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A hot Niche

by Spiritjoy
9 replies
How do you test a Niche 10 articles? 20 articles.

Or if you had 20 visits to your sales page without a sale is it to early to change to a different niche? I would like to hear from experience from warriors who knew it was time to change because it was not working or How a warrior knows that it is too early to change ...how much time..articles or no sales per sale page views. Information like this will help newbies and veterans, please give your opinion. I need to know what is a good criteria and time frame to say it is time to stick the niche out or change it out. Thanks, Is 100 SITE VISITS ON A NEW BLOG WITH 20 SALES PAGE VIEWS WITH no sales too early to change
#hot #niche
  • Profile picture of the author BrianTubbs
    I'm learning myself, so take this with a grain of salt. But, I would say that....it's too early to change.

    Wait until you have about 2000 site visits and 400-500 sales page views, before you start evaluating.
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  • Profile picture of the author JesseM
    These are hard questions to answer, for me anyway. It depends whether or not I'm paying for those views (PPC) and how long it takes to get them.

    Say I wasn't paying anything for it and it hadn't taken me too long to get to the top of the SERPs, which sent 100 to 150 visitors a day, I'd check it every 2 days or so, while tweaking my copy (don't go crazy with it, subtle/small changes you can track). If nothing was converting (0%) after a week I'd ask for third opinions (you should have at least checked with people on the WarriorForum first) and decide whether or not I should continue wasting my time or if there is potential.

    But 20 or 100 isn't enough to decide whether or not to chunk it. That hardly gives you time to see if it's converting (if it gives you time to see if it converts at all), much less to test/tweak anything.

    No matter how good you sales page/copy is, you have to have the right people visiting it. Plus, "Only problem is that it is such a small niche with NO competition, but I have to work harder for the actual sale," -Andrew Maule. Good point IMO.

    You should, if you haven't already and your question wasn't hypothetical, put your sales page up for review in the copywriting section of these forums, even if it converts well. Chances are someone will lend you some insanely awesome advice that can boost 'em even more.

    edit: By "check it every 2 days or so" I didn't mean only ever check it then, but in the 2 days time I'd have a good idea of whether or not I should change something. Sorry if that's confusing.
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  • Profile picture of the author Pat Ordenes
    I guess the more important question I'd like to ask, to answer is:
    How did you select your niche?
    Did you just do a clickbank search and pick one?...
    Also, the fact that you're getting visits is encouraging, but maybe your setup is all wrong.. (sales page/optin/content,etc...)
    PM me if you like...
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  • Profile picture of the author Spiritjoy
    Thanks Guys the blog is only 3 weeks old and is in the health field. I am getting about 50-60 visits a day and about 8-10 a day to the sales page but no on bought the report yet. Thanks again, I guess I remember John Reese said people change to fast maybe 3-4 weeks is to soon to change the niches. Thanks
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    • Profile picture of the author jbsmith
      Having tested dozens of different landing pages and sales pages I have found the following guidelines helpful:

      1. 200-300 visitors is minimum required to test conversion of a page. This assumes that the traffic source is somewhat fixed - for example all PPC, all autoresponder, all blog generated, etc... If the sources of traffic are different. PPC sourced traffic is a little different - in that you should aim to have at least 100 uniques from each keyword you want to test rather than 200-300 total across all PPC. Goal is to figure out keyword-landing page combinations that work.

      2. If you can, start with a product you know is selling in your niche - this takes one level of uncertainty out of mix. You basically have 3 variables when you first start in any given niche - the source of traffic (which keyword, traffic relevancy), the landing page (how well it converts for that particular keyword) and the sales page (how well it convinces the customer to purchase). It's no wonder that getting this right when you are starting from scratch is challenging - that's why it's better to start with a successful product, successful sales page - then figure out which traffic leads to highest conversions (most sales or signups), then substitute your own landing page, then your own product.

      Jeff
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      • Profile picture of the author Spiritjoy
        Thank you so much. I really did not think of all this. I am getting trafic but just assumed that if the did not by after about 30 people saw the sales page that it would not sell. I will give it more time. Anyone ever start slow and then major conversion started happening?
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  • Profile picture of the author Stu784
    Also, the fact that you're getting visits is encouraging, but maybe your setup is all wrong.. (sales page/optin/content,etc...)

    Could you please recommend a good optin softwrae or script?
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  • Profile picture of the author Pat Ordenes
    what you may also consider is offering something as an opt in incentive...
    More than just a basic report....
    I would suggest a short course on your topic or a branch of it that ties really well with it... It should be ACTUAL solid content though... span it over a few email so that you have chances withing the course to sell you main product...
    So you deliver each lesson in the form of an email and do a sales pitch every 2 or 3 emails...
    If your information is solid, there's a very good chance you'll get a sale from them.
    The person has to say to themselves 'this email info is SO good, can't wait to get the rest of the product!'
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  • Profile picture of the author jrailsback
    Conversion Testing. I think these responses sum it up pretty well. Good luck and hang in there!
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