What IM Techniques Could I Borrow?

Mac Wheeler · 08-23-2008, 03:55 AM

I have an info product just about finished, it is not a IM focused eBook in any way, it's a guide and tutorial type of product for a certain target group.

Now it occurs to me that I could use quite a lot of IM style techniques to launch this product, definitely some article marketing, and an affiliate setup for sure.

There is also a follow up product on the drawing board, so I definately think it would be a good idea to build an opt-in list during the launch/promotion of the initial product.

This is not going to be a hard sell, no psychoactive sales page, it's not that kind of product.

Opinions?

sparrow · 08-23-2008, 08:22 AM

Its all pretty much here in the Warrior forum

I guess it depends on the niche you are in and how your target audience reacts.

You have the basics run with it.

Ed

napoleonfirst · 08-23-2008, 01:32 PM

Article Marketer must be your first option. You must test the market, drive 200 visitor to your website, if make at least one out of 200 visitor this is a winner.

kenj · 08-23-2008, 03:51 PM

Your fisrt thing to do is find out if your potential buyers will actually spend their hard earned cash on your product.

Not all niches have people who spend money. Assuming that you have a money rich group of people spend time getting people to your site.

After a few 1000 visitors you will know if you have a winner

Slow way - articles
Quick way but expensive - pay per click

MicahF7 · 08-23-2008, 05:32 PM

Quote:

Originally Posted by DecurroLtd

I have an info product just about finished, it is not a IM focused eBook in any way, it's a guide and tutorial type of product for a certain target group.

Now it occurs to me that I could use quite a lot of IM style techniques to launch this product, definitely some article marketing, and an affiliate setup for sure.

There is also a follow up product on the drawing board, so I definately think it would be a good idea to build an opt-in list during the launch/promotion of the initial product.

This is not going to be a hard sell, no psychoactive sales page, it's not that kind of product.

Opinions?

Hey,

Like others have said... I dont know the market your in, but if its a good product like you pointed out with a decent size market... you could always go to "google groups" and promote it there.

You will have to look into it more... there are rules and guide lines. But it could work easyly!

Hope it go's well

Micah Rush

Mac Wheeler · 08-23-2008, 08:17 PM

Thanks for all the good sugestions folks, I'll put some of them to use.

Dana_W · 08-23-2008, 09:29 PM

Don, how do you locate newsletter publishers? Is it as simple as doing a google search?

HeySal · 08-23-2008, 09:48 PM

If it helps - I have a product out that I am adding to. I have it out there but am waiting to really market it until I get the complementary product done - both becuase of my tight schedule right now an because I want to be able to hit the market from both sides of the niche at once so I can hard sell a "both for discount". I am in a niche where both would be of interest to most of my customers. I am also in a niche where the keywords are really tromped on for the first product but I can open up some less vicious ones relevantly with the other product on my site, too. I also intend on a U-tube to go with the official launch. Etc, Etc...yadda...yadda

Anyway -- please note that this is just an example of an option - it is what I need to do for my own genre and might just be totally wrong for you. Just notes to help you brainstorm.

08-23-2008, 03:55 AM	#1
Mac Wheeler Netrepreneur War Room Member Join Date: Aug 2008 Location: Surin, Thailand Posts: 243 Thanks: 4 Thanked 15 Times in 13 Posts Contact Info	What IM Techniques Could I Borrow? I have an info product just about finished, it is not a IM focused eBook in any way, it's a guide and tutorial type of product for a certain target group. Now it occurs to me that I could use quite a lot of IM style techniques to launch this product, definitely some article marketing, and an affiliate setup for sure. There is also a follow up product on the drawing board, so I definately think it would be a good idea to build an opt-in list during the launch/promotion of the initial product. This is not going to be a hard sell, no psychoactive sales page, it's not that kind of product. Opinions?

08-23-2008, 08:22 AM	#2
sparrow UnderGround SEO Guy War Room Member Join Date: Jun 2004 Location: MA. Posts: 2,355 Thanks: 32 Thanked 92 Times in 73 Posts	Re: What IM Techniques Could I Borrow? Its all pretty much here in the Warrior forum I guess it depends on the niche you are in and how your target audience reacts. You have the basics run with it. Ed
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08-23-2008, 01:32 PM	#3
napoleonfirst Advanced Warrior War Room Member Join Date: Feb 2007 Posts: 916 Thanks: 20 Thanked 24 Times in 23 Posts Contact Info	Re: What IM Techniques Could I Borrow? Article Marketer must be your first option. You must test the market, drive 200 visitor to your website, if make at least one out of 200 visitor this is a winner.

08-23-2008, 03:51 PM	#4
kenj Senior Warrior Member War Room Member Join Date: Aug 2008 Location: Bracknell, Berkshire, UK Posts: 1,242 Blog Entries: 6 Thanks: 134 Thanked 234 Times in 171 Posts	Re: What IM Techniques Could I Borrow? Your fisrt thing to do is find out if your potential buyers will actually spend their hard earned cash on your product. Not all niches have people who spend money. Assuming that you have a money rich group of people spend time getting people to your site. After a few 1000 visitors you will know if you have a winner Slow way - articles Quick way but expensive - pay per click
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08-23-2008, 08:17 PM	#6
Mac Wheeler Netrepreneur War Room Member Join Date: Aug 2008 Location: Surin, Thailand Posts: 243 Thanks: 4 Thanked 15 Times in 13 Posts Contact Info	Re: What IM Techniques Could I Borrow? Thanks for all the good sugestions folks, I'll put some of them to use.

08-23-2008, 09:29 PM	#7
Dana_W Senior Warrior Member War Room Member Join Date: Feb 2008 Location: Florida, USA. Posts: 2,643 Blog Entries: 1 Thanks: 507 Thanked 549 Times in 219 Posts Social Networking	Re: What IM Techniques Could I Borrow? Don, how do you locate newsletter publishers? Is it as simple as doing a google search?
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08-23-2008, 09:48 PM	#8
HeySal The Nature Lady War Room Member Join Date: Nov 2004 Location: , , USA. Posts: 4,099 Thanks: 2,675 Thanked 3,195 Times in 1,754 Posts Social Networking	Re: What IM Techniques Could I Borrow? If it helps - I have a product out that I am adding to. I have it out there but am waiting to really market it until I get the complementary product done - both becuase of my tight schedule right now an because I want to be able to hit the market from both sides of the niche at once so I can hard sell a "both for discount". I am in a niche where both would be of interest to most of my customers. I am also in a niche where the keywords are really tromped on for the first product but I can open up some less vicious ones relevantly with the other product on my site, too. I also intend on a U-tube to go with the official launch. Etc, Etc...yadda...yadda Anyway -- please note that this is just an example of an option - it is what I need to do for my own genre and might just be totally wrong for you. Just notes to help you brainstorm.
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