I don't understand this marketing technique

Nutrifitness · 02-18-2009, 08:06 AM

hi
can someone explain this marketing technique where marketer says
used to be a drug dealer. Went to jail and paid for his crime. Now he runs one of the most successful xxxxxx businesses around
...I don't get it ..no really, I don't...that turns me off...am I just the wrong target market?
does that technique really work?

dmarzean · 02-18-2009, 08:09 AM

There are a lot of people that are convicted felons that are trying to find work and this might be an option for them. If the see that somebody else has done it, they might buy.

Some people might be turned off by this but it might inspire somebody else.

Doug

underdogaffiliate · 02-18-2009, 08:11 AM

may not be true after all... just some copywriting techniques... just like what rich jerk did with all the swearing and harsh words...

Nutrifitness · 02-18-2009, 08:12 AM

I see..I guess I am not the right target market...I thought it was strange way to market in health /fitness niche

Nutrifitness · 02-18-2009, 08:13 AM

Quote:

Originally Posted by underdogaffiliate

may not be true after all... just some copywriting techniques... just like what rich jerk did with all the swearing and harsh words...

ya I guess...everyone can't be your target market

sheffie · 02-18-2009, 08:15 AM

You can always test and analyze your web traffics. Test and test and test until you got the right strategy pal. No test no game :P

radhika · 02-18-2009, 08:16 AM

The marketer might telling you that anybody even ex-convicts also can be successful in the so called business(i don't know what the maeket is). He just trying to tell YOU that the business is legit, easy to earn and can be successful ...

I will take the message that way

.

jayden.fellze · 02-18-2009, 08:18 AM

People try to be tricky in terms of their marketing technique and that is very intelligent of him. Somehow, consumers must make it a point that they are on the verge of being in the good market, not being a victim of bad market.

TeddyP · 02-18-2009, 08:22 AM

Yeah good chance this marketer is just using this story as a hook. I mean look at rap music, the idea of crook turned good has been marketable for awhile now.

Me personally if he had a really captivating backstory that seemed true, I might spend a little longer seeing what he has to offer.

jmidas · 02-18-2009, 08:23 AM

I think much of it plays on just the simple human emotion of liking to give people a second chance. People fall for that all the time - just look at how we fawn over loser actors and athletes who constantly screw up, then throw us a few crocadile tears of remorse. We (not me so much, put the "puclic") goes right back to fawning over them.

From a marketing point of view, it can be pretty effective. But, I agree, I don't want to buy from them either.

02-18-2009, 08:06 AM	#1
Nutrifitness Advanced Warrior War Room Member Join Date: Jul 2006 Location: , PA, USA. Posts: 683 Thanks: 252 Thanked 9 Times in 9 Posts Social Networking	I don't understand this marketing technique hi can someone explain this marketing technique where marketer says used to be a drug dealer. Went to jail and paid for his crime. Now he runs one of the most successful xxxxxx businesses around ...I don't get it ..no really, I don't...that turns me off...am I just the wrong target market? does that technique really work?
	Georgette Pann http://thefitnessbootcamp.com http://fitnessbootcampworkout.com http://fitnessbusinessapps.com -new

02-18-2009, 08:09 AM	#2
dmarzean Active Warrior Join Date: Oct 2008 Location: Edmond, OK Posts: 85 Thanks: 0 Thanked 31 Times in 17 Posts	Re: I don't understand this marketing technique There are a lot of people that are convicted felons that are trying to find work and this might be an option for them. If the see that somebody else has done it, they might buy. Some people might be turned off by this but it might inspire somebody else. Doug

02-18-2009, 08:11 AM	#3
underdogaffiliate Warrior Member Join Date: Nov 2008 Posts: 24 Thanks: 1 Thanked 1 Time in 1 Post	Re: I don't understand this marketing technique may not be true after all... just some copywriting techniques... just like what rich jerk did with all the swearing and harsh words...
	Underdog Affiliate - Simple & Effective Affiliate Marketing For Everyone

02-18-2009, 08:12 AM	#4
Nutrifitness Advanced Warrior War Room Member Join Date: Jul 2006 Location: , PA, USA. Posts: 683 Thanks: 252 Thanked 9 Times in 9 Posts Social Networking	Re: I don't understand this marketing technique I see..I guess I am not the right target market...I thought it was strange way to market in health /fitness niche
	Georgette Pann http://thefitnessbootcamp.com http://fitnessbootcampworkout.com http://fitnessbusinessapps.com -new

02-18-2009, 08:15 AM	#6
sheffie Warrior Member Join Date: Feb 2009 Posts: 12 Thanks: 0 Thanked 0 Times in 0 Posts	Re: I don't understand this marketing technique You can always test and analyze your web traffics. Test and test and test until you got the right strategy pal. No test no game :P

02-18-2009, 08:16 AM	#7
radhika Senior Warrior Member War Room Member Join Date: Aug 2003 Location: Jamaica. Posts: 2,405 Blog Entries: 3 Thanks: 71 Thanked 135 Times in 109 Posts	Re: I don't understand this marketing technique The marketer might telling you that anybody even ex-convicts also can be successful in the so called business(i don't know what the maeket is). He just trying to tell YOU that the business is legit, easy to earn and can be successful ... I will take the message that way .
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02-18-2009, 08:18 AM	#8
jayden.fellze It's just me! Join Date: Oct 2008 Posts: 471 Thanks: 11 Thanked 17 Times in 16 Posts	Re: I don't understand this marketing technique People try to be tricky in terms of their marketing technique and that is very intelligent of him. Somehow, consumers must make it a point that they are on the verge of being in the good market, not being a victim of bad market.
	>> FREE Report: 100 Targeted Visitors/Day From Scratch In 2 Months << .

02-18-2009, 08:22 AM	#9
TeddyP HyperActive Warrior Join Date: Feb 2009 Location: Ontario, Canada Posts: 154 Thanks: 26 Thanked 33 Times in 28 Posts	Re: I don't understand this marketing technique Yeah good chance this marketer is just using this story as a hook. I mean look at rap music, the idea of crook turned good has been marketable for awhile now. Me personally if he had a really captivating backstory that seemed true, I might spend a little longer seeing what he has to offer.
	Success \| The Man The Myth The Legend

02-18-2009, 08:23 AM	#10
jmidas HyperActive Warrior War Room Member Join Date: Dec 2008 Posts: 339 Thanks: 41 Thanked 49 Times in 39 Posts	Re: I don't understand this marketing technique I think much of it plays on just the simple human emotion of liking to give people a second chance. People fall for that all the time - just look at how we fawn over loser actors and athletes who constantly screw up, then throw us a few crocadile tears of remorse. We (not me so much, put the "puclic") goes right back to fawning over them. From a marketing point of view, it can be pretty effective. But, I agree, I don't want to buy from them either.