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Banner Advertising - Dead?

by imiconcepts
4 replies
Hi Everyone,

Is banner advertising dead... I can't seem to find any good sites in the work at home/business opp niche to run banner ads.

Any suggestions would be greatly appreciated.

Thanks in advance!

Jay
#advertising #banner #dead
  • Profile picture of the author sheffie
    Are you saying you need a site to post your banner?
    Banner advertising has not been popular compared to last time. The fact is there are mnay other ways for effective advertising, be it paid or free. Simplay google "macgyver sham", there is lots of free info there.
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  • Profile picture of the author jasonl70
    Jay - you can use banners with adwords on the content network..
    Signature

    -Jason

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    • Profile picture of the author Kenneth Fox
      Hi Jay,

      Trust me, banner advertising is alive and well.
      You have to do your own research and testing
      to find out where you get the best CTR and
      conversions but once you find a place or two
      that brings results, you will be hooked.

      As far as anyone telling you where to put your
      banners, you probably won't get to many answers.
      This would be like a gold miner telling you where
      he's finding all the big nuggets.

      Jason gave you a good resource. The content
      network at Google will let you search for websites
      in your niche to advertise on.

      Keep looking, you will find some great places to
      post your banners.
      Signature
      Check out my Fantastic PLR WSO

      Birthday Sale-A-Thon
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  • Profile picture of the author webguycanada
    *Banner Ads* are alive & well.... They always
    *have been* and always *will be.*

    Contrary to popular belief, they never really died.
    They just became less popular when pay-per-click
    advertising became available.

    Before you embark on any Banner Ad Campaign,
    I recommend you follow the steps below:

    STEP 1.) Test your Landing Page or Sales Page first.

    You do this by placing ads on Google Adwords.
    It's the fastest and most cost effective way to
    find out how well your page is converting
    "Visitors into Opt-ins" or "Visitors into Sales."
    (Determine your Landing Page Opt-in Ratio
    or Sales Page Conversion Ratio.)

    Generally speaking, 1000 clicks on your ad will enable you
    to make a reasonably informed decision as to how well your
    landing page is converting Visitors into Opt-ins or Visitors into Sales.
    i.e.: 1%, 2%, 3% or perhaps better?

    HOW MUCH WILL IT COST ME TO PERFORM THESE TESTS?

    Generally speaking, 1,000 clicks on "Google Search"
    will cost you approximately (25 cents/click to $1.00/click.)
    $250. to $1000.

    1,000 clicks on Google's "Content Network" will cost you
    approximately (5 cents/click to 25 cents/click)
    $50. to $250.

    OK. I'VE OPTIMIZED MY PAGE... IT'S PERFORMING WELL.
    NOW WHAT DO I DO?

    STEP 2.) Once you have optimized your page
    and it's giving you the best conversion ratios possible,
    simply go to the 3 Largest Banner Ad Networks and thoroughly
    review their web sites. These 3 networks are capable of providing
    you with BILLIONS of impressions each month at a fraction of the cost
    you would pay elsewhere.

    HERE IS A LIST OF THE BIG 3 NETWORKS:

    Advertising.com
    ValueClickMedia.com
    CasleMedia.com

    You will need to provide them with your own Banner Ad creatives.

    Review their Services Offered, Ad Guidelines,
    Ad Specifications, Policies, Procedures, Terms and Conditions.

    Once you have reviewed their services and guidelines,
    simply contact them by telephone and get your questions
    answered to determine which network is right for you.

    Keep in mind, you'll need approximately $2,500 - $5,000
    available to get started with the big networks.

    If you are looking for a way to start out on a smaller scale,
    start with Googles Content Network or skip on over to
    Quantcast.com and click on the TOP SITES LINK which will
    give you a list of the TOP U.S. Ranked Websites and a brief
    audience description and then pick a few that meet with your
    demographic requirements. Then simply review those sites to
    determine if they allow Banner Ads and what their Ad Rates are, etc.

    Have fun researching & I hope this information helps!
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