Do you do this...
Say you have a static homepage that you want to promote a clickbank product on. Is it a good or common strategy to create a persona, with a name and create a story about how you had the problem, your struggles, why you did to overcome it etc... To connect and build a relationship with your visitors, making it more personal??
Or is it more effective to just be anonymous and write about the problem and what can be done, being more professional.
Again this would be for promotion of a CB product. As well as an opt-in to build a list in the side bar.
Anyone have any experience with this, is it common or even a good idea?
Thanks
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