Does A $1 WSO Mean It's Junk?

[DH Harris]

Over the past few weeks I have been looking at several WSO's and noticed some of them selling for $1.

Now I know $1 products are a good way to build a list but do people see them as pure junk and pass on the offer even though it could be a wealth of information?

[Eric Lorence]

There are plenty for a dollar, and even free.

Usually just to build a list.

Maybe the dollar is just to offset the cost of the WSO and other expenses?

[Chris Kent]

95% of WSOs are junk. The price is no indicator of quality. And neither are personal testimonials in the thread either - every WSO has a riot of love-in style replies such as:

"XXX, I just love your WSO, wow you are really over-delivering" etc.

I only buy WSOs that others have personally recommended to me.

But if you're worried, only buy WSOs that have a guarantee and then don't be afraid to exercise your right to request a refund if you are disatisfied. Many people are "afraid" to request a refund.

[Eric Land]

I don't think that it means its junk I just think that it means its a wso. If there giving it away the the public for 7 dollars then they might give it to the warrior forum for $1 as a special offer

[Jonathan 2.0]

If there's a good "reason why" for pricing the product for $1 I'd probably consider purchasing if I were interested. Ramdomly pricing them for $1 would make me wonder though and sometimes I do equate price with quality.

[TimCastleman]

They are building a list of paying customers. A list of customers who are interested in that topic and pay for the info is worth a lot more than a tire kickers list.

That is why they do it. It is a smart strategy and don't be surprised when they upsell you to a higher priced course.

[Jonathan 2.0]

Originally Posted by TimCastleman

They are building a list of paying customers. A list of customers who are interested in that topic and pay for the info is worth a lot more than a tire kickers list.

That is why they do it. It is a smart strategy and don't be surprised when they upsell you to a higher priced course.

Some food for thought: Do you think the product is going to be low value? Unless I know them I probably wouldn't bother purchasing unless they good at selling me on the "reason why" they offering a product for $1. If it were something like $10 I'd probably consider purchasing.

[DH Harris]

This is an interesting debate. It seems like the urge to buy is completely based on how good the sales letter is and whether the product can teach you something new.

[pavondunbar]

No I personally don't think $1 WSO's are junk.

I've bought a few $1 WSO's and they turned out to be excellent...

So excellent that the creators of these $1 WSO's could charge higher.

That's my opinion...

Pavon

[Jonathan 2.0]

Originally Posted by TMG Enterprises

Does a $2000 price tag on a WSO make it better quality?

Price doesn't alway equate value.

Tina G

We're talking about perceived value here. From the price alone a $1 product has a low perceived value. So to answer your question increasing the price would increase the perceived value of the product.

[TimCastleman]

Don't charge a buck then, people part with $7 here with no problem, hell go up to $10 and see what happens.

Tim

[Eric Lorence]

If your talking about information you need... and don't have.

It's worth the dollar, and more in many cases.

95% of WSOs are junk.

As far as 90% of WSO's being "junk", how would you even know?

Have you bought all of them to make this determination?

One's opinion is normally based on their own level of skill and knowledge.

If the product doesn't provide anything "new" to the buyer, is it still junk?

Your the "product creator", if you fail to provide any new information to a few customers, and they call your product "junk" because of it...

Does that still make it worthless?

Food for thought...

[Jonathan 2.0]

Originally Posted by TimCastleman

Don't charge a buck then, people part with $7 here with no problem, hell go up to $10 and see what happens.

Tim

Yeah I think that's something worth testing.

More than likely that would more accurately represent the value of the actual product. Personally I don't have any use for information that's worth $1. Perhaps they get more people ordering at that price. For me though I wouldn't bother unless it's a good (and honest) sales letter and/or I know of them from the forum.

[roosevelt]

It depends on who's selling the product as well. For example, if I know someone who's been pretty active, and we share similar interest in the forum, I wouldn't hesitate to buy whatever it is for a dollar.

But if it's from a random guy, i would just press CTRL + W .

[DH Harris]

It seems like Warriors don't have a problem parting with $1, $7 or $10 dollars.

[Eric Lorence]

Originally Posted by DH Harris

It seems like Warriors don't have a problem parting with $1, $7 or $10 dollars.

Your right, it's nothing to spend a few dollars to save time and enhance your business.

Even one resource or simple strategy to accomplish this will be worth the few dollars.

[DH Harris]

I agree with you Eric. I purchased a piece of information last month for $10 bucks and it helped me increase my online profits by $200.

[sylviad]

Most likely, you will find that the $1 WSO is either old information or if it's PLR, it's already so widespread that you can't use it unless you do major work to it. Even if you plan to just put it into your auto responder, you still run a risk if your subscribers are on other similar lists getting the same messages from someone else. Your credibility diminishes slightly when you do not provide them with valuable content.

The only other reason for a $1 WSO would be to build a list and/or hope to upsell you something of higher value when you go to buy. The same goes for free WSOs. There are some up now that contain 1000+ articles.

You have to ask yourself whether they are spun articles or originals - PLR that's just been rewritten - or original articles. That should give you some idea of what you're buying.

Obviously, original uncirculated articles will be more useful to you than regurgitated ones that require extensive rewriting. You might just as well go ahead and write your own articles in that case.

Sylvia

[JJOrana]

No. Specially in IM niche, people tend to over deliver.

[JOHN_RODRIGUEZ]

I have purchased several $1 WSOs that offered pretty good value (a few by the Rhodes Brothers jump to mind). They were building a list of buyers..... and I have purchased several more of their products since I've been on their list.

[p2y]

You'd be surprised how many high quality free/$1 WSO's there are. Usually they are used as "teaser" information to promote an upsell but they still have valuable information.

[markwinder]

Cool points here!

Coming from an offline world in sales, I'm keenly aware that price is a hot - yet delicate - topic.

It's interesting to hear how most people think that perceived value is eroded with a low-to-no-cost offer. And when we're talking pricing - perception is 100% everything. The post-purchase value isn't anywhere near as important as the pre-purchase perception.

That said - if the post-purchase value is WAY off, then refunds are more than probably eminent.

When I see these low-cost offers, I tend to look at it from the pragmatic view of the person offering it. At $1, the cost is negligible enough that a lot of people will try it out. It's a good lead gen. Also, if the product underperforms, its highly unlikely that anyone's going to request a return - after all, "it's only a dollar".

As you increase the price, so too do the expectations increase. The customer expects a return on a $200 product that they don't necessarily expect on a $1 product. But - by the same token - the person buying the more expensive product is more likely to actually consume it (read it, use it, whatever...). Think about it: if you spend $2000 on an online course - are you going to use it? or are you going to just let it collect dust? I can guarantee you'll use it. However, that EXACT same course - when offered for a dollar - will most likely go unused at the lower price.

So in the psychology of pricing we need to ask ourselves - what are we trying to accomplish? Are we simply buying a list of people who *may* at some point be interested in what else we have to offer? OR are we honestly trying to build a "fan-base" of active customers who actively USE our products and want more of them?

So back to the original question - is the $1 WSO junk? Maybe... most people will never know because they'll buy it and not USE it. From the side of the purchaser - you really don't have anything to lose at this price-point. From the side of the seller - you really need to be examining your strategy and ask yourself what you really want out of this purchase.

OK - so that's enough from me on that topic for now (I could go on - but I wont! :-) )

Hope that helped!

- Mark.

[TimCastleman]

Here is how I look at it - if I charge $7 that means I only need one customer for every 7 that you have to get at a buck. Plus more people are use to to paying $7 so you aren't getting out of their comfort zone.

Finally if you're unsure what to do split the difference. Seriously, I waste $5 every couple of days if there is a report that is selling for $5 I think you'd have an easy time selling it for $5 as you would $1.

[DH Harris]

Tim I like your approach. I does make sense to charge $7 rather than $1. Plus people see value at the $7 price point.

[Mark Kaye]

The best WSO I ever purchased was for $47. I had no problem parting with the money because the sales letter convinced me that this was the EXACT product I needed at the time and that the information I would receive from purchasing the product would be FAR more valuable then the $47.

That product has paid for itself 20X over!

Read the copy first...if it's a product you need then price won't even matter...

[Trieu]

some maybe junk, but not all I believe. The purpose of selling so cheap is to build a list for future wsos or products. If marketers assume you'll like the $1 wso, then they believe you will like it enough to buy the next product. $1 reports tend to be better than the free optin ones

[freudianslip27]

I wouldn't discount a WSO just cause its a dollar. Look at all the membership sites that run those "try this for a dollar" specials. It is significant because it not only builds you a list, but it shows you people that are willing to pull their credit card out, even if its just for a buck.

Matt

[jhongren]

Normally for me, I scan WSO based on the names of the Warriors.

I go for credibility, people who know what they are selling and
teaching.

So it may not matter if it is $1 or $7...the value of the info must be there.

As for $1 strategy, it could be:
1. to bring in targeted customers who are willing to pay.
2. to test conversion of sales page

And high price point may give higher perceived value
but the product must be able to be of that value
(if not refund will be high and in the process, credibility
is lost - so you may end up paying a higher price)

My 2 cents,
John