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Do you think this strategy would work?

by jleavitt13
6 replies
Please Give Me Your Criticism and Advice

In a nut-shell:

95% of what my company sells is self-help audio / video courses. We also sell a supplement that is oriented to our niche. The Supplement was heavily marketed about 5 years ago when we launched it, and since then we have not done anything with it. We have a small base of customers who continue to buy it each month. We have a email of about 100k, so I wanted to start marketing this supplement product to the email list.

My Potential Strategy (derived somewhat from 4 day cash machine), will be running a sale with the focus as a 5 Year Anniversary sale for the product:

Potential Email Plan:
1) Send pre-sale email (Thursday) promising something amazing coming to their inbox on Monday, introduce the anniversary sale.
2) Send event has started email (monday) talking about this amazing deal (50% off our product), link to sales page
3) Send second event email (tuesday), how people are using this product, remeinder of the sale, link to sales page
4) Send third event email (wednesday), tomorrow is the last day, we really want to make sure you do not miss this great opportunity, link to sales page
5) Send event is closing email (thursday), sadly tonight at midnight the doors our closing on our sale, thank you for celebrating with us, for the last day we are taking an additional 10% off! link to sales page

If at any time during this email sequence a lead make a purchase they will no longer be in this sequence. They will get one follow up email encouraging them to share this special offer with a friend, and if their friend purchases the customer gets 10% of their next purchase / refill.

My Questions / Concerns:
Is it too many emails in one week? In the four day cash machine that is how Frank Kern lays it out, but without the warm-up email the week before. I added that in there because I am treating it like a cold list (most people on it have not heard of this product). Do you think this approach would be effective? Or am I way off here (let me know if I am).

Thank you soooo much for your time / advice.
#strategy #work
  • Profile picture of the author MidlandsMarketer
    On the face of it, it seems like a very sound marketing strategy.

    How frequently have you emailed your list in the past?

    I like the idea of the warm-up email before the offer starts, could you perhaps get people to opt-in to 'receive something amazing' to get an idea of the amountof potential buyers your list contains?

    (These are just bouncing-off questions, I'm not suggesting that you need to implement this kind of thing! )

    I certainly don't think there are too many emails in the sequence, it seems fine by me.
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    • Profile picture of the author jleavitt13
      Originally Posted by MidlandsMarketer View Post

      How frequently have you emailed your list in the past?
      Thanks for the reply!

      In the past about once per month. In the last two months it has been about once per week.
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      • Profile picture of the author MidlandsMarketer
        Originally Posted by jleavitt13 View Post

        Thanks for the reply!

        In the past about once per month. In the last two months it has been about once per week.
        That's great- if you still have 100k subscribers and a decent open rate then there's obviously people on the list hearing your message.

        I agree with plessard, split testing is the best way to go to maximize profitability from the list during the mailing sequence.
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  • Profile picture of the author Peter Lessard
    Hey Joshua, The answer is simple :-) SPLIT TEST! Your approach sounds OK as a starter but since this is a numbers game you should always do a few small tests and then ramp up the most successful one.

    As an example you may find that starting the event on a Monday may not be that great compared to Tuesday. Also mailing around lunch time is way better generally than morning, especially Monday morning. Don't be afraid to send out the warm up on weekends either in your testing.
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    • Profile picture of the author jleavitt13
      Originally Posted by plessard View Post

      Hey Joshua, The answer is simple :-) SPLIT TEST! Your approach sounds OK as a starter but since this is a numbers game you should always do a few small tests and then ramp up the most successful one.
      Thanks for the advice. I was thinking about split testing it as you mentioned, what do you / others think an appropriate sample size is? If I have a list of 100k, I think only about 50k of them are of good quality (opened an email in the last 6 months or opted-in in the last 6 months), would 10k be too small of a sample size to do the first test on? Is there a "best practices standard" to get reliable email stats from?
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  • Profile picture of the author Peter Lessard
    10k should be more than enough but the responsiveness of the list in the end will determine how valuable the test is.
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    Ready to generate the next million in sales? The Next Million Agency
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