Question about what to do with a boatload of original content
I recently wrote a 9,500 word "how-to" tutorial. The tutorial shows, step-by-step, how to complete the most common of all home improvement projects. I am now trying to figure out the best way to monetize the content.
Submitting the article to a bunch of directories may result in increased traffic to my Web site, but because I am a local (offline) service provider, the value of any traffic that came to my site outside my local service area would essentially be nil.
I've searched the forum and read most of the recent article marketing threads. They mostly say the best approach is to market 400-500 word articles which in a way makes sense. Considering the fact that most readers' attention spans are limited to what they can digest in a minute or less, a 9,500 word article obviously needs to be broken down into several parts. But here's the thing: what if the parts are necessarily dependent upon one another?
The how-to I've written is meant to be read chronologically, from the first page to the last. If a reader were to skip ahead and start reading 2,000 words into the article without having read everything up to that point, they would likely be confused and find no real value in the content. Most if not all similar tutorials I've read do exactly what I am trying to avoid. They are short, vague and leave out a lot of important details which, at least from a professional tradesman's perspective, immediately renders their information completely useless.
Is my best plan of attack to post the entire tutorial on my Web site, place some google ads and write a press release and hope people start clicking? Should I create a separate site and offer a few excerpts from the tutorial then try to sell the rest of the information? Something else?
Submitting the article to a bunch of directories may result in increased traffic to my Web site, but because I am a local (offline) service provider, the value of any traffic that came to my site outside my local service area would essentially be nil.
I've searched the forum and read most of the recent article marketing threads. They mostly say the best approach is to market 400-500 word articles which in a way makes sense. Considering the fact that most readers' attention spans are limited to what they can digest in a minute or less, a 9,500 word article obviously needs to be broken down into several parts. But here's the thing: what if the parts are necessarily dependent upon one another?
The how-to I've written is meant to be read chronologically, from the first page to the last. If a reader were to skip ahead and start reading 2,000 words into the article without having read everything up to that point, they would likely be confused and find no real value in the content. Most if not all similar tutorials I've read do exactly what I am trying to avoid. They are short, vague and leave out a lot of important details which, at least from a professional tradesman's perspective, immediately renders their information completely useless.
Is my best plan of attack to post the entire tutorial on my Web site, place some google ads and write a press release and hope people start clicking? Should I create a separate site and offer a few excerpts from the tutorial then try to sell the rest of the information? Something else?
Getting back in the grove after taking a year off following a family tragedy.