What Are Autoresponders?

First, you need to understand what is an autoresponder series.

An autoresponder series is simply a series of marketing emails
sent over a scheduled period of time with the intent on selling a
product or service.

This series of emails are referred to as “autoresponder” series
simply because of the mechanism that is used to send the
emails—an email robot or autoresponder.

Autoresponders are able to send a series of emails on a set
schedule—like every other day—without further input from the
sender. These scripts have revolutionized email marketing and
every internet marketer uses such a service—or at least should be
using such a service.

Now there are several reasons why you should use an autoresponder
series, the most important of which are:

1. Marketing tests have shown that prospects are more likely to
make a purchase the more they are exposed to an advertisement.
In fact, prospects may require up to 7 contacts with an ad before
they buy. An autoresponder series allows you to contact the
subscriber several times as against a single visit to your
website and thus increases the likelihood of making the sale. In
my experience, you can double your conversion rate (sales) by
simply adding an autoresponder series to your sales process.

2. The use of an autoresponder helps to automate your email
marketing so you can set it and forget it. Because you’re direct
involvement is not necessary after the first set up, this
automation frees up your time that you can use in other forms of
marketing.


3. By its very nature an email is more personal to a prospect
than reading a sales letter on a website. The subscriber’s inbox
is regarded as a personal space and any message there is
perceived as more personal than when read from a website.

4. An autoresponder series can build a relationship with the
prospect over time which a ‘one shot’ sales letter cannot
accomplish. As the prospect continues to receive emails from
you, the repeated contacts say you’re concerned about them
receiving the benefits from your product or service.


5. You are able to offer ‘bite-size’ information for those
prospects who find it tedious to read through a 25-page long
sales letter on one sitting. The series of emails also allows
you to try different persuasion techniques to target different
types of prospects.

6. Only a 20-30% of your subscribers will open your email the
first time it goes out, so follow up becomes even more
important.

As a copywriter, I find that when I write the landing page, main
sales letter and autoresponder for my clients, the increase in
sales more than compensates for the extra investment they made in
having me write the autoresponder series. Although I make this
an option, those marketers who order my “Special Marketing
Package” which includes the autoresponder series, build a longer
term income.

So even if you have a main sales letter that is converting well
you should always consider adding an optin page with an
autoresponder series to maximize sales.

-Ray Edwards

Autoresponder is a software which automatically creat a response when it receives some kind of information.

Let me give you simple example ->

You received a new subscriber to your email list, ( you have created autoresponder message before that ) your new subscriber instantly receive a new message with other or just welcome email.

In few words , autoresponder can automatically delivery dozens of emails to your new subscribers.


Wow - Great answer. Nothing to say more!

On most list providers, an autoresponder is a series of followup emails sent in sequence at predefined intervals.

Imagine that you have two followups scheduled three days apart; when customer A joins your list, he will get followup 1. Three days later, he will get followup 2; if customer B joins that list the same day, he will get followup 1. Customer B will have to wait three days to get followup 2, just like customer A did.

On GetResponse, however, the term "autoresponder" is used in their control panel to mean the feature where customers can subscribe to the list by emailing the list name @getresponse.com instead of by finding and filling out an opt-in form.

Autoresponders are basically used to perform the function of "scheduled bulk mailings" without one having to do anything other than including preconceived messages at our time and convenience, which we plan to send our subscribers.

Basically, once you set up your site, where you expect people to subscribe to your list, you are supposed to include on it a web form in which visitors will enter their details to get your product/newsletter. One of these details is obviously the E-Mail address.

The web form is provided by the autoresponder - and it integrates the information of all your customers into one LIST. Yes -that's your list right there!

Now you can send bulk e-mails to this list of subscribers and therefore, make money through affiliate promotions and your own products.

However - please make sure you go through video tutorials on youtube etc. by googling them. That would make it much clearer.

Cheers

AutoResponders are email that are sent to you when you sign up for a list or a product and are basically just email replies that are sent to you automatically, AutoResponders are so sneaky because it will always seem like if the "real person" is sending you emails, well that's not the case actually it is just an AutoResponder sending you emails because they are programmed to do so.

Kindest,

Adan

Autoresponder is simply a program that automatically emails your subscribers for you without your intervention. A good one is Aweber.

If this is your first email autoresponder setup, what have you fed into the series? Are you offering a freebie which will be delivered via email?