Does A $1 WSO Mean It's Junk?

There are plenty for a dollar, and even free.

Usually just to build a list.

Maybe the dollar is just to offset the cost of the WSO and other expenses?

I don't think that it means its junk I just think that it means its a wso. If there giving it away the the public for 7 dollars then they might give it to the warrior forum for $1 as a special offer

If there's a good "reason why" for pricing the product for $1 I'd probably consider purchasing if I were interested. Ramdomly pricing them for $1 would make me wonder though and sometimes I do equate price with quality.

This is an interesting debate. It seems like the urge to buy is completely based on how good the sales letter is and whether the product can teach you something new.

It depends on who's selling the product as well. For example, if I know someone who's been pretty active, and we share similar interest in the forum, I wouldn't hesitate to buy whatever it is for a dollar.

But if it's from a random guy, i would just press CTRL + W .

It seems like Warriors don't have a problem parting with $1, $7 or $10 dollars.

I agree with you Eric. I purchased a piece of information last month for $10 bucks and it helped me increase my online profits by $200.

No. Specially in IM niche, people tend to over deliver.

I have purchased several $1 WSOs that offered pretty good value (a few by the Rhodes Brothers jump to mind). They were building a list of buyers..... and I have purchased several more of their products since I've been on their list.

You'd be surprised how many high quality free/$1 WSO's there are. Usually they are used as "teaser" information to promote an upsell but they still have valuable information.

Cool points here!

Coming from an offline world in sales, I'm keenly aware that price is a hot - yet delicate - topic.

It's interesting to hear how most people think that perceived value is eroded with a low-to-no-cost offer. And when we're talking pricing - perception is 100% everything. The post-purchase value isn't anywhere near as important as the pre-purchase perception.

That said - if the post-purchase value is WAY off, then refunds are more than probably eminent.

When I see these low-cost offers, I tend to look at it from the pragmatic view of the person offering it. At $1, the cost is negligible enough that a lot of people will try it out. It's a good lead gen. Also, if the product underperforms, its highly unlikely that anyone's going to request a return - after all, "it's only a dollar".

As you increase the price, so too do the expectations increase. The customer expects a return on a $200 product that they don't necessarily expect on a $1 product. But - by the same token - the person buying the more expensive product is more likely to actually consume it (read it, use it, whatever...). Think about it: if you spend $2000 on an online course - are you going to use it? or are you going to just let it collect dust? I can guarantee you'll use it. However, that EXACT same course - when offered for a dollar - will most likely go unused at the lower price.

So in the psychology of pricing we need to ask ourselves - what are we trying to accomplish? Are we simply buying a list of people who *may* at some point be interested in what else we have to offer? OR are we honestly trying to build a "fan-base" of active customers who actively USE our products and want more of them?

So back to the original question - is the $1 WSO junk? Maybe... most people will never know because they'll buy it and not USE it. From the side of the purchaser - you really don't have anything to lose at this price-point. From the side of the seller - you really need to be examining your strategy and ask yourself what you really want out of this purchase.

OK - so that's enough from me on that topic for now (I could go on - but I wont! :-) )

Hope that helped!

- Mark.

Tim I like your approach. I does make sense to charge $7 rather than $1. Plus people see value at the $7 price point.

The best WSO I ever purchased was for $47. I had no problem parting with the money because the sales letter convinced me that this was the EXACT product I needed at the time and that the information I would receive from purchasing the product would be FAR more valuable then the $47.

That product has paid for itself 20X over!

Read the copy first...if it's a product you need then price won't even matter...

some maybe junk, but not all I believe. The purpose of selling so cheap is to build a list for future wsos or products. If marketers assume you'll like the $1 wso, then they believe you will like it enough to buy the next product. $1 reports tend to be better than the free optin ones

I wouldn't discount a WSO just cause its a dollar. Look at all the membership sites that run those "try this for a dollar" specials. It is significant because it not only builds you a list, but it shows you people that are willing to pull their credit card out, even if its just for a buck.

Matt

Normally for me, I scan WSO based on the names of the Warriors.

I go for credibility, people who know what they are selling and
teaching.

So it may not matter if it is $1 or $7...the value of the info must be there.

As for $1 strategy, it could be:
1. to bring in targeted customers who are willing to pay.
2. to test conversion of sales page

And high price point may give higher perceived value
but the product must be able to be of that value
(if not refund will be high and in the process, credibility
is lost - so you may end up paying a higher price)

My 2 cents,
John