Beginning Article Marketers - Must Read

by 61 comments

Have you checked out an article directory Terms of Use or Submission Guidelines page recently? They're starting to get rediculously detailed and some take forever to read and understand!

Unfortunately, from a directory owner's perspective it is necessary. You see, these one-way backlinks to your website have been so powerful and advantageous that people are coming up with devious ways to take advantage of article directories in order to get the directories must update their TOS in order to keep these spammers and scammers from running rampant and ruining the article directory industry altogether.

Trust me, an article directory editor can tell immediately, without reading one word of your article, whether or not you are a serious article marketer or just someone trying to get backlinks without the effort.

The topics below will guide you through writing an article that will get your article read and accepted the first time around.


How to create an approvable article:

Your Pen Name and Contact Email Address
  • Use an email address that you will be checking frequently.
  • Never use a "throw-away" email address.
  • Use an actual person's name as your pen name, not a business name or any kind of cute nickname. Make sure to capitalize the names.
  • Do not include any type of punctuation or special characters in your pen name, with the exception of a hyphenated name.
The Category or Subcategory

A category is a main topic under which subcategories exist. For instance, Finance would be a category, while Debt Relief, Credit and Bankruptcy would be subcategories underneath the Finance category.

The first thing that you need to do when you submit an article is to choose the category in which the article is to be submitted. Since some article directories will not accept an article unless it is submitted to a subcategory, it is best to always choose a subcategory, rather than a category, if available.
  • Always submit your article to a subcategory, not the root category.
  • If you do not see an appropriate sub-category, contact the website and ask them to add it for you.
  • Do not submit your article to the "Business: Sales" or the "Internet Business: Income Opportunities" category unless that is what your article is about.
The Article Title

First and foremost, your article title must be written in "title case." What this means is that each word in the title should be capitalized, with the exception of prepositions (at, by, of, upon, etc...) articles (a, an, the, etc...) or conjunctions (and, or, etc...), unless they are the first word of the title. Writing titles in improper title case is one of the two most common reasons why articles are declined by article directories. "How to Start a Business" would be acceptable while, "How To Start A Business" would not.

Some directories do not mind capitalizing every word in the title, but your article may appear more professional if written in the "proper" grammatical style.
  • Titles must be written in Title Case (see paragraph above).
  • Do not enclose your title within quotation marks.
  • Do not submit a title written in ALL CAPS.
  • Do not use special characters in your title (*, #, @, etc...)
  • Do not punctuate your title, titles do not end with a period. In special cases, hyphens, colons and question marks are acceptable.
  • Do not create an incredibly long title. Keep it as short as possible to achieve its goal.
  • Keep domain names and/or business names out of the title.
  • Never post an article with a part number (Part I, Part II, Part III, etc...) without submitting the previous part.
  • Never use keyword-stuffed titles.
The Article Summary
  • Do not simply copy and paste the first paragraph of your article into the summary section.
  • Never link to another website in your summary.
  • Pay attention to the allotted word count. Do not go over this limit.
Your Pen Name and Contact Email Address
  • Never link to another website in your article body unless it is absolutely allowed and necessary.
  • Check for a minimum word count and make sure your article meets this minimum word count.
  • Never blatently pitch or sell a product or service.
  • Do not submit press releases to article directories!
  • Do not use the <Enter> key after every few words. Your article should look naturally written through to the right side of the page as if you were writing and essay for a college paper.
  • Use more than one sentence per paragraph...three at minimum.
  • Do not submit your whole article as one paragraph. Separate into logical paragraphs.
  • Try to stay away from writing article which will become un-informative or will expire at some point in time.
  • Do not use words in ALL CAPS. Use <b> tags instead.
  • Do not use <h> tags unless approved by the article directory.
  • Do not submit articles with pictures or <img> tags unless absolutely allowed.
  • Always read your article aloud to yourself prior to submitting. Check for spelling and grammar errors.
Your Resource Information (Resource Box)
  • Check for a maximum word count and make sure you do not go over this limit.
  • Insert no more than three (3) links in this section.
  • Each link must point to a different web page. Do not submit identical, duplicate URLS.
  • Do not link to web pages that are not related to your article.
  • Never "keyword stuff" your link text.
To learn how to create a hyperlink, click here.

Other General Rules and Regulations

The bullets below are my own personal preference:
  • Do not use automated article mass-submission services.
  • Do not use PLR articles or articles written by someone else unless completely rewritten. If an editor notices it as PLR, it will be deleted.
  • Do not submit articles which were created with software, aka: spinners.

Article Directory owners and editors are reviewing so many articles that if anything pops out at them from the list above, they will decline the article without even reading the first word. If the items above are all followed, the editor will THEN begin reading your article.

Please respond and add anything I may have missed! I am always looking to add to the list!

I hope this helps new (and veteran) article marketers understand the general article submission concepts from the article directory owners' perspective.

Allen Graves
#internet marketing #article #beginning #marketers #read
  • Profile picture of the author e-mail2u
    Great words of wisdom Allen,

    Wish you had wrote this a week ago it would have made my first article a little easier to write. It made it through and was published today, i kept checking re-reading it and was not to sure it was good enough. First time nerves i guess.. LOL

    A tip to add could be re-search current articles to see what has been published so far, so you can make your article more unique.
  • Profile picture of the author TheManicMarketer
    Allen, pearls of wisdom as ever.

    One of the first of the new forum posts that will be bookmarked and sent to some of my clients for reference as you just saved me from typing out a similar post for my newsletter.
    • Profile picture of the author Frank Donovan
      Hi Allen

      Great post with really useful advice for all potential article writers.

      I'm not sure if it's just my browser, but your link to creating a hyperlink just opens on a blank page (?) .

    • Profile picture of the author Tuzic

      thats a great informative & detailed post that you have made & helps many new to article marketing on what to do & get articles published 1st time round.
  • Profile picture of the author nRehman
    Dear Allen,

    Thanks for the valuable addition, nice post..
    • Profile picture of the author Jelasco
      Allen, those are good points, but I don't see how an editor could notice all those things without reading the article.

      For example, number of sentences per paragraph is hard to tell without looking at the article. That's one I don't agree with. On the web, it's common to have short paragraphs. I'll bet all my articles that were accepted at EZA violated this "rule".
  • Profile picture of the author Allen Graves
    edited for private reasons....


    • Profile picture of the author lgibbon
      Originally Posted by Allen Graves View Post

      edited for private reasons....


      There is a box for adding reasons for editing which doesn't
      bump old posts up.
  • Profile picture of the author Ross Kenny
    Hey Allen,

    I'm sure this will help a lot of Article Marketers out.

    As for the Infractions. Only supposed to stay with you for a hr???
  • Profile picture of the author Gunter Eibl
    The newest "improvement" is that EZA now recommends (requires?) to always add the author name into the resource box, otherwise they tend to believe you are only submitting articles to get a backlink. How comes they believe that?

  • Profile picture of the author jimcal
    Hi Allen,
    Great info. I've only written a few articles and a couple got rejected. This should help and now I need to get off my butt and write some more.
    The Rays need to take out the Red Sox. The Angels will be tough.
  • Profile picture of the author jbolte1976
    Hey Allen,

    I'd have to agree... I know what you're talking about when you say you can almost immediatley tell if an article will be declined w/o reading much or any of the article.

    I've found that after reviewing thousands of articles you recognize patterns and even article category tendancies for certain categories. Certain categories get more approvals just because of the quality of articles seem to vary category to category. That's what I've seen anyway.

    Great post, tons of great information.
  • Profile picture of the author natalie1
    Thank you for the fantastic post. I've read a lot of article marketing books and some of the information you shared I've never read before...and you shared it for free. Thanks again!
  • Profile picture of the author TheRichJerksNet
    This is why they call you the Master of Articles, Allen ..

    Great Post..

    • Profile picture of the author Allen Graves
      Hey, thanks everyone.

      If you have any questions, please feel free to ask right here and I will answer to the best of my knowledge!

      Allen Graves
  • Profile picture of the author onlinemoney00
    Great information for thtarting out sose of us that love article marketing and for those that are
  • Profile picture of the author lgibbon
    I see, so you bumped it with a totally unrelated comment.
    I rest my case.
  • Profile picture of the author dclodge
    Thanks for the great info Allen.

    I am new to the whole IM thing and article marketing. At EZA I have 10 articles and have requested the upgrade. Waiting....waiting....

    What would you say is the max amount of times to use your keywords throughout the articles? Some say use them in the first sentence, a couple times in the body and in the last sentence as well.

    Anyone that is getting into article writing - heed Allen's advice! I submitted an "article" (yeah cause it was loosely considered an article, IMHO), without any guidance and it has crapped out. NOW, I have a couple that follow the guidelines and they are doing much, much better.

    It isn't rocket science and you don't have to re-invent the wheel (unless that re-invent creates a ton more traffic, then let everyone know!)

    Follow the steps and it will work for you too.

    • Profile picture of the author Allen Graves
      Thanks Dean. I love to hear success stories, no matter how green they are.

      I have always gone the route of the keyword phrase in the first sentence and the last sentence, then just use it in the middle as it comes up naturally.

      I haven't seen any solid evidence of too much or too little making much of a difference.

      I can site articles with a 20% keyword phrase rate that has the number one spot in Google for killer keyword phrases like 'real steroids' (I leave that article there as an example - it's pretty much crap)...and I can show you some that do not even contain the keyword that rank on the first page due to backlinking strategies.

      So just use it in the first and last sentence and naturally throughout.

      Allen Graves
  • Profile picture of the author Chris Lockwood
    Allen, I'm wondering why the advice to not use the first paragraph for the summary? What should be used instead?

    It seems to me that in a well-written article, the first paragraph would essentially be an overview of what's to come, so why wouldn't that make a good summary? Just like a book, where the intro explains what the entire book will cover.
    • Profile picture of the author Allen Graves
      Hi Chris,

      If this is truly the case and your first paragraph is a summary of your article, then you will not be penalized by using it as your summary. Your article will not be declined because of this.

      But - the article summary is there for a reason and it can be used as an advantage over others who simply copy and paste the first paragraph of their article into that field.

  • Profile picture of the author rickydd3
    Thats alot of good info about article marketing I'm impressed and pleased that you posted all that quality information at this forum for free. Cause alot of people would have charged for information like that. Good on you. Thanks for the good read!
  • Profile picture of the author sridhar
    Allen: You wrote "Each link must point to a different web page."

    Can these pages be in the same domain? i.e., is the following ok?

    • Profile picture of the author Allen Graves
      Originally Posted by sridhar View Post

      Allen: You wrote "Each link must point to a different web page."

      Can these pages be in the same domain? i.e., is the following ok?

      Absolutely! They just have to point to different pages within the domain.

  • Profile picture of the author kkchoon1 is very strick, and yet powerful directory to get search engine traffic. Unfortunately, sometime their editor just don't like your article, I suggest you change as they told, but if they still dont' approve it, delete the article, submit it to goarticle!

    I love and some time hate, however, I make tons of money from them, that's the fact, we all should keep doing article consistently, just don't give up if something stuck!
  • Profile picture of the author Roger Smith
    Perfect timing with this post ,I thought I was ready to submit my first article, but I see now I still have a lot to learn. I really want to do this right the first time. Great posts like this are what keeps me coming back to this forum, and so many people like Allen willing to help.
    • Profile picture of the author Allen Graves
      Originally Posted by Roger Smith View Post

      Perfect timing with this post ,I thought I was ready to submit my first article, but I see now I still have a lot to learn. I really want to do this right the first time. Great posts like this are what keeps me coming back to this forum, and so many people like Allen willing to help.
      Most people try article marketing thinking all they have to do is write a few articles and submit them to thousands of websites...BAM...instant millionaire!

      Well, that's not the case. Most of these people fail miserably and then proclaim that article marketing is a scam or that it just doesn't work.

      I am glad to see that many of you are doing your due diligence and starting out the right learning!

      Sending you a PM Roger.

      Allen Graves
  • Profile picture of the author AskJesusLeon
    Great post Allen, thumbsup my friend

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