How To Avoid Unnecessary Penalty Fees From Chargebacks

Jeff McCall · 02-20-2009, 07:10 AM

I was checking my credit card statements the other day and came across a payment to PayPal I didn't recognise. There was absolutely nothing in the entry to give a clue about what product or service it related to.

After racking my brains to try and remember what is was for I called the bank for more information. They couldn't help and told me to try PayPal. So after tortuous efforts to get to speak to someone there they were finally able to tell me what the payment related to.

Now I guess a lot of customers in my position would have simply filed a chargeback.

If you don't know what that is, it's where a customer tells their credit card company that they never made the purchase. The CC company get onto your merchant service for a refund and then your merchant service charge you a fee for the chargeback and may put a black mark against your company. So all in all you lose out big time.

So I thought about how I could modify my business systems to try and ensure my customers are always able to identify their purchases from me.

What I did was make sure that they know how their payments to me will appear on their CC statement. I've used every available opportunity - on the download page, on the welcome email, on the autoresponder confirmation page, and in the case of recurring payments throughout my autoresponder sequence.

For one of my products I wasn't completely sure how it would show up on a statement, so I bought it myself to see what appeared on my statement to be sure to get it right.

This really is an easy fix - I've posted a video about it on my blog if you're interested.

Be successful.

dsmpublishing · 02-20-2009, 07:13 AM

i always put on my thanks page what will appear and ive never once had a chargeback done to me - maybe i shouldnt say that am i tempting fate?

02-20-2009, 07:10 AM	#1
Jeff McCall Active Warrior Join Date: Jul 2002 Location: Essex, UK Posts: 66 Thanks: 0 Thanked 11 Times in 4 Posts Social Networking	How To Avoid Unnecessary Penalty Fees From Chargebacks I was checking my credit card statements the other day and came across a payment to PayPal I didn't recognise. There was absolutely nothing in the entry to give a clue about what product or service it related to. After racking my brains to try and remember what is was for I called the bank for more information. They couldn't help and told me to try PayPal. So after tortuous efforts to get to speak to someone there they were finally able to tell me what the payment related to. Now I guess a lot of customers in my position would have simply filed a chargeback. If you don't know what that is, it's where a customer tells their credit card company that they never made the purchase. The CC company get onto your merchant service for a refund and then your merchant service charge you a fee for the chargeback and may put a black mark against your company. So all in all you lose out big time. So I thought about how I could modify my business systems to try and ensure my customers are always able to identify their purchases from me. What I did was make sure that they know how their payments to me will appear on their CC statement. I've used every available opportunity - on the download page, on the welcome email, on the autoresponder confirmation page, and in the case of recurring payments throughout my autoresponder sequence. For one of my products I wasn't completely sure how it would show up on a statement, so I bought it myself to see what appeared on my statement to be sure to get it right. This really is an easy fix - I've posted a video about it on my blog if you're interested. Be successful.
	Jeff McCall You're welcome to visit me at my blog anytime for marketing tips, 'How-To' videos, articles and other great stuff. Don't be a stranger! - Jeff's Blog

02-20-2009, 07:13 AM	#2
dsmpublishing Banned War Room Member Join Date: Nov 2008 Location: Portugal Posts: 1,738 Blog Entries: 209 Thanks: 104 Thanked 228 Times in 161 Posts Social Networking	Re: How To Avoid Unnecessary Penalty Fees From Chargebacks i always put on my thanks page what will appear and ive never once had a chargeback done to me - maybe i shouldnt say that am i tempting fate?