Plain Text vs. Rich HTML emails - case study
Just came across this - HTML vs Plain Text Email – Which Raised Revenues 303.8%? (Note: Subject lines, offers, & landing pages were identical) : Which Test Won . Thought the results were quite interesting and figured i'd share it with everyone here.
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Big Jason Henderson of Breakthrough Email Marketing
18+ years of email marketing... Certified Email Marketing Optimization, Landing Page Optimization, Value Proposition Development and Online Testing Specialist by MECLABS