Email marketing, subscribers magnet, and follow up sequence. Where to place the sale?

axar · 04-15-2012, 04:36 PM

Hello there!

I am a new member of the WF and I'm glad to learn so much from all of you.

I´m doing email marketing in the weigh loss niche for Spanish speaking countries. I´ve created a follow-up sequence. My magnet to get conversions (name+email) is a free 10 page Ebook (it has one affiliate link inside). Regarding the Thank you page, and besides the typical message "you have to confirm this subscription by opening and clicking the link I sent you...", I have put also something like "Hey check this video and see how you can lose x kilos in x days". That link sends the subscriber to a video page where the product is pre sold to them.

So, my follow-up sequence is a course of 6 emails in which I prepare my subscribers to sell them a product on the 7th. The problem is that I get a very good open rate for the 1st email, also a good one for the second, (after testing different titles), and then the open rate drops considerably with next emails, even trying different content, titles,..

You could tell me that content isn't good enough or that I still need to test and try with different subjects, etc The truth is that I have taken really care of all this, and in fact I´ve seen improvements.

I know that it won´t be too bad to get an open rate of 10% in my 7 th email (when I actually try to sell the product), and that this could be an average number. But then I see that I'm loosing a great opportunity to sell to other subscribers which did open my first email.

So, on the one hand, I want to warm my sell doing this long pre sell trough different emails delivering free and valuable content (no affiliate links, anything), but on the other hand, I wonder if there isn´t any alternative way to do the sell at the beginning and get better results.

(As I said in the Thank you page, there is a call to action "Hey check this link if you want to loose X kilos in X days" and I have actually made some sales through that link -1%- of the total subscribers).

My idea is the following: maybe instead of offering a magnet of an Ebook of 10 pages with the typical "5 foods you have to stop eating" or something like that, I could put my whole course in a .pdf an make it a 30 pages Ebook. It would be a .pdf with lot of content and include in the last pages the sales pitch. The sale would actually be integrated to the Ebook in a natural way, not as a typical agressive sale page.

I would like to know what do you think about this approach. I heard and read many times that you really want to warm your list before trying to sell something. But my open rate decreases dramatically after some emails (which as far as I know is also expected to happen in any email list). Would this .pdf, with the sales call to action in it, make sense for you more than the follow-up pre sell sequence strategy? (In any case I will keep the follow up sequence but with different content)

I´d love to hear from you.

Nickolie0990 · 04-15-2012, 05:36 PM

I don't see why not, putting a offer and the end of a 30 page report is a good idea. In addition, you can place small little soft pitches in the p.s.S in the emails that are getting a good open rate.

axar · 04-16-2012, 02:00 AM

Thanks for your advice!

04-15-2012, 04:36 PM	#1
axar Warrior Member Join Date: Apr 2012 Posts: 12 Thanks: 10 Thanked 0 Times in 0 Posts	Email marketing, subscribers magnet, and follow up sequence. Where to place the sale? Hello there! I am a new member of the WF and I'm glad to learn so much from all of you. I´m doing email marketing in the weigh loss niche for Spanish speaking countries. I´ve created a follow-up sequence. My magnet to get conversions (name+email) is a free 10 page Ebook (it has one affiliate link inside). Regarding the Thank you page, and besides the typical message "you have to confirm this subscription by opening and clicking the link I sent you...", I have put also something like "Hey check this video and see how you can lose x kilos in x days". That link sends the subscriber to a video page where the product is pre sold to them. So, my follow-up sequence is a course of 6 emails in which I prepare my subscribers to sell them a product on the 7th. The problem is that I get a very good open rate for the 1st email, also a good one for the second, (after testing different titles), and then the open rate drops considerably with next emails, even trying different content, titles,.. You could tell me that content isn't good enough or that I still need to test and try with different subjects, etc The truth is that I have taken really care of all this, and in fact I´ve seen improvements. I know that it won´t be too bad to get an open rate of 10% in my 7 th email (when I actually try to sell the product), and that this could be an average number. But then I see that I'm loosing a great opportunity to sell to other subscribers which did open my first email. So, on the one hand, I want to warm my sell doing this long pre sell trough different emails delivering free and valuable content (no affiliate links, anything), but on the other hand, I wonder if there isn´t any alternative way to do the sell at the beginning and get better results. (As I said in the Thank you page, there is a call to action "Hey check this link if you want to loose X kilos in X days" and I have actually made some sales through that link -1%- of the total subscribers). My idea is the following: maybe instead of offering a magnet of an Ebook of 10 pages with the typical "5 foods you have to stop eating" or something like that, I could put my whole course in a .pdf an make it a 30 pages Ebook. It would be a .pdf with lot of content and include in the last pages the sales pitch. The sale would actually be integrated to the Ebook in a natural way, not as a typical agressive sale page. I would like to know what do you think about this approach. I heard and read many times that you really want to warm your list before trying to sell something. But my open rate decreases dramatically after some emails (which as far as I know is also expected to happen in any email list). Would this .pdf, with the sales call to action in it, make sense for you more than the follow-up pre sell sequence strategy? (In any case I will keep the follow up sequence but with different content) I´d love to hear from you.

04-15-2012, 05:36 PM	#2
Nickolie0990 Weird Strange but True War Room Member Join Date: Mar 2009 Posts: 922 Thanks: 16 Thanked 363 Times in 143 Posts	Re: Email marketing, subscribers magnet, and follow up sequence. Where to place the sale? I don't see why not, putting a offer and the end of a 30 page report is a good idea. In addition, you can place small little soft pitches in the p.s.S in the emails that are getting a good open rate.

04-16-2012, 02:00 AM	#3
axar Warrior Member Join Date: Apr 2012 Posts: 12 Thanks: 10 Thanked 0 Times in 0 Posts	Re: Email marketing, subscribers magnet, and follow up sequence. Where to place the sale? Thanks for your advice!