Frank Kern Left Money On The Table With His Launch!

Good point about time zones. But if Frank sold out, how is that leaving money on the table?

The JV partners are the ones who probably left the money on the table in your example.

This frustrates the heck out of me too Roy.

Teleseminars and live training is another one...

A number of big name super affiliates run teleseminars and live training at times I have to look up to decypher, only to discover that the 3 hour training begins at 2am my time (GMT).

-Mark.

There will always be money left on the table, but if he's going to sell out in minutes or hours anyway - lack of customers isn't the reason for leaving the money - he usually has more people wanting it than get it anyway.

For this particular launch there was definitely money on the table as I never bought it and I buy anything that takes my fancy, so it should be easy money.

If one of his affiliates had come to me before launch day and told me what was in the product and why they were so passionate about wanting me to know - that would've been enough (depending on what they said).

All I got was a bunch of emails trying to push bonuses instead of explaining the product value, or short emails saying "You already know how valuable this is and how much you need it.... yadayadayada"

The fact is - I know enough about selling techniques to see through the crap that most people think is 'hypnotic' or pushing 'psychological triggers' and all I need is a decent reason to think it will help me do something I care about.

Most people forget that sometimes the price isn't the issue - it's whether it seems important enough for me to spend the time to care about.

You're right about the times though - I don't care how 'important' or 'urgent' a teleseminar is - if it's at 3am my time - I'm not attending. The same goes for launches.

To think that anyone actually thinks I'll care more about their product launch than my sleep is crazy.

Therefore I can only assume he just isn't bothered about the extra revenue he'd make by making the choice simple for us.

You could argue that there are too many time zones to factor-in, but in reality it's not like anyone actually believes that when you're referring to an information product being launched on the Internet.

Anyway, this is marketing 101 stuff so I'm sure he's aware of it and what we're seeing is the result of having factored it in.

I don't mind, I got to keep some more money for coffee and books so it's all good.

I don't generally pay enough attention to other peoples launches (unless they're friends) to be part of the following crowd, but I'm interested enough in what intelligent people have to say that I'll buy almost anything that I think I'll find interesting.

Andy

And don't forget the funny Newfoundlander's with the "half hour" difference.

But, at 4 million in sales, and with expenses and commissions, he probably walks
away with 1 million. I figure if people want his stuff they can figure out a time zone.

Yep, I know Frank sold out, so that too is a good point, (I'd forgotten their was a limited amount) but you get my point though, right?

I pushed the bonus. Kern himself delivered the value with a massive prelaunch.

that's a very interesting point there! it may not effect guys who sell out in a few hours, but it would effect the rest of us..
When I lived in the UK, it seemed like most people understood GMT.. If I remember correctly, aren't tv times listed in GMT? So maybe showing the GMT time as well would help out.

The general point about time zones can be irritating. I appreciate that the US is by far the largest market for a lot of niches, but I've often noticed (or become hyper-sensitive to) a lack of courtesy to buyers from overseas and yes, maybe this puts some folk off engaging with the seller.

In respect to Mass Control I don't think it was a biggie. As has been pointed out, there is a limited quantity and it could probably still sell out if just restricted to US buyers.

Andy makes a different point about how the affiliates marketed it. Yes, some were lazy and sloppy, pushing the hype and less-than-convincing bonuses rather than content. But not all were so desperate or indeed pathetic. If I'd have wanted MC I'd probably bought through Jason Moffatt's link as his bonus added true value IMO.

Interestingly, I've just had an email from Eben Pagan who is highlighting Frank's swipe file as the best part of the package and reason enough to buy MC. This email contains no mention of any bonus he might be offering, just his aff link.

Peter

That's why I always give out the GMT time for my training sessions.
I try to compromise between EST (GMT-5) and PST (GMT-8), since
most my members live within that time zone.

You have to cater for the majority since any time will be inconvenient
for some people.

-Ray Edwards

My guess is that people who can afford a $2000 product can figure out time zones, especially UK vs US.

If I can figure out that UK time is roughly 5 hours ahead of Eastern US time, I'm sure people in the UK can do that, too.

Mass Control took 24 hours or so to sell out, so I don't see what time zones had to do with it.

UK = Too Time Zone sensitive.

Interesting comments on this.

Obviously, as I said, I don't mean Frank in particular. Lot's of marketers do this and I take on board that some people will look up the time zones etc, but again, why should they?

They'll also have to leave your page to do that and some just won't bother. Maybe the people who are already sold will, but people on the cusp of making a decision one way or the other, well, you just may lose them and they won't participate. Therefore a potential new customer or new subscriber to your list is lost.

Just my 2 cents.

Whilst Frank didn't mention anything other than the local time of his launch, it's useful to note that 10am PST, which has a reasonable overlap with most other timezones (especially the UK!)

-John.

Hi,
This is my first post to be gentle!! I had to comment because I have been frustrated by this so many times. Even the mentoring course that I have just finished, my mentor lives in the UK and STILL webinars were in EST or whatever!!! so confusing. You have raised a good point here. Athough I would have loved to afforded Mass Control whatever the timezone but I am only just starting my IM career!

Becky