Those underlined words as ads suck

by 12 comments
These seem to be popping up on a lot of websites.

Links to ads - where if you hover over the word with your pointer - the ad is shown.

This has to be one of the worst things to do to your content. You can't even read an article without having a stupid ad in the paragraph.

I think Adbrite is one of them.

Taking things to far?
#internet marketing #ads #underlined #words

  • Profile picture of the author Frank Bruno
    Originally Posted by Easy Cash View Post

    These seem to be popping up on a lot of websites.

    Links to ads - where if you hover over the word with your pointer - the ad is shown.

    This has to be one of the worst things to do to your content. You can't even read an article without having a stupid ad in the paragraph.

    I think Adbrite is one of them.

    Taking things to far?
    Yes I agree, those have been around quite a while and totally annoy me.

    In fact when I come to a page that has that kind of stuff on it, I back out quicker than a snail comes across salt.

    Frank Bruno
  • Profile picture of the author mario_a
    Those are Kontera ads, right ?

    Regards,
    Mario
  • Profile picture of the author Colin Evans
    If they're earning enough money who cares what people think of them...

    You'd have to do a fair bit of testing to see whether they make more money then the money you lose (if any) because visitors get annoyed with the ads and leave...
  • Profile picture of the author GarrieWilson
    Just don't hover over them...

    I know, simple solution.
  • Profile picture of the author jjpmarketing
    Kontera has the best version of these, I believe. As far as being annoying. They are annoying when you put 20 links in a 200 word article. 1 or 2 links is sufficient for 1 article. The ones that are annoying are the ones that have practically the whole damn article as an underlined kontera ad.
  • Profile picture of the author crystalq
    If they make you money why not have them?
  • Profile picture of the author jjpmarketing
    I can understand the OP's point of view... It really isn't about making money... sometimes you ruin the user experience with bad layouts and overwhelming advertisements. You might make a $1 or two with those ads, but what about the $37 ebook sale you lost, because your site left the user with a "that site sucked" feeling because it had too many ads. In addition it may turn a customer off to your site, that may have ended up being a repeat buyer customer.
  • Profile picture of the author Neil Morgan
    Ha! I wrote a whole system and site for doing this for ClickBank products to give content site owners a new way to earn ClickBank commissions.

    I'm not sure what to do with it now LOL!

    Cheers,

    Neil
  • Profile picture of the author Easy Cash
    Originally Posted by Neil Morgan View Post

    Ha! I wrote a whole system and site for doing this for ClickBank products to give content site owners a new way to earn ClickBank commissions.

    I'm not sure what to do with it now LOL!

    Cheers,

    Neil
    Whoops ! - Sorry Neil,

    I just find them annoying.

    Not sure what the click through rates are like?

    Does anyone have any experience with this?

    Good Bad?
  • Profile picture of the author JayXtreme
    It's amazing how many people guide along their reading with their mouse icon cursor thingy..

    On one of my site's back along I had this sofware installed and literally 3 or 4 in every ten visitors follows every word with their cursor... that way the ads really show up aot and get noticed tons of times in a day if you have good traffic...

    The CTR was immense on that site too.. personally they annoy the hell out of me, but I can read without the cursor guiding me so it's all good

    Jay
  • Profile picture of the author Angela V. Edwards
    Originally Posted by Frank Bruno View Post

    Yes I agree, those have been around quite a while and totally annoy me.

    In fact when I come to a page that has that kind of stuff on it, I back out quicker than a snail comes across salt.

    Frank Bruno
    Here in these parts we know about slugs and salt.
  • Profile picture of the author Jelasco
    You can make the same comments about many things, like popups, that work from a revenue generating point of view.

    As was said, why drag your mouse over them in the first place unless you were going to click there?

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