SMS Marketing - Whats your take

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Seems like the last 3 months or so I have been getting a few text messages to my phone advertising different websites. I cant sit here and say I never signed up for that list or not. (I sometimes sign up for things and dont remember)

So whats your take on SMS Marketing, it seems like the open rate would be a LOT higher than any email, but what about people actually clicking the link, that would be different all together.

What about tools and methods for collecting and using cell.numbers for marketing.

Im pretty interested in this lately and would like to know your take on it and any useful tools or avenues about going about this
#marketing #sms

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