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I don't understand this marketing technique

by Nutrifitness
10 replies
hi
can someone explain this marketing technique where marketer says
used to be a drug dealer. Went to jail and paid for his crime. Now he runs one of the most successful xxxxxx businesses around
...I don't get it ..no really, I don't...that turns me off...am I just the wrong target market?
does that technique really work?
#marketing #technique #understand
  • Profile picture of the author dmarzean
    There are a lot of people that are convicted felons that are trying to find work and this might be an option for them. If the see that somebody else has done it, they might buy.

    Some people might be turned off by this but it might inspire somebody else.

    Doug
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  • Profile picture of the author underdogaffiliate
    may not be true after all... just some copywriting techniques... just like what rich jerk did with all the swearing and harsh words...
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    • Profile picture of the author Nutrifitness
      Originally Posted by underdogaffiliate View Post

      may not be true after all... just some copywriting techniques... just like what rich jerk did with all the swearing and harsh words...
      ya I guess...everyone can't be your target market
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      Georgette Pann
      http://thefitnessbootcamp.com
      http://fitnessbootcampworkout.com
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      • Profile picture of the author jmidas
        I think much of it plays on just the simple human emotion of liking to give people a second chance. People fall for that all the time - just look at how we fawn over loser actors and athletes who constantly screw up, then throw us a few crocadile tears of remorse. We (not me so much, put the "puclic") goes right back to fawning over them.

        From a marketing point of view, it can be pretty effective. But, I agree, I don't want to buy from them either.
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  • Profile picture of the author sheffie
    You can always test and analyze your web traffics. Test and test and test until you got the right strategy pal. No test no game
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  • Profile picture of the author jayden.fellze
    People try to be tricky in terms of their marketing technique and that is very intelligent of him. Somehow, consumers must make it a point that they are on the verge of being in the good market, not being a victim of bad market.
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  • Profile picture of the author TeddyP
    Yeah good chance this marketer is just using this story as a hook. I mean look at rap music, the idea of crook turned good has been marketable for awhile now.

    Me personally if he had a really captivating backstory that seemed true, I might spend a little longer seeing what he has to offer.
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    Success | The Man The Myth The Legend
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  • Profile picture of the author yaheem
    I think I know a couple of those. One of them really turns me off and once I heard the story I thought to myself that whether he's telling the truth or just making that up I can not trust him either way.

    The other person established a name for himself in his industry first, and after he became really famous he spelled it out. This is when it works really well to target ex cons without losing the majority of the market.
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