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Broadcast or Follow Up Messages?

by ejonesy
8 replies
Hi,

When you initially start building your list, would you load several follow up messages into your autoresponder before getting any subscribers?

Thats what most people seem to suggest, but am I right in thinking you can any track open and click through rates with broadcast messages??

If so, how do you know your initial follow up sequence is any good?

Ed
#broadcast #follow #messages
  • Profile picture of the author James.N
    Ed, I believe you can follow the same statistics with follow-up messages as well. I'd suggest setting up the follow-up messages this way you can kind of set them and forget them.
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  • Profile picture of the author Dann Vicker
    You can easily do this with aweber or getresponse. And yes, you should preload relationship building emails in your autoresponder before even getting your first subscriber.

    And you can also track the performance of your autoresponders (open rates, ctr) in the Followup Tab if using getresponse.
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  • Profile picture of the author paul nicholls
    yeah you should really have at least a few follow up emails in place

    i always have at least 3 emails in place as a follow up with extra bonus tips which compliment the product which they just bought

    if somone opts in to my free offer then i still use follow up emails set up over a number of days automatically when they opt in

    theni just use broadcasts ir any important updates

    paul
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  • Profile picture of the author Trevor
    You can start getting subscribers with just a few followups and when you get a good subscriber base you can write some more... You can even outsource this, but remember, you should always provide value in your followup messages to build a good relationship with your list.
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  • Profile picture of the author Tony Marriott
    Yes, absolutely criticallly important to set up your list and follow emails BEFORE adding subscribers.
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  • Profile picture of the author WebPen
    I think it depends on the niche.

    For niches like IM, I think broadcasts are much more common.

    For something like weight loss which is evergreen and doesnt change all that much, follow up emails are your best friend.
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  • Profile picture of the author JimDucharme
    It's amazingly easy for people to forget they ever even signed up for your list. That's why follow ups can be a great way to prevent that. IMHO you can use follow ups initially to establish expectations with subscribers. Welcome them, give them a good welcome gift and tell them what to expect regarding value and frequency from you. Just a couple of ideas for starters.

    Regards,
    jim
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  • Profile picture of the author GeeWhiz1
    Definitely but try and provide quality in your follow up messages. You won't to keep that list you have gained to a high success rate as possible.
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