All marketers are liars?
I never read the book by Seth Godin, but I can understand what he meant.
All people who do marketing, manipulate facts, stories, etc to their own benefit.
Here's some examples of that manipulation and the "lies"
1) As an example - isn't it misleading when you write emails that other JV partners can send out that give the impression the words came from the JV partner himself?
In the mass control pre-launch I received the same exact email from 2 big name marketers...that was obviously trying to make it look like they wrote it themselves.
obviously a template that was just copy and paste.
2) How much of the details of salesletters and email stories are totally made up to better convey the image the person wants to be conveyed. I mean details in the story being told. Such as ..."I was out having dinner with friends when I suddenly realized..."
3) I was listening to an audio between 2 large marketers talking about giving bonuses with deadlines and telling the prospect that if they don't order by midnight, they lose the bonus...but when they join the members area...the bonus is still there.
They were debating ways to get around this like telling everyone, as soon as they enter the members area...We have rewarded you by giving you ALL the bonuses.
4) How about the Values on bonuses that are thrown up. "I was going to sell this for $297 but I decided to give it to you free, so you're getting $297 worth of value for free"
I once commented on a well know marketers blog about where these values come from as they seem pulled out of thin air. The next day, my blog comment was deleted and my question never addressed.
When I got this spiral booklet and compared it to an old copy of Corey Rudl's 2005 version of his course with 2 huge binders, plus other things...the fact that someone could put a tag of $297 on this booklet which had maybe 1/20th the info of Rudl's course, is laughable.
And this is a huge well known marketer.
The famous painter Edgar Degas said...."Painting takes as much preparation and deception as the perpetration of a crime"
In a way, running a marketing campaign does too.
Why are those points above usually thought of as acceptable...but running a javascript with a changing "Buy before XXX date or the price will increase" is now thought of underhanded and dishonest?
All people who do marketing, manipulate facts, stories, etc to their own benefit.
Here's some examples of that manipulation and the "lies"
1) As an example - isn't it misleading when you write emails that other JV partners can send out that give the impression the words came from the JV partner himself?
In the mass control pre-launch I received the same exact email from 2 big name marketers...that was obviously trying to make it look like they wrote it themselves.
obviously a template that was just copy and paste.
2) How much of the details of salesletters and email stories are totally made up to better convey the image the person wants to be conveyed. I mean details in the story being told. Such as ..."I was out having dinner with friends when I suddenly realized..."
3) I was listening to an audio between 2 large marketers talking about giving bonuses with deadlines and telling the prospect that if they don't order by midnight, they lose the bonus...but when they join the members area...the bonus is still there.
They were debating ways to get around this like telling everyone, as soon as they enter the members area...We have rewarded you by giving you ALL the bonuses.
4) How about the Values on bonuses that are thrown up. "I was going to sell this for $297 but I decided to give it to you free, so you're getting $297 worth of value for free"
I once commented on a well know marketers blog about where these values come from as they seem pulled out of thin air. The next day, my blog comment was deleted and my question never addressed.
When I got this spiral booklet and compared it to an old copy of Corey Rudl's 2005 version of his course with 2 huge binders, plus other things...the fact that someone could put a tag of $297 on this booklet which had maybe 1/20th the info of Rudl's course, is laughable.
And this is a huge well known marketer.
The famous painter Edgar Degas said...."Painting takes as much preparation and deception as the perpetration of a crime"
In a way, running a marketing campaign does too.
Why are those points above usually thought of as acceptable...but running a javascript with a changing "Buy before XXX date or the price will increase" is now thought of underhanded and dishonest?
Click Here For A Brand New Guide
nothing to see here.