Are you using OTO's in your marketing?
I'm curious to see the numbers on this now. I know several years ago, one time offers were not seen as often as they are today. I think many marketers have caught on to the fact that they can make a lot of money if they are implemented right.
So do you use them in your marketing? If you don't I would love to hear your reasons why.
One of the reasons I get turned off by some OTO's is because they just resemble a "me too" marketing tactic. It seems like there are many OTO's that are just a collection of resale rights that someone threw up there to see if they could make some money.
Somewhat along these same lines is when there is a good offer, but there is no reason why it's a lower price this one time. It's more of a "Hey, I heard this works so here's my product for a lower price, just this once." I like seeing why someone is offering a discount, but maybe that's just me.
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