by teaching clients one on one to earn extra money.

          Personally, I can't see established PT's paying for a course, though I'm sure you'd sell a few.

          You'd be up against actual courses which teach bootcamps, plus loads of information freely available on forums such as For Personal Trainers - Bodybuilding.com Forums.

          Maybe you could swing it from a different perspective.

          We all know the benefits compared to one on one: people are more motivated when training as part of a group.

          Bootcamps can still be expensive and are at scheduled times.

          You could even target it towards normal people who want to train with their friends, rather than pay $99 per month.

          What if someone could buy a video course from you, detailing how they can start a mini bootcamp at the park with some of their friends.

          You could have videos of each exercise, pictures and notes for them to take to the park, a list of exercises for each body part where they can select different ones each time, to mix up their sessions.

          I get the feeling a lot of people would pay a one time fee for something like this compared to personal trainers listening to an online marketer.

          And I don't think it's even been done before.

          Ignore me, my head is in creative mode today, lol.
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  • Profile picture of the author Onora Oz
    Hey Ben,

    I'm not gonna comment on your targeted business model, good luck with it (or whatever you choose)

    I just wanted to drop a link for you, which you may find useful
    The Truth About Abs: How To Make $1,000,000 Per Month with Digital Products (Plus: Noah Kagan results)

    Cheers.
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  • Write a book and put your heart and soul into promoting that book. Give out enough information to get your customers started and charge a premium for the information that will help your customers really succeed. This would include coaching. This formula has worked for a lot of people.
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  • Profile picture of the author dallas2g5
    That's pretty ambitious...good luck..let us know how it turns out.
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  • Profile picture of the author Benjam1n
    Hey Benny, I'm in the UK as well and I would definitely agree that bootcamps are becoming more popular.

    They're always being featured on programmes like the only way is essex etc. so people are definitely becoming more familiar with them.

    I think the market you need to tap is people that have just qualified to be a personal instructor. They'll be looking for easy ways to get started and get some clients. I'm just thinking out loud here but if I was you, I would look at maybe getting in contact with the fitness course providers.

    Students that pass with them then get a discount on your course, or something along those lines. Or maybe they could use it as one of their modules in the course etc?? You could let one provider use it in their course and they could use at as a unique selling point "no other course will teach you how to set up your own bootcamp....", meanwhile, that builds the credibilty and demand for it.

    I almost did the personal training course a couple of years ago and it would definitely have been something that I would have been interested in.

    Also, i would definitely tap into the "boot camp holiday" market and how to set one of those up. The profit can be huge in one of those and the more money fitness instructors can make from your product, the more they'll pay for it.

    Hope this helps!
    Signature

    "You become what you think about most of the time" - Think BIG!!

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