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Email Your List 1 Time Per Week?

by coreytucker
11 replies
I was wondering, if you only send out an email to your list once per week will this hurt you? I have been seinding one out every 4 days but im getting ready to offer my list my first product and its taking a little longer than expected.

Im going to launch it tommorrow but today will be 5 days since my list got my last email. So far my open rate ranges from 72% To 89%. But im wondering if waiting so long to send the email will let my list "forget" about me.
#email #list #time #week
  • Profile picture of the author Marty S
    People forget about you 1 hour after signing up. No worries there, the object is to not encourage them to unsubscribe.

    In my lists after the "initial" series is over (I spread these out between 2 and 4 days), I only send broadcasts afterwards which may be once per month, if that.

    I have found when I subscribe to others and open email to find 3 unread messages from one website I signed up at, I tend not to read any - preferring to clear my box of clutter.

    It really all boils down to how badly they WANT your email - If they NEED it, you can send everyday - but everyone has their breaking point.

    Indeed, with different markets and launch dates, things have to change, but I would caution on the side of a patient distribution - building anticipation. There isn't a day that goes by where I do not get an email asking "Marty when is my next video coming" or "How do I get the rest?" In my mind, that is what you want.
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  • Profile picture of the author JazzOscar
    Originally Posted by coreytucker View Post

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    But im wondering if waiting so long to send the email will let my list "forget" about me.
    I think it's the other way around.

    The marketers whose emails I intentionally "forget" to read are the ones that send me daily emails promoting all and nothing at all. I'm sorry to say there are quite a few very well known marketers among those. I may take a quick look at some of the emails if I have some spare time. Most of the time though they go directly into my Outlook subfolders for those marketers. Many of those subfolders contain hundreds of unread emails.

    The marketers that get their emails read by me are the ones that respect my time and intelligence by sending me a more modest quantity of emails with a less modest quality of content. Those are the ones I consistently buy from.

    Never start beleiving that you're the center of the universe to your subscribers. You're not.

    Don't come through to your subscribers as just another extremely annoying marketer.
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    • Profile picture of the author jempub
      If I only mailed my lists one time per week, I would
      be OUT of business!

      Simple as that.

      Talk soon,
      Gary
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  • Profile picture of the author CurtisN
    If someone whose list I was on sent me 10 emails a day which were packed with value, I'd email them back and ask for more.

    Alternatively, if I got one crap email a week from somebody, I'd unsubscribe right away.

    It all depends on what you put in your emails, not how often you send them.
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    • Profile picture of the author JazzOscar
      Originally Posted by jempub View Post

      If I only mailed my lists one time per week, I would
      be OUT of business!

      Simple as that.

      Talk soon,
      Gary
      I can't be your typical customer then. One time per week would have been fine with me.

      Originally Posted by CurtisN View Post

      If someone whose list I was on sent me 10 emails a day which were packed with value, I'd email them back and ask for more.

      Alternatively, if I got one crap email a week from somebody, I'd unsubscribe right away.

      It all depends on what you put in your emails, not how often you send them.
      I agree. Would perhaps send the 10 emails marketer an email though, giving him some hints about organizing things a little better.
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      • Profile picture of the author dwt
        Yesterday I unsubcribed to two well known marketers because some days I was receiving 2 emails A DAY! Very annoying.
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  • Profile picture of the author dsmpublishing
    One marketer that name is often mentioned on here i have just unsubscribed from today. He sends me a daily email saying you cant miss this with a link and thats it not thanks no nothing.

    In two months ive never received any ezine with good information at all

    As a ezine sender i send out two a week plus 3 after sign up. But everything that i send them is of quality i.e. marketing ideas in a pdf file once a week as i like to make an effort. I then send them an offer at the other part of the week that they cant find elsewhere.

    At the end of the day i get excellent sign up rates from my optin pages and very, very few unsubscribes.

    Remember if you look after your list it will look after you!
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  • Profile picture of the author mmpieri
    I would not respond to marketers sending email to me on a daily basis.
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  • Profile picture of the author AndyCamden
    Thats a very high open rate. Great job. I email my list every other day, and sometimes daily. All the information I give them they find value in. As long as you do that imo, you will be alright. The people that unsubscribe to your list are the people you don't want anyways.
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    • Profile picture of the author jmidas
      Funny, I was about to start a similar thread today to discuss how much is enough and how much is too much.

      I am of the opinion that communicating with your list weekly is enough IF you give something of value. Any more than weekly - UNLESS - you are really giving value is too much. At some point, your readers just turn you off.

      Case in point: there is a warrior here who offered something for free related to PLR. I was interested in the offer, so I opted in. Now, I am getting SEVERAL emails a DAY from this guy and I have just stopped paying attention. Every email is another wonderful, limited time offer that i just can't pass up... So, due to the frequency of his emails, i have compeltely tuned him out. And, won't buy whatever it was that I initially wanted. Now, I see the inbox notice with his name, and I hit delete without looking at what it says. Crap - no kidding - just got another one telling me there are only a few hours left for me to get in on this great deal. I think this is at least the 5th today. Maybe more, I'm losing track. Of course, this great deal is better than the one 4 hours ago and is certainly better than the six offers I will get tomorrow, so I better grab it...

      Anyway, I'll get around to unsubscribing from him soon.

      So, my point to all this is that yes, you need to communicate constantly with your list. But, there is such a thing as over-doing it. And, where that limit is, is entirely up to how much value you are giving. Just emailing for the reason that it has been "x" days since the last is not a good enough reason.

      A weekly email that has something of value is more than enough for your customers to remember you when it comes launch time. Even less than weekly if you really deliver. But no amounts of emails will make your launch successful if you only send crap (like my example above, which is real).
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  • Profile picture of the author Eric Land
    I had a very strange discovery with my list yesterday.

    I have a list just under 400 people

    In the past two weeks i have been getting from 75-100 click through's on my emails and over the last two weeks they were all paid products.

    Then yesterday i sent them a free product and only 48 click through's so this could be a good thing in the sense that people are looking to buy.

    Or could have just been a fluke

    But I would say 3 times a week to email your list is a fair amount
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