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Importance of "search trends" when doing keyword research?

by Sonny Am
3 replies
Hi

I have found a number of

high traffic low competition keywords with a high cpc, however as google keyword tool takes an average when giving you the search number, i assume that the trend of the keyword, ie. the seasonality of the keyword makes a big difference. Ie. there are some keywords with a high search volume however this is mainly made up from searches in a couple of months of a year, and the rest is low, the same case with keywords that have a search trend that is decreasing more and more over time.

Am i right in thinking that the search trend data is very important? it seems to be a factor that isnt discussed that often.


Looking forward to your replies.


Thanks

Sonny AM.
#importance #keyword #research #search trends
  • Profile picture of the author niiche
    Hi

    depends on what you mean by "low competition"

    some use the inurl and intitle search for the keywords but i dont see the point in that the general public do not use those fields when surfing the net, your real competition are the top 3 in normal search mode which you need to assess for strength of on site off site seo and of course search trend is important for your keyword, no point in building a valentines gift site then wondering why you only get hits the month before the big day, on the other hand you may intentionally build a site or sites around valentines keywords specifically to capitalise on that market.
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  • Profile picture of the author Fernando Veloso
    Sure is, Imagine summer holidays search trends... right? You can use G insight to check them in depth, but one of the few solid ways to check real values is to create an Adwords campaign and see what gives...
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    People make good money selling to the rich. But the rich got rich selling to the masses.
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