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The Importance of Adding New Content To Internal Pages

by seamy82
12 replies
Hi All,

I am looking for some info on the importance to adding new content to internal pages and how it affects the search engine results for the website home page. Does adding internal pages with good quality content boost the home page or does it have no affect. People are always saying to add more content but I sell products and my home page is fairly static, so I can't just add articles to it. Any advice on this would be must appreciated. Thanks.
#adding #content #importance #internal #pages
  • Profile picture of the author fluffythewondercat
    Would adding more content improve the user experience?

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    • Profile picture of the author JohnMcCabe
      While I never claim to be any kind of SEO expert, I have picked up a few things over the years.

      Adding quality internal pages can (can, not will) provide some or all of the following:

      > Regularly adding fresh, relevant content can help you show up for queries where recentness could be an important factor.

      > Internal links are almost as important as external links, especially in determining relevancy. Abundant, smart internal linking is one reason some sites rank well without a lot of external links.

      > Quality internal pages can draw links from related sites more easily than a home page which goes for the sale. Both visitors and link juice can flow through a link to an internal page to the home page.

      > Internal pages give you the opportunity to rank for long-tail combinations you wouldn't think of on your own.

      You don't have to add content daily, just regularly. Start by adding one good, solid internal page per week, set up your internal links, and get the word out.
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      • Profile picture of the author ScooterDaMan
        Originally Posted by JohnMcCabe View Post


        Adding quality internal pages can (can, not will) provide some or all of the following:

        > Regularly adding fresh, relevant content can help you show up for queries where recentness could be an important factor.

        > Internal links are almost as important as external links, especially in determining relevancy. Abundant, smart internal linking is one reason some sites rank well without a lot of external links.

        > Quality internal pages can draw links from related sites more easily than a home page which goes for the sale. Both visitors and link juice can flow through a link to an internal page to the home page.

        > Internal pages give you the opportunity to rank for long-tail combinations you wouldn't think of on your own.
        And to add to this ...

        > Internal links give you absolute control of the anchor text for your links.

        > Try to only link to one page of your website per article. Multiple links suck "juice" from the page and linking more than once to the same page does nothing - Google only counts the link once and gives priority to the link that shows up the highest on the page.
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    • Profile picture of the author dave_hermansen
      Originally Posted by fluffythewondercat View Post

      Would adding more content improve the user experience?

      fLufF
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      This is a great question. Focus on the user first and Google second. If changes to your website will improve the customer experience they will almost always improve your ranking in Google as well!
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      • Profile picture of the author fluffythewondercat
        Thanks, ecommerce dude. I'm working on my "sly inquiry" technique.

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      • Profile picture of the author Tadresources
        Originally Posted by dave_hermansen View Post

        Focus on the user first and Google second.
        This is the best piece of advice I've read on Warrior Forum today. I think focusing on your user's experience is always your best bet and Google will take notice (especially with all the changes they keep making).
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      • Profile picture of the author mcfur
        Originally Posted by dave_hermansen View Post

        This is a great question. Focus on the user first and Google second. If changes to your website will improve the customer experience they will almost always improve your ranking in Google as well!
        haha.. I like what you said above Dave, and that's my focus right now.
        you're absolutely right!

        Thanks
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        • Profile picture of the author mrsvirtualassistant
          Content is of utmost importance in SEO. Even if you have an ecommerce website, you can still add quality articles that produce organic traffic. For example, if you sell kitchen appliances, you can write original articles on how your products can make one's life easier. The content within your pages should be of a high standard. By adding relevant keywords, your website will rank better in search engines.
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  • Profile picture of the author seamy82
    I would love a bit more information on the science behind improving the user experience and how Google quantifies this. If anyone could shed some light on this I would be a happy man. Cheers for the responses though.
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    • Profile picture of the author ScooterDaMan
      Originally Posted by seamy82 View Post

      I would love a bit more information on the science behind improving the user experience and how Google quantifies this. If anyone could shed some light on this I would be a happy man. Cheers for the responses though.
      As far as how Google quantifies this goes, the bounce rate tells the story. Recent Google algorithm updates seem to definitely be taking a page's bounce rate into effect as far as how well that webpage ranks.
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  • Profile picture of the author dave_hermansen
    Well, initially you have to do a certain amount of keyword research to determine what niche to build a website around. The idea is to find a keyword phrase with good "intent to buy" that gets traffic but isn't too competitive to get ranked for in Google. Once you've found that niche, forget about keyword research and SEO until after you are done building the website.

    To make the website as "user friendly" as possible, try to put yourself in the customer's shoes. You want logical categorization of products and easy to undersatnd navigation. What ways will the customer be shopping? Will they be shopping by color, material type, size? Create categories & sub-categories accordingly.

    You also want your text to be easy to read, so make it large enough and don't put it against a dark background. Nothing screams "get off my site before you get a headache" like putting gray text on a black background!

    You also want to be very smart about the software you build your website on. It's important to use something cutting edge that's smiled upon by google and doesn't have security vulnerabilities.

    After (and only after) your website is done should you worry about SEOing it. At this point, do extensive keyword research to find ALL of the good keyword phrases you should target (high intent to buy, decent search volume & low competition). Then select all of the keyword phrases you'd like to target, and choose 1 web page on your site for each of the keyword phrases. To "go after" each phrase on the selected pages, simply put the phrase in the meta title, meta description & h1 tag. Then sprinkle it throughout the page's content as well. That's all there is to it.

    FYI, it is vital that the keyword phrase you choose to target matches the products on that page. Otherwise your bounce rate will be really high & your conversion rate will be really low.
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  • Profile picture of the author jdkesler
    Originally Posted by seamy82 View Post

    People are always saying to add more content but I sell products and my home page is fairly static, so I can't just add articles to it. Any advice on this would be must appreciated. Thanks.

    you could add articles focused on how to use the products. For example, if you are selling blenders you could post an article with an embedded video on how to make the perfect smoothie with the blender.
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