if you help enough other people get what they want.” And this is the
mantra by which I try to conduct my online business.
I love teaching, coaching and helping people.
I love to see my clients excel and do well.
I’ll bend backwards to make sure that I give my best effort to every
job I do.
I try to always give a fair price.
But has this paid off for me? I’ll have to say, “No.”
For me it has always been that the “nice guys finish last.” And to
illustrate this I’ll give you a few examples without breaking confidences
of past clients and relationships—except where those clients have
already done so.
When I first started taking clients as a copywriter and ghostwriter I
wrote ebooks and sales letters for a few clients who are today net
millionaires. You’ll think after they have arrived that they won’t ‘forget
you’, but instead they find other copywriters to give the “big jobs”. I
basically launched their careers and they forget Joseph in prison.
I must admit that this has not been so in all cases. There are a few
clients who have stuck with me from the start to this very day and I
write almost all their copy. They are the main source of my income.
Another marketer once contacted me about his website that wasn’t
selling too well. I gave him a FREE critique not expecting anything
further. Anyway he asked me to rewrite the copy for this website and
claimed that he was happy with the letter. Within a few weeks he
shared his results with me upon which I asked to see the traffic
sources. Most of the website “visitors” were coming from traffic
exchange programs, i.e. low quality traffic sources. The low conversion
rate wasn’t hard to explain.
Anyway he demanded a refund in contradiction to the agreement that I
must be allowed to improve the letter before a refund would be issued.
Anyway, my Paypal account was empty at the time and so within the
time of the delay he became very nasty, even threatening to show up
at my door and kill my entire family!!
Well, that was the breaking point at which I had to enforce the
agreement. Today his smear campaign against me includes a post on a
scam board which shows up as the #2 results on Google search for my
And it has been my experience if you genuinely want to help people you
end up getting bitten—much like rescuing a trapped animal. On the
other hand, there are clients to whom I’ve quoted a price hoping that
they would reject the offer and just go away. And like magic they
become some of my highest paying customers!
No wonder some marketers would teach you to “play hard to get”, “be
busy” and “be tough with clients” otherwise they would take advantage
of you. This is a lesson that I’m yet to learn.
So did Zig Ziglar have the wrong idea of business? Should I be running a
charity instead of an online business? Should I just pretend to be tough
so I make more money even if some people hate me for it?