What would you expect from a $5 WSO?

36 replies
I've been buying a lot of WSOs, a lot of them just for $5. Some good, some not so good and some downright rubbish.


I never ever bothered to ask for a refund because I thought it was embarrassing to ask for $5 back.
What would you expect from a $5 WSO? Would you ask for refund if it wasn't what you expected it to be?
#expect #wso
  • Profile picture of the author WebPen
    I used to ask for refunds from WSOs... generally, not anymore.

    Now that I've joined the product creation side, I understand the frustration of refunds 100 times more than I did before.

    That said- I do think it's legitimate to ask for a refund if the product doesn't fulfill what it said it would.

    For example, if the WSO salespage said that it was a product on Facebook and then it turns out it's actually just about Google +, that's begging for a high refund rate.

    That may be an extreme example, but hopefully you see my point.
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  • Profile picture of the author nicholasb
    I wouldn't expect much honestly. You usually get what you pay for. I rarely buy wso's and the only reason I buy anything related to make money online is because it's deductible.
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  • Profile picture of the author Danny Cutts
    If they are crap and not what you expected ask for a refund....

    If nobody asks for a refund then they will keep producing rubbish products....
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    • Profile picture of the author befree22
      Originally Posted by Danny Cutts View Post

      If they are crap and not what you expected ask for a refund....

      If nobody asks for a refund then they will keep producing rubbish products....
      Agreed. Still, they keep selling rubbish to newbies and those who don't know better. I'm tired of being suckered but the sales copy and the pressure sales work, doesn't it? All that psychology.
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  • Profile picture of the author alamest
    I agree with Danny, if they can not satisfy us than you need get your refund back because if we don't do that many people will abuse it and many people will get surfer from it, I think you need to get refund if you are not satisfy with their service..
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  • Profile picture of the author James.N
    I agree with the general consensus here. If its not what it was advertised as its definitely ok to ask for a refund. If it just didn't live up to your expectations I would not get a refund.
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  • Profile picture of the author Tadresources
    I wouldn't bother asking for a refund for $5 either. For one, I know that you get what you pay for, expect for that diamond in the rough you may occasionally discover, and two refunds are a b for both parties in most cases, lol.
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  • Profile picture of the author NoviIM
    Majority of the time a $5 WSO is pure nonsense..

    And no I would not ask for a refund.. $5 doesn't break the bank

    Consider it a donation.
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  • Profile picture of the author JE Publishing
    i think that you could get some info filled WSO's for that price but i do also believe that you get what you pay for and $5 isn't much .
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  • Profile picture of the author GodMode52
    Honestly n o t h i n g. If you expect someone to show you how to make 873232$ in 2 hours of work without any skill then keep going .. XD
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    • Profile picture of the author JohnMcCabe
      If I'm going to spend $5 on a WSO, it will be because the sales page offers to teach me something very specific that I want to learn. This leaves out all the magic-button list builder crap to start with.

      If the product fulfills the promise of the sales letter, I keep the product. If not, I will refund, for reasons mentioned above. I won't reward someone for failing. It's just like all those kids' activities where everyone gets a trophy so no feelings are hurt.

      If you put out substandard stuff, you deserve to be frustrated. And to be substandard on a $5 product, you gotta be pretty bad...
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      • Profile picture of the author mrinternational
        I strongly agree with the following
        Originally Posted by JohnMcCabe View Post

        If I'm going to spend $5 on a WSO, it will be because the sales page offers to teach me something very specific that I want to learn. This leaves out all the magic-button list builder crap to start with.

        If the product fulfills the promise of the sales letter, I keep the product. If not, I will refund, for reasons mentioned above. I won't reward someone for failing. It's just like all those kids' activities where everyone gets a trophy so no feelings are hurt.
        Just as it happens with kids that they all get a trophy for trying, it promotes mediocrity. The same thing happens in the wso section if it is allowed.


        What I expect from a $5 wso is for it to offer insight on something very specific that I might be having trouble with, specified in the sales page. Stay away form the blind sales copy, unless you really trust the seller from buying previous products of his.
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  • Profile picture of the author Fernando Veloso
    Should have this one as a signature: best WSO I ever bought here (and most profitable too) was priced at the whooping 7$ mark.

    Go figure.
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  • Profile picture of the author taskemann
    I would have expected that it had given me knowledge that had let me earn back what it costed or more.

    If the WSO costs $5, I had expected that I had earned a minimum of $5 from what I'll learn from it!
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  • Profile picture of the author ang0160
    I would expect nothing at all. You can learn more by reading posts here.
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  • Profile picture of the author laurenceh
    I don't think you can pre-judge a WSO based on price alone.

    Consider this...

    A savvy marketer creates a quality product, full of useful information, but prices it at just $5.

    What happens?

    He draws in a large amount of buyers at that price point.

    They see the product is great quality, and now when he emails them about his backend product priced at $27-$47 they're more likely to buy from him.

    After all, if his $5 product was so good what's his $47 product going to be like?!

    My point is...

    You can't say how good a product will be based on price alone. I've seen plenty of piles or pap priced at $17 plus!

    What would I expect from a $5 WSO?

    I'd expect it to follow through on the promise of the sales page. If it "does what it says on the tin" I'm happy.

    If you're thinking of buying a WSO I'd look into feedback left by previous buyers, and the person selling the product.

    If Willie Crawford, John Schwartz, Dr Mani or the like was selling a $5 product I'd be snapping their hand off for it.
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    • Profile picture of the author anahita56
      Originally Posted by laurenceh View Post

      I don't think you can pre-judge a WSO based on price alone.

      Consider this...

      A savvy marketer creates a quality product, full of useful information, but prices it at just $5.

      What happens?

      He draws in a large amount of buyers at that price point.

      They see the product is great quality, and now when he emails them about his backend product priced at $27-$47 they're more likely to buy from him.

      After all, if his $5 product was so good what's his $47 product going to be like?!

      My point is...

      You can't say how good a product will be based on price alone. I've seen plenty of piles or pap priced at $17 plus!

      What would I expect from a $5 WSO?

      I'd expect it to follow through on the promise of the sales page. If it "does what it says on the tin" I'm happy.

      If you're thinking of buying a WSO I'd look into feedback left by previous buyers, and the person selling the product.

      If Willie Crawford, John Schwartz, Dr Mani or the like was selling a $5 product I'd be snapping their hand off for it.
      I agree with you. I have had $5 WSO's that were really useful. I sold my copywriting supremacy at $5 on the advice of my mentors and it did pretty well. The only refund I had was from someone who bought it twice! But i think I sold myself too cheap there.
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      • Profile picture of the author cashp0wer
        IF the WSO was total crap I would ask for a refund back. If it was okay but not really what I wanted I probably wouldn't ask if it was only $5.
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  • Profile picture of the author sbucciarel
    Banned
    All I expect from any WSO is whatever is promised in the sales letter and no, I would not ask for a $5 refund. I've eaten larger amounts than that on a WSO where clearly it was not functional (software). I just don't buy from that person again if I the WSO doesn't live up to it's promises.
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    • Profile picture of the author TiffanyVee
      Originally Posted by sbucciarel View Post

      All I expect from any WSO is whatever is promised in the sales letter and no, I would not ask for a $5 refund. I've eaten larger amounts than that on a WSO where clearly it was not functional (software). I just don't buy from that person again if I the WSO doesn't live up to it's promises.
      Ditto this. There are also a few people I have purchased WSO or other offers from that I won't purchase from again if the purchase lands me on a spammy email list.

      With that being said - I am not afraid to ask for a refund on a product that is priced at $47 or more that offers information that would have been better suited for a $5 offer.

      At $5 - I'm expecting basic information on a topic that is new to me.
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  • Profile picture of the author DireStraits
    I loathe insidious marketers who are of the mind that pricing low somehow abdicates them of any responsibility to actually deliver on what is advertised, and I'd happily request a refund just out of principle if that were the case.

    Yes, yes, I know there's always an element of subjectivity as to whether a product is "fit for purpose" or "as described", etc., but in cases of blatant misrepresentation they're not getting away scot free with my cash just because it's barely enough to buy a good bag of crisps. I like me crisps.
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  • Profile picture of the author Zeus66
    It may have been mentioned already, but you can't really look at prices in the WSO section as indications of value/quality/size. A lot of us run very low-cost WSO's for purposes other than the money they make us in direct sales. It's often about building a list of buyers (where numbers matter more than upfront profits). You will often see inexpensive front-end products sold as WSO's, then one or more upsells are worked into the sales process. Those are almost always more expensive and where the seller is truly hoping to make the profit side of things. It's also a more attractive strategy for attracting affiliates to promote your WSO when you have an upsell with a commission % going to the affiliate in addition to the front-end commission.

    All I'm saying is that in this market especially, with all these savvy marketers, it's not a true gauge to merely look at the front-end price of a WSO.

    John
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  • Profile picture of the author chansgrose
    Some WSO creators offer a very low price on a great product, to build a relationship and rep among their name. So not ALL lower priced item are junk. Though most of the time the saying is true, "you get what you pay for".
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  • Profile picture of the author Pud
    There's always exceptions to the rule I think but generally I wouldn't really expect too much and if anything the $5 price would probably turn me off... unless maybe it was a limited time promotion or something.
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  • Profile picture of the author AdwordsMogul
    I will expect whatever the sales copy promises. To be honest, I hardly find a WSO (in my areas of interest) that teaches me anything new.

    However, there is usually a statement or paragraph that stimulates my mind and takes me in a new, stronger direction. And I have paid $1 to over $200 (and more for consultations) for products just to get a statement that will make a difference, in the short or long term.
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  • For $5 I expect:

    - a short WSO (quick to consume)
    - one good idea (which I might or might not already know)
    - for the WSO to deliver what it promises in the sales copy

    Personally, I wouldn't ask for a refund if I didn't like the WSO, but I might well decide not to buy from that WSO creator again. I'd also never ask for a refund if I just didn't like the content of a WSO, providing the content matched the sales copy (in that case, it's my fault for buying).

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  • Profile picture of the author Phobia
    I think the sole intention of a $5 WSO is to get you on the list. Most of what I've seen is either re-hashed or something way too creative and for someone starting out it would be unrealistic to learn.
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  • Profile picture of the author MidlandsMarketer
    I don't care what the price of any product is, I'll always expect a product to deliver what was advertised.

    Whether it's a $5 report or $5000 software suite, I want the product to do exactly what the seller said it would. Otherwise, I'll be asking for a refund pretty sharpish. I hold digital products to the same standard as physical ones, and why shouldn't I?

    If I bought an item that didn't work as claimed, I'd take it back. I'd never be 'embarrased' to refund a product whatever (though that may be the deep-rooted English need to complain about things... ), honest retailers/manufacturers learn more about their products and how to improve them if people tell them what need isn't being fulfilled.
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  • Profile picture of the author Randall Magwood
    If it was so-so information, i probably wouldn't. If it was a 5-page report basically pitching me on their $50 product on every page... yeah i would. Same day too.
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  • Profile picture of the author saiidah
    i agree with the majority. ask for a refund. if it has not delivered as the sales page says, do it. but please don't confuse the sales page with your expectation. reality beats fantasy most days in this cruel world, be it a $5 product or a $200 product.
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  • Profile picture of the author Big Rob
    I have purchased many products that when I dig into them, I go WTF?, but rarely ask for a refund.

    My philosophy is that if I get some bit of value from the information, money well spent.

    And $5 of value is not that difficult to achieve, IMHO.

    Regards,
    Rob
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  • Profile picture of the author StevenJones
    From a $5 WSO I at least expect some new information or a new approach. Nothing more nothing less. eBook form is preferred as I want to skim information fast to see if it's something I personally need.
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  • Profile picture of the author YasirYar
    I would only ask for a refund if they blatantly and clearly promise something that the WSO does not offer. Otherwise, I normally do not ask for refunds specially if they are only $5.

    I think it is a purchaser's responsibility to leave a comment reflecting on why they did not find the product worth the money, if that is the case. Write out an honest review so that people who buy the WSO in the future are not expecting something different when they purchase the WSO.
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  • Profile picture of the author thedanbrown
    Honestly, if you learn ONE useful thing that you can implement in your business from a $5 WSO then it was definitely worth it in my book. As for refunds, I don't normally bother asking for a refund if I'm not satisfied unless I bought the product for more than $15.
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