Does magazine traffic convert?

16 replies
Hi,

I plan submit informative articles to online magazines similiar to my niche.(without list building)

But does this traffic convert with physical products from amazon?
Or does it better convert with info products like ebooks, dvd or so?
Or does it better convert with adsense?

Example fitness niche:some told me that this traffic will not buy expensive fitness home gym from amazon, they will buy nutritions or ebooks, dvd and so on.

I lost money and energy to build a niche website, when the traffic from article syndicate, magazines, is not interesting to buy products.

best wishes
marco005
#convert #magazine #traffic
  • Profile picture of the author Adrian Int
    I see you're getting views, but not much in the way of responses...

    Personally, when I read "magazine" I thought this thread was going to be about the offline type...

    Ezines would've probably lead reads in the right direction. :-P


    With regards to your situation - Perhaps you'd be best served by changing the focus of you site from whatever you're doing now, to a less aggressive approach.

    If you were selling cameras, maybe it's time to see if you can sell some tripods instead. :-P

    And if that doesn't work out... there's always books about how to be a better photographer. ;-)

    Cheers,
    -Adrian
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    ATTENTION: Improve your list building. Free report and mp3
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  • Profile picture of the author Tadresources
    I don't see what that traffic wouldn't buy expensive fitness stuff. As with everything else in IM, it's all about who you are targeting.
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  • Profile picture of the author Jnelson
    I think if your articles provide useful answers in your niche and kind of establish you as an expert ...cost will not be a problem.Quality reviews of your product can also make the difference.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by marco005 View Post

    I plan submit informative articles to online magazines similiar to my niche.(without list building)
    No words can describe how strongly I'd advise you not to do that, Marco.

    The "without list building" part signifies that you'll be chasing perhaps 10% of the available income (if that) and completely ignoring the other 90%. That will almost always make the difference between a profitable business and one that produces nothing.

    Please excuse my being so outspoken, but perhaps you'll take it from someone who's been doing this for a living for a few years that it just makes no sense at all, if you want to sell affiliate products, to syndicate articles to ezines and not build lists with the resulting traffic. There's no point in taking the time/trouble/expense to produce or acquire ezine-syndication-quality articles and then wasting on "direct-linking" the traffic they attract. This is simply not a rational business model.

    Originally Posted by marco005 View Post

    Does magazine traffic convert?
    Yes; typically it converts very, very well indeed. Far better than SEO traffic. It's generally far more highly targeted and buying-oriented.

    But generally the traffic demographics are such that (more or less regardless of the niche) these are people who become buyers "on the strength of a representation/recommendation" from someone they know and trust: in other words, you need the kind of credibility and trust that can be achieved only by establishing relationships with them through list-building.
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    • Profile picture of the author JohnMcCabe
      Adding to what Alexa said...

      Often, people reading articles in ezines or offline magazines aren't in "buyer mode" - in other words, they aren't sitting there with their credit cards in their hands looking to buy something.

      They are looking to learn something. They may be thinking about buying something, but they aren't committed to it yet.

      The job of your syndicated article is to get them to click/open your landing page and sign up for more of what they experienced in your syndicated article. Your follow-up emails provide still more positive experience and lead (lead, not drive) them to selecting the products you've taught them will solve their problem or fulfill their desire.

      This is different from the basic 'find a buying keyword and skim the serious buyers' approach of the typical Amazon review site. Some marketers have a harder time making the transition than others.

      As a side benefit, sending people to one of these 'experience extenders' makes getting your articles published easier in many cases. A lot of publishers are leery of sending their audience direct to a product page; they fear that people will lose trust and start seeing their content as unidentified advertising.
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  • Profile picture of the author prasanth5
    Online magazines do help in the act of conversion. I don't see any reason why Amazon products can't convert on magazines. Buyers do throng such magazines.
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  • Profile picture of the author myob
    Originally Posted by marco005 View Post

    Example fitness niche:some told me that this traffic will not buy expensive fitness home gym from amazon, they will buy nutritions or ebooks, dvd and so on.
    Traffic from relevant ezines/magazines will buy expensive products including home gym fitness equipment from Amazon, but the chances of sales directly from one article are quite slim. As Alexa and John explained, an article is not a sales pitch. Use these articles to drive traffic to your site for additional info, or ideally to sign up to your autoresponder series. In my experience, the highest conversions occur when subscribers are progressively lead to incrementally higher end products. Once your sales funnel is in place, consider also ramping up your article syndication and promotions to include offline niche magazines and newspapers.
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  • Profile picture of the author marco005
    Hi,

    oh very thanks for your tips here!

    @myob:Yes, I will use article syndication for backlinks and traffic to my site. On my site are more,other informative articles to my topic AND product reviews, adsense and directlinks in the sidebar to the merchants sales pages (affiliate products-or amazon).

    But when the most here said, that I lost 9o% from target buyers when I not build a list....

    Build a list is more work, I will try the adsense micro niche model.

    So there I must place a conspicuous opt in " get your sixpack workout free gift here" or so, to become subscribers, or better: I put this in the end of my article who I send to these ezines.

    So I need double optin? Does there free double opt in autoresponder?

    Wordpress has an autoresponder plugin, but It's not double opt in.

    best wishes
    marco005
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  • Profile picture of the author marco005
    Hi,

    so marketers who make good money with micro niche adsense sites, they not build a list.
    But I will not have adsense only on my website (not all eggs in one basket) I will try promote affiliates products too, that's the tricke here.

    Build micro niche adsense sites with an googd placed strong opt in option????
    And is the conversion rate higher than 1-2% with a list?

    And to become some hundred subscribers that can take a year or longer.

    And let's say I have in one year 400 subscribers, how many from them will by fitness home gym (example)? 4 every month? 10 every month? Or they are one time buyer, say 30 will buy and then my sales are finished for the year??????

    I will make sales every month.

    best wishes
    marco005
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by marco005 View Post

      so marketers who make good money with micro niche adsense sites, they not build a list.
      They make money (though typically tiny amounts) when people leave their sites, not when they stay there. They also tend to create quite a large number of sites in order to identify the ones which will actually make some income and are worth attracting targeted traffic to.

      Originally Posted by marco005 View Post

      But I will not have adsense only on my website (not all eggs in one basket) I will try promote affiliates products too, that's the tricke here.
      For me, when I'm promoting affiliate products (which is how I earn my living), the last thing I'd want on any of my pages is AdSense, Marco. Why would I want to give people additional ways to leave my sites (which earn me only pennies) which prevent me from making an affiliate sale to them? :confused:

      Originally Posted by marco005 View Post

      And is the conversion rate higher than 1-2% with a list?
      Yes, it can be far, far higher.

      Originally Posted by marco005 View Post

      And to become some hundred subscribers that can take a year or longer.
      That depends on the traffic source.

      You started the thread to talk about magazine traffic, apparently?

      One article in one high-circulation magazine on one occasion can bring you more than 1,000 subscribers, not just 100.

      The beauty of this highly responsive, well-targeted traffic is that floods of it can be attracted from very small numbers of articles, provided they're successfully written for syndication.

      Originally Posted by marco005 View Post

      how many from them will by fitness home gym (example)? 4 every month? 10 every month? Or they are one time buyer, say 30 will buy and then my sales are finished for the year??????
      Like all quantifications of affiliate sales, the answers to all these questions depend on how well targeted the traffic is, on the strength of the relationship you build with them and how much they trust you, on how many other, different products you can promote to the same people, and on many other factors.
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  • Profile picture of the author oysheee
    Yes magazine traffic is great. magazine traffics are valid and useful.
    But before posting any add to any magazine just thing is the magazine is your site/service related or not. If you have a web hosting site and you place add on a agriculture magazine then nothing gonna happen.
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  • Profile picture of the author loi77
    Alexa is spot on as always about the importance of list building.

    Direct linking is the No. 1 mistake people make with IM.

    You have to send your traffic to a squeeze page to captures leads.

    The primary purpose of a squeeze page is to collect email addresses for list building. Therefore, the design of the squeeze page has to gear towards helping visitors to enter their email address and get the free report in the easiest possible way.

    When the visitors land on your page, they are "strangers" and they are skeptical because they don't know you. That's why you offer a free report as a gift when the opt-in.

    After that, you can send them useful information, build relationship with them and turn them into "prospects". Once they trust you, it is much easier to sell to them and you can turn them into "customers". Eventually some will become "long term customers" and you can sell to them over and over again.

    Think big, think long term and build your list!


    To your success,
    David Loi
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  • Profile picture of the author marco005
    Hi,

    @Alexa yes I understand you, why make pennies from people who leave my site, where I can make more form people who stay (list).
    That ezines/magazines, similiar to my niche, who one artilc ecan me bring more than 1000 subscriber, I wonder, that's fantastic, but not forget Im a beginner not a top notch list builder.

    @loi77,
    Should I send the traffic from my articles who I send to these ezines in the End of my article with alink direct to my squeeze page not website?

    Must I need double opt in or not?
    Can you recommend me a free double opt in autoresponder?

    A free squeeze page theme?

    best wishes
    marco005
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  • Profile picture of the author marco005
    Hi,

    great thanks Alexa!

    But what I need is a little free ebook how do make this.

    Newbie dump how do questions fitness niche example:

    Must I send to the subscriber 7 day emails like: "7 sixpack exercise workout tips", and in the 7. last email I put a link to my closed -not public wordpress site, where I have 3-5 fitness ebooks price max. 29 $ with buy now link or link to the merchant ebook sales page?

    Then after 2-3 months, I send the subscribers who had buy my firts ebook for 29$, new another 7 -or 10 day emails about like this: "10 fitness nutrition tips" or so, in the last 10. email I put a link to my wp not public site, where I have 5-10 nutritions affiliate products, with little description and link to the merchant sales page or merchant shop who has this nutritions.

    Then last after more 3 months, the subscribers who has buy nutritions, they become more another emails from me like this; " 10 best excercise workouts" or so, then in the 10. last email I send them to my not public wp site, where I have 5 fitness home gym products with little description and link to amazon and more links to similiar bestsellers.

    Must I make this so with list building????

    Sorry please I'm complete newbie how do build lists for my dump questions.
    If I had understand this correctly, list building has the following benefits:

    I must not make seo and link building, only article marketing/syndication,or blog cemmenting,forum marketing, like the warriors here, who has in the end of their articles /author box like this:

    Here my "Seo blueprint free gift" or so.....this link is go to my wordpress opt in page, is that correct so?

    best wishes and happy weekend
    marco005
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  • Profile picture of the author koz
    We are often our own enemies. Will this work, but it won't work. This is a great idea, this is a bad idea, etc.

    Good ideas are the ones that involve acting on an idea!

    Try it. After all it doesn't require a lot of time and you can see the results. Getting anything targeted will work better than untargeted so you are in the right direction.
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