How Much Money Is TOO MUCH Money For an Information Product?

by tpw
57 replies
I was inspired to post this question after seeing the following comment in a popular WSO currently available for sale:


Originally Posted by webmarket View Post

I notice that several people have commented that at $27 the price of this WSO is 'rather steep'.

The Warrior Special Offers Forum has lost much of its true value in recent months and has unfortunately spawned an audience that now wants a 127 page PDF, a set of 10 videos and 5 weeks of live training all for less that $10! So, when someone comes along with a relatively short PDF, no videos, no ongoing training and wants to charge you $27 this has got to be overpriced.

Well, I have to tell you now that I have bought more WSOs than I care to remember and have paid anywhere from about $5 to well over $100. In some cases these WSOs were worth what I had paid for them but, in many cases, I wasted my money. The funny thing is that this determination had nothing to do with the price of the WSO and everything to do with the value contained within the WSO. I have paid $7 for a huge PDF and video course which was pure garbage and I have paid $67 for a 5 page report which was worth it's weight in gold.

The problem is that people are making these comments before they have even read the report. Indeed, in every case, these comments have been reversed once the report has been read.

...

At $27 the price of this WSO is NOT 'rather steep' - it is a steal


I don't know his real name, but webmarket said today the very thing I have been thinking for some time.

Having read the above post, I thought that it might be a good idea to bring this discussion up for the forum members to discuss with one another...

So, what do you think?

How Much Money Is TOO MUCH Money For an Information Product?
#cost #information #prices #product #quality
  • Profile picture of the author lotsofsnow
    I bought that particular WSO and it was worth every Penny of the $27.

    And I have recommended it to my subscribers and many of them bought it too.

    The total sales are above 1,000.

    So, to answer your question: Obviously $27 is a very good price point for an information product.

    There are some prerequisites though:

    1. It has to be unique
    2. It has to be believable.

    The Kindle X WSO is unique and with the income proof video very believable.
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    • Profile picture of the author tpw
      Originally Posted by hpgoodboy View Post

      I bought that particular WSO and it was worth every penny of the $27

      I did too, and I agree. It was worth far more than what I paid for it.

      But I think it is more interesting to discuss this as a general principle, rather than a specific product.
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  • Profile picture of the author braincandy7
    It all depends on the quality of the product which unfortunately you can never tell until you have paid up already. Sales pages are just that of course "SALES pages" designed to add some hype and glamour to entice you.

    If a product really does teach you something that can lead to you making money then paying $30-100 is well worth it.

    If it teaches you something new which you can go and implement yourself then great.

    If it does as many info products do and talks in a very vague and abstract way about some theory or other and gives no specifics with which the user can take action then it's rubbish. So man promise the earth and deliver old defunct info.
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  • Profile picture of the author tpw
    Originally Posted by hpgoodboy View Post

    The total sales are above 1,000.

    So, to answer your question: Obviously $27 is a very good price point for an information product.

    But how many of the buyers know that it has sold over 1000 copies?

    I think it would be fair to say that most folks don't, with the exception of those of us who spend a lot of time on the available affiliate offers page.
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    • Profile picture of the author lotsofsnow
      Originally Posted by tpw View Post

      But how many of the buyers know that it has sold over 1000 copies?

      I think it would be fair to say that most folks don't, with the exception of those of us who spend a lot of time on the available affiliate offers page.
      It's not that they know it. That is only to show that people are willing to pay more for a quality product.

      Many WSOs scream that they are of no real value so people are only willing to hand over pocket change.

      If it is obvious that the information is good and valuable you can ask for $27.
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      • Profile picture of the author tpw
        Originally Posted by hpgoodboy View Post

        It's not that they know it. That is only to show that people are willing to pay more for a quality product.

        Many WSOs scream that they are of no real value so people are only willing to hand over pocket change.

        If it is obvious that the information is good and valuable you can ask for $27.

        You and I are on the same page now.

        For the record, I do have information products out there that sell for more than $27. They still see sales at those higher prices, and even sometimes to warriors.

        But the sales frequency on those products are slower than the sales frequency on my $7 products.
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  • Profile picture of the author Shaun OReilly
    Originally Posted by tpw View Post

    How Much Money Is TOO MUCH Money For an Information Product?
    Rather than looking at the COST, I prefer to look at
    the VALUE it potentially offers me.

    If the product offers me more in VALUE than it COSTS,
    then frankly, the price doesn't matter.

    Too many people focus on price instead of value and
    experience limited returns as a result.

    Dedicated to mutual success,

    Shaun
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    • Profile picture of the author theemperor
      To add to Shaun's point:

      The true COST of the WSO is the price + your time.

      For arguments sake, say an average WSO requires 20 hours of time to read and implement. And you rate yourself worth $20 per hour. Then the WSO is costing you $400 of time plus the $7 or $27 or whatever for access.

      So now decide how much is too much - $407 or $427?

      The difference in the price for access to the WSO is almost meaningless, but the ability of the content to convert your time and effort into profits is key.
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      • Profile picture of the author lotsofsnow
        Originally Posted by theemperor View Post

        The true COST of the WSO is the price + your time.
        That is a very good point!
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      • Profile picture of the author cashcow
        Originally Posted by theemperor View Post

        The true COST of the WSO is the price + your time.
        Yes, exactly. Plus any money you might have to spend to implement it.

        For me, I don't really think in terms of the actual price of the WSO - I think about whether what I might learn in the WSO will make me more than what I have to pay to learn it (or save me time that exceeds that money amount).

        So whether a WSO is $7, $27 or $127 is not really an issue for me, it just depends on if I can get a good return on that investment.

        I think a lot of people buying WSO's either have a mindset that whatever is in the WSO is not going to work or they already know they aren't going to implement it, therefore anything more than $7 is "too much" money.

        Lee
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  • Profile picture of the author MP80
    Great question Bill...

    I have been thinking about this since I saw your comment on a current Kindle WSO. The person you replied to had said the WSO was out of their price range, and you replied that it was worth every cent (I'm paraphrasing here of course )

    I agree with both of you.. No doubt it is worth every cent, but not to me, because I am not actually going to use it. Sometimes I am just looking for 'info-tainment' and, in that case, $27 bucks is too much.

    So, to answer your question:

    If it is...

    A Free WSO: I don't bother with it.

    $0-$9.99: Impulse buy, meaning I will buy it out of curiosity, regardless of whether I am going to use it or not. A dimesale is effective (on me) in this range.

    $10.00 - $17: I will bookmark it, and sleep on it. The dimesale has lost any power over me here, and 80% of the time when I come back I won't buy it. If the Kindle WSO that I mentioned above was in this price range, then I would have picked it up.

    $17-$27: I will only buy it if I need it for my business, it will save me a lot of time and effort, or I already know and like the person who is selling it.

    Over $27: No thanks, I'm out.. Too much for this marketplace.

    Of course this only applies to the WSO section, and of course there are occasional exceptions to the above. Personal coaching, for instance, is obviously worth a lot more (Well, sometimes anyway :p)

    On top of this, 90% of the time I will not purchase anything that has videos and/or webinars. Sam is one marketer who looks to have some awesome WSO's, but I do not purchase any because they seem to be mostly video.

    I do get pretty peeved off when I purchase a WSO that has a pdf version, but I have to download a 300mb file to read it.. Lol! :rolleyes:
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  • Profile picture of the author Gerald Arno
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    Basically, the amount of money you should pay for any product is dependent on how much money it can make you in the long term. The ROI is the most important factor in determining the value of any product.

    If the implemented ideas of a $27 information product bring you $10,000 in the long term, then you should easily estimate the value at about $1,000.

    Most people don't think about ROI; they think about their budget.
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    • Profile picture of the author fin
      I don't think it matters what the price of an information product is.

      If you sell 100 copies at $30 you make $3,000. You might sell 2000 copies at $5 and make $10,000.

      All about testing prices.

      Forget the ego and how much you "think" it's worth.
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  • Profile picture of the author Paul Hancox
    Marketing Sherpa products cost HUNDREDS OF DOLLARS... and they are often PDF documents.

    It's about the VALUE of the CONTENT.

    I should add, it's also about how much the AUDIENCE values that content. In other words, perception.

    They sell to businesses, and those businesses understand the value of the information in those products.

    Plus, they often have the budget.

    Often, especially in the WSO section, when a person says the product is "too much", what they're really saying is, "I perceive that I can't afford this."

    (Probably because they're too busy paying back a "mortgage"... something else they couldn't "afford" but for which they found the money, because they wanted it enough.)

    If you're selling to broke newbies... and a lot (but not all) of the WSO audience are broke newbies... then budget does play a significant factor.
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    • Profile picture of the author Joe Mobley
      B, E, 'utiful!!

      Originally Posted by Paul Hancox View Post


      (Probably because they're too busy paying back a "mortgage"... something else they couldn't "afford" but for which they found the money, because they wanted it enough.)

      If you're selling to broke newbies... and a lot (but not all) of the WSO audience are broke newbies... then budget does play a significant factor.
      I market a real estate investor list to the Dallas and Fort Worth markets. The price for my list is $39.95 per month. The list come out weekly.

      One of my first clients bought an investment property from the list within 6 weeks of subscribing. After all was said and done, he cleared just over $10,000 profit.

      What do you think is the biggest complaint I get about my list?
      $39.95 a month? That's way to much!

      And who do you think I get ALL of those complaints from?
      Originally Posted by Paul Hancox View Post

      broke newbies
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  • Profile picture of the author johan_malmo
    I'd say it depends... you don't want to spend too much time in making a product and then sell it for scraps. You should take pride in your work man!

    But then again... a lower price will get you more sales... most of the times.
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  • Profile picture of the author woodsy1
    You spawn this mindset, when you flood the market with overpriced junk.

    Make 47 million dollars with 7 click of a mouse in 3.5 minutes, 27 dollars please.

    JOKE
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  • Profile picture of the author Des Lau
    ^bearing in mind the vendor also has the intention of building their list so this also has an influence on their price setting. I guess the dimesale has worked wonders for this aspect.
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  • Profile picture of the author loi77
    If a $27 product can help me make $1,000 a month, I will happily pay 10 times that amount and still think it is a steal........

    I agree with the others, it's about ROI!
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    • Profile picture of the author Archie82
      Originally Posted by loi77 View Post

      If a $27 product can help me make $1,000 a month, I will happily pay 10 times that amount and still think it is a steal........

      I agree with the others, it's about ROI!
      Out of curiosity, how do you know for certain a $27 product will help you make $1,000. Is it possible to determine ROI before testing the product out or do you just rely on your gut feelings, warrior reviews or income claims made on the sales page?

      Archie
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  • Profile picture of the author Fraggler
    Originally Posted by tpw View Post

    How Much Money Is TOO MUCH Money For an Information Product?
    It would have to be at least $3.
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  • Profile picture of the author johan_malmo
    Can someone also explain what's the deal with everything costing $7, $17, $27 etc..?
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    • Profile picture of the author Frank Donovan
      Bill,

      Information products is a grand description. My local Library is full of high quality information products that cost nothing to consume.

      But in the world of Internet Marketing and specifically in the WSO section, it seems the overwhelming demand is for biz ops. Loopholes, shortcuts and "secrets" that will enable the buyer to make money without the need for too much study or effort.

      In that context, it matters little how many pages there are in the PDF or how long the videos run for. The questions potential buyers ask themselves is whether they can make any money from this WSO and whether this particular method is within their current (or easily attainable) skill set.

      Those who baulk at the cost price are basically saying they don't have the confidence that they can make more from the WSO than they'd have to pay for it. And they could be right, regardless of the quality of the information.

      People running online businesses are generally willing to spend top dollar on tools or software that can be shown to improve profits, automate routine tasks or reduce overheads. If you want to charge more, that's your market.


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    • Profile picture of the author loi77
      Originally Posted by johan_malmo View Post

      Can someone also explain what's the deal with everything costing $7, $17, $27 etc..?
      IMers have done the test and numbers ending with 7 convert better.
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      • Profile picture of the author Troy_Phillips
        Originally Posted by illinimatt81 View Post

        I've never bought or considered a WSO and never will. I am smart enough to figure things out myself. I also do not run my businesses in the MMO niche so no appeal to me anyway.
        I myself have bought a total of 3 products and a few plug ins in the time I have been here.

        The first wso was from Rob Howard (he was ccmusicman I think at that time). I still use the basic principles he taught in every piece of content I write.

        The other two were from Jeremy and Don (zerofill) when they were partners. One was about high click adsense and it is still making me money on autopilot and the other was a traffic product I bought mostly for link routing and I made $5000 with it the first 24 hours.

        Now since you are not in the IM niche .. you probably could not have made use of the adsense report (or could you) but the traffic and the content wso is good in any niche being targeted on the internet.

        Plug ins are not necessarily niche specific. If it makes a task quicker ... it helps all IM.

        While I am not questioning how smart you are, you would be surprised at just how smart some of these people are.

        Mike Hill made a one sentence post on here a few months back that has changed my entire outlook on generating traffic to my offers .. one sentence.

        Those who think they can't learn from others are at the point of decline in their business.
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by Troy_Phillips View Post

          Mike Hill made a one sentence post on here a few months back that has changed my entire outlook on generating traffic to my offers .. one sentence.
          Funny how that can happen, isn't it?

          Sometimes one sentence can give you a "lightbulb moment".

          And - as even Dr Gregory House admits - "you can trust those".

          The first of those that "got me" was one from Roger (ExRat), actually. No surprise to see Mike Hill's name in this context, though. (I'll be scouring his posts, now!).
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          • Profile picture of the author Troy_Phillips
            Originally Posted by Alexa Smith View Post

            Funny how that can happen, isn't it?

            Sometimes one sentence can give you a "lightbulb moment".

            And - as even Dr Gregory House admits - "you can trust those".

            The first of those that "got me" was one from Roger (ExRat), actually. No surprise to see Mike Hill's name in this context, though. (I'll be scouring his posts, now!).
            Yeah .. Alexa Smith is also a good search term for light bulb moments.
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            • Profile picture of the author Joe Mobley
              Originally Posted by Troy_Phillips View Post

              Yeah .. Alexa Smith is also a good search term for light bulb moments.
              Yep! Gold here!

              As you visit the forum, you will find a handful of people that offer simple insights that can be worth as much as some WSOs. Alexa certainly fits into that category. There are several others. You will develop your own list-o-experts.

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        • Profile picture of the author Troy_Phillips
          Originally Posted by illinimatt81 View Post

          Totally agree. I do learn from others, and don't just take their strategies verbatim. I re-engineer and improve them for what I am doing.

          Still no need to pay for this.
          Actually .. when reverse engineering .. you will find most producers are not using the tactic they are teaching lol.

          Is it better to pay someone $7 for a plugin or spend days coding the same thing?
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      • Profile picture of the author Black Hat Cat
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        Originally Posted by illinimatt81 View Post

        I've never bought or considered a WSO and never will. I am smart enough to figure things out myself. I also do not run my businesses in the MMO niche so no appeal to me anyway.
        It's pretty obvious from this post that you aren't quite as smart as you think you are.

        As for people whining about $27 dollar info products, I guess they've never visited Clickbank. How many of their best sellers cost less than $27, especially in the internet marketing/make money niche?
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      • Profile picture of the author Rose Anderson
        Originally Posted by illinimatt81 View Post

        I've never bought or considered a WSO and never will. I am smart enough to figure things out myself. I also do not run my businesses in the MMO niche so no appeal to me anyway.
        I would agree with you...IF...I valued my time at $0.00. Why would I spend hours searching the internet for information when I could buy a $27 WSO and have the information given to me? Why wouldn't I want to learn from other's mistakes so I don't spend time and money making the same exact mistakes?

        I can use the time I save to make far more money than the cost of WSO.

        Since I've been a member here I've purchased many WSOs. They were all from warriors I trusted and the topics dealt with my business model (or a model I'm working to enter). I've never wasted my money (yet).

        However, I think one reason people feel that $27 (or $17) is too much money...is because they know they'll never do anything with the information. For them, $2.98 is too much. They should buy a coke and candy bar. Then they'd have something to snack on while they do nothing. (dang...now I'm craving chocolate.)

        Rose
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    • Profile picture of the author Alexa Smith
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      Originally Posted by johan_malmo View Post

      Can someone also explain what's the deal with everything costing $7, $17, $27 etc..?
      It's just like most things in internet marketing.

      Someone once allegedly split-tested it with the menu prices in a pizza restaurant in the 1960's, and unfortunately one of the people present was a "marketer"; ever since then everyone's copied it because "it must work, otherwise people wouldn't be doing it, would they?"

      After all "IMers have tested it"!

      Not many people know which IMers have tested it, and when, and in what niche of which market and for what sort of product with which kind of traffic. But hey ... it was somebody whose cousin's friend's cousin's friend's cousin's girlfriend was in "IM" of some kind, and she said that, and anyway none of that stuff matters a damn, does it? The point is that IMers "have tested it" and "it converts better".

      Meanwhile, over the last three years, I've seen some real testing done by my own clients and former clients and I've discovered that:-

      (i) For a short report, $10 converted significantly better than $7 (I thought $12 might have converted better still, but I couldn't persuade the client to test it);

      (ii) For an e-book $39 converted slightly better than $37;

      (iii) For a video and membership package, $22 converted a lot better than $17.

      In each case, when I say "converted better", I mean more sales, not just more money, though that was obviously true as well.

      But the established wisdom is for prices to end in a "7", and it must work, otherwise "people wouldn't be doing it, would they"?

      In other words, it's just like so many other things in internet marketing (did I already say that?): it's right out of the Urban Myth School of internet marketing.
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    • Profile picture of the author rprieto60
      Originally Posted by johan_malmo View Post

      Can someone also explain what's the deal with everything costing $7, $17, $27 etc..?
      I've read it over and over that prices ending with a 7 convert better. While there may be a very slight bump in conversions, in my own split testing I found this to be not entirely correct. The number 7 only converts better in Western nations and I believe that has to do with old superstitions about the number 7 being lucky. I've also done a lot of sales in Asian nations (China in particular) and I've found that pricing that ends with the number 8 converts slightly better. Remember, the number 8 is considered luck there.

      The difference in conversions is mostly due to sales copy. Better sales copy converts better no matter what the price. I've had products that were identical in every way and the sales page with a higher price converted better.
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  • Profile picture of the author gallus
    When you buy a house you are not paying for the cost, but the "market value" which is usually just a little bit more than somebody else is prepared to pay.
    I have bought $7 products that have made me $100's, and I have bought $100 products that have made me $7.
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  • Profile picture of the author Troy_Phillips
    I was pitched a $2500 product last night and if I didn't already have a 12 product list we are setting in funnels and getting ready to launch .. I would be $2500 lighter today. I have a ton of respect for the marketer who ran the webinar and am very confident the product would work exactly as promoted.

    Now adr231 is probably not getting $7 from me ... much less $2500. It is a lot about who it is and past performance.
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  • Profile picture of the author Joseph Robinson
    Banned
    Late to the party: but I haven't been able to stand on a soap box yet this morning so here we go.

    For me, the decision of what "too much" is comes strictly down to each individual product. There is no "market norm" or absolute ceiling. I know this is counter-intuitive to the economic model that now dominates the WSO section; but I am not talking about those. I'm not a buyer in the IM/MMO niche.

    You'd be surprised what people are willing to spend on something that they find valuable. Do you know how much the average family of 4 spent for a 1 week vacation to Walt Disney World the last few years? Well north of 10k. For a week at a theme park and to sleep in a hotel.

    Originally Posted by Troy_Phillips View Post

    Yeah .. Alexa Smith is also a good search term for light bulb moments.
    Probably in the light bulb niche, too. Easy to write about, repeat sales...

    One of her niches figured out, seven to go.
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  • Profile picture of the author SteveJohnson
    People's minds get clouded by exposure to the cheap pricing of the WSO forum.

    Out in the REAL world, things are a lot different...

    For instance, a subscription to the Mitchell repair manual for emissions systems is $109. Per month. And that's just for emissions systems. Access to their general repair manuals is double that. The hardbound Mitchell year- and model-specific repair manuals were over $100 each.

    The owner of the WF, Allen Says, wrote in a post or in one of his short reports - and I can't find it now, I just remember reading it - in the context of information product pricing that he had paid over $3,000 for a 2- or 3-page report from a marketing company.

    Information is a very valuable commodity, when sold to the right market.
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  • Profile picture of the author J Burgess
    If the information contained in the information product is 100% up-to-date and very good quality and the method(S) contained actually work, I would be willing to pay whatever it costs to be able to gain that information.
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  • Profile picture of the author rprieto60
    As far as how much is too much? In my opinion, there is no such thing as too much if the value of the information warrants the price. If there was an information product that was guaranteed to make you $10,000 for an hour's worth of work and it was going to cost you $1,000 would it be worth it? That's a 10-1 ROI, so I would say yes.
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  • Profile picture of the author jbsmith
    It definitely comes down to value.

    We have worked with ebook writers in the past who had completely positioned their infromation incorrectly and couldn't even sell them for $5 let alone $27 or more...this is mainly because they did not adhere to these basic principles...

    1. Focus on helping your prospect achieve a highly desired outcome...they don't want to be informed, trained or educated, they want to BE, HAVE OR EXPERIENCE a desired outcome - the sooner the better.

    2. Make it practical...your ebook should outline a set of steps, methods, techniques that they can instantly use to make progress toward their desired outcome. Again, the mistake so many people make is writing theory, tips or information that is NOT immediately practical for their reader.

    3. Do It For Them...take this one step further, if you can either provide templates, samples or actual tools or custom work that willl Do It For Them...it will work wonders. I remember interviewing Yanik Silver way back years ago, he talked about the success of Instant Sales Letters - a series of pre-done, proven sales letter samples - as being of incredibly high value because it not only teaches the user HOW TO write a sales letter, it actually gives them one to model - a template.

    4. A Uniqueness...while your "system" does not need to be 100% unique, it should have something different about it that makes it YOURS..an added step, different technique, additional templates or tools or something that helps it stand out from competitors.

    If you follow these principles you can easily justify premium prices for your information products - and why not...the top end of any infoproduct market is where you really want ot be because that's where the serious people are who will really use and give you word-of-mouth advertising for your products.

    Jeff
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    • Profile picture of the author JohnMcCabe
      Originally Posted by hpgoodboy View Post

      1. It has to be unique
      2. It has to be believable.
      Originally Posted by Shaun OReilly View Post

      If the product offers me more in VALUE than it COSTS,
      then frankly, the price doesn't matter.
      Originally Posted by theemperor View Post

      The true COST of the WSO is the price + your time.
      I think each of these has a piece of the puzzle.

      "Too much" is $1.00 more than what I find believable for what I perceive to the the cost/value ratio for a given product. Lots of factors go into this, and it varies with each product and producer.
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      • Profile picture of the author Pinterest
        Originally Posted by JohnMcCabe View Post

        I think each of these has a piece of the puzzle.

        "Too much" is $1.00 more than what I find believable for what I perceive to the the cost/value ratio for a given product. Lots of factors go into this, and it varies with each product and producer.
        I agree with John. Many factors to account for.
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        • Profile picture of the author marciayudkin
          How Much Money Is TOO MUCH Money For an Information Product?
          I just spent $4.95 on a WSO, and it was a total waste of money. That was way too much for the value delivered.

          On the other hand, I've paid $500 for stuff from Perry Marshall, and I think he could easily have charged more, and I would have paid more, as well. That was not too much.

          It all comes down to value. Whatever the price point, quality counts.

          Marcia Yudkin
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        • Profile picture of the author Mary Greene
          When we price WSO's, we probably all agree price should reflect quality, usability (multimedia), and profit potential for our customers. We can quote typical WSO price ranges.

          But let's consider how price affects achieving our own short-term and longer-term goals. What's our purpose beyond breaking even?

          1. Make a good first impression and create some buzz?
          2. Build a loyal list of repeat customers increasing long-term profits?
          3. Attract JV partners for leverage?
          4. Make a significant profit up front by turning the WSO into a mini-sales funnel? (Produce a how-to-do-it report before the "done for you" or "succeed faster or get it done for you" upsell: software, websites, coaching, etc.)?

          If the WSO publisher doesn't meet Goal 1, even free is too high a price.

          To meet Goals 1 and 2, the WSO marketer has to get buyers to download and review the product. Conventional wisdom for new marketers is charge a low price for the main WSO. But so many WSO bargain buyers don't remember what they've bought, can't keep the marketers' names straight, and quickly cancel email subscriptions--the biggest risk of low-priced products.

          To meet Goals 1, 2, 3, and 4, prices have to be higher to profit everybody involved (higher base price and/or upsell sales funnel. Here's where the pedal really hits the metal. I don't care whether you've got a major domo like Tim Atkinson working behind the scenes to power affiliate support/competition. If the buzz is better than the product and upsells, the refund rate goes up. Then, both the WSO marketer's and affiliate's reputation go down. Paypal starts sending those heart-stopping emails as well.

          If the WSO IS top quality (innovative, tested, clear, complete, easily activated for high ROI) and JV partners are lined up, charging more signals confidence, making the WSO stand out from the crowd. However, higher-priced WSOs definitely need continuing customer support, reputation management, and payment service support in place. One bad review is like a sudden downturn in the stock market, filling the WSO thread with doubt, rumor, and chaos.

          Ultimately, the right WSO price is the one that matches quality, reputation, and interaction, relationship, or support (through email, videos, webinars, blog posts, etc.) That combination makes the WSO seem like a bargain, even though the price is higher than a physical book from a well-known but remote expert. Pricing too low OR too high is a losing strategy.

          Cheers,
          Mary Greene
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          Cheers,
          Mary Greene

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  • Profile picture of the author Lauren Scott
    Bill, this is a great post you started. I hope it will help bring the value of the Warrior Special Offers Forum back up by proving that there is no such thing as 'rather steep' if a product has value and delivers a ROI. People who are willing to pay higher prices usually make better customers anyway because they get it. :-)
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  • Profile picture of the author Daniel Clark
    I think it's about as much about the product as the marketer behind it sometimes.
    Personally, I believe that if you were the likes of Frank Kern, you could charge whatever you wanted for an information product and people would still buy it regardless because they are buying into the marketer more than anything in this example. Frank Kern's been there, he's done it and practically wrote the book so when he releases something people jump on it and so price usually doesn't factor into that kinda thing to those that can afford it.

    However, price can play a part if you're looking a new marketer that's popped up. He or She might be selling the best thing since sliced bread and it could be amazing and only retailling at $297 or something like that but would you invest into the idea they were selling if you yourself couldn't invest the trust into the marketer behind it?
    I don't think so...
    Now, if that product was $17 it's a different story but you get where i'm coming from
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  • Profile picture of the author Andrei
    I think it is all about the content but I would say that here on warrior forum we have to make the products in some ranges.

    5-15$ for an e-book without videos
    15-40$ for a video course with pdf
    over 40% for plugins and themes or something else that require programing...
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  • Profile picture of the author 0oo0
    $120,000... they're called liberal arts degrees from private colleges.
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  • Profile picture of the author Paul Gram
    LOL at $27 being steep for a great product. I don't know about that WSO (did not buy it) but personally, I trust products in the $500+ range but it all comes down to value...

    If a product can make me $15,000+ for example, I'd pay $5,000 without blinking. At the same time, I truly believe that nothing of great value is being sold for $7, $27 etc so I don't waste my time with that kind of stuff.

    It's not about price, it's about value and what the end result a product helps you to create.
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  • Profile picture of the author BillyPilgrim
    And while we're on the subject- "Does it have a OTO?"
    This is a marketing forum, if you hate OTOs you might want to try a different hobby. This is about making money.
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  • Profile picture of the author CDarklock
    Originally Posted by tpw View Post

    How Much Money Is TOO MUCH Money For an Information Product?
    More than the average monthly revenue I expect from it over the first six months.

    I expect any product I buy to generate a 100% profit within sixty days and a 500% profit within six months. After paying for itself, of course.

    I don't care what the vendor promises it will make me. Most of those promises are just BS anyway. I only care about three things.

    1. Does it look like this fits my business?

    2. Does it look like it will work?

    3. Is it priced at or below what I think it will generate each month?

    If you promise me umpty bajillion dollars a day with a $7 product, I don't care about that. Sure, you're full of crap, but that's immaterial. I only care whether that product looks like it's going to make me $14 within sixty days and $42 within six months. Whether your sales copy is a pack of lies doesn't matter to me.
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