Product Re-Launch Strategy. Would it work?
Please Give Me Your Criticism and Advice
In a nut-shell:
95% of what my company sells is self-help audio / video courses. We also sell a supplement that is oriented to our niche. The Supplement was heavily marketed about 5 years ago when we launched it, and since then we have not done anything with it. We have a small base of customers who continue to buy it each month. We have a email of about 100k, so I wanted to start marketing this supplement product to the email list.
My Potential Strategy (derived somewhat from 4 day cash machine), will be running a sale with the focus as a 5 Year Anniversary sale for the product:
Potential Email Plan:
1) Send pre-sale email (Thursday) promising something amazing coming to their inbox on Monday, introduce the anniversary sale.
2) Send event has started email (monday) talking about this amazing deal (50% off our product), link to sales page
3) Send second event email (tuesday), how people are using this product, remeinder of the sale, link to sales page
4) Send third event email (wednesday), tomorrow is the last day, we really want to make sure you do not miss this great opportunity, link to sales page
5) Send event is closing email (thursday), sadly tonight at midnight the doors our closing on our sale, thank you for celebrating with us, for the last day we are taking an additional 10% off! link to sales page
If at any time during this email sequence a lead make a purchase they will no longer be in this sequence. They will get one follow up email encouraging them to share this special offer with a friend, and if their friend purchases the customer gets 10% of their next purchase / refill.
My Questions / Concerns:
Is it too many emails in one week? In the four day cash machine that is how Frank Kern lays it out, but without the warm-up email the week before. I added that in there because I am treating it like a cold list (most people on it have not heard of this product). Do you think this approach would be effective? Or am I way off here (let me know if I am).
Thank you so much for your time / advice.
In a nut-shell:
95% of what my company sells is self-help audio / video courses. We also sell a supplement that is oriented to our niche. The Supplement was heavily marketed about 5 years ago when we launched it, and since then we have not done anything with it. We have a small base of customers who continue to buy it each month. We have a email of about 100k, so I wanted to start marketing this supplement product to the email list.
My Potential Strategy (derived somewhat from 4 day cash machine), will be running a sale with the focus as a 5 Year Anniversary sale for the product:
Potential Email Plan:
1) Send pre-sale email (Thursday) promising something amazing coming to their inbox on Monday, introduce the anniversary sale.
2) Send event has started email (monday) talking about this amazing deal (50% off our product), link to sales page
3) Send second event email (tuesday), how people are using this product, remeinder of the sale, link to sales page
4) Send third event email (wednesday), tomorrow is the last day, we really want to make sure you do not miss this great opportunity, link to sales page
5) Send event is closing email (thursday), sadly tonight at midnight the doors our closing on our sale, thank you for celebrating with us, for the last day we are taking an additional 10% off! link to sales page
If at any time during this email sequence a lead make a purchase they will no longer be in this sequence. They will get one follow up email encouraging them to share this special offer with a friend, and if their friend purchases the customer gets 10% of their next purchase / refill.
My Questions / Concerns:
Is it too many emails in one week? In the four day cash machine that is how Frank Kern lays it out, but without the warm-up email the week before. I added that in there because I am treating it like a cold list (most people on it have not heard of this product). Do you think this approach would be effective? Or am I way off here (let me know if I am).
Thank you so much for your time / advice.
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