When will IM be saturated?

48 replies
I have been thinking about something for a while and that is:

Is the rate of new internet users the same as the rate of new internet marketers?

There are thousands of new internet users each day, which is good for us internet marketers because more people = more money.

But there are also many new internet marketers growing as well. This leads to more competition.

So do you think percentage wise there are more new internet users or more new Internet Marketers.

So what do you think will happen? Will there ever be too many internet marketers saturating the whole market?
#saturated
  • Profile picture of the author Tenzho
    There will always be people who give up half way.
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  • Profile picture of the author Ben Gordon
    In my opinion, never. As the rate of internet marketers increases, so does the rate of internet users (aka. 'customers').

    There might be a little more competition back and forth, but generally, I believe that those who are meant to succeed are still going to, and those not, won't.
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    • Profile picture of the author Jonathan Joseph
      Hi @aluminum,

      I completely agree with Ben here. There are many different ways to make money as an IM'er in the offline and online area's amongst a gazillion different niche's.

      It's important that we have a "share the wealth mentality"!

      Originally Posted by Ben Gordon View Post

      In my opinion, never. As the rate of internet marketers increases, so does the rate of internet users (aka. 'customers').

      There might be a little more competition back and forth, but generally, I believe that those who are meant to succeed are still going to, and those not, won't.
      Signature

      Jon

      "Success comes when people act together; failure tends to happen alone." -- Deepak Chopra

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  • Profile picture of the author Scrape
    I don't think it will happen sooner. Internet is so big and also the more newbies, the more money
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  • Profile picture of the author sovereignn
    It's going to pretty much stay the same. It doesn't get easier it only gets harder as time goes by....

    So more people may start trying but more people are also going to fail
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    • Profile picture of the author Ben Gordon
      Originally Posted by sovereignn View Post

      It's going to pretty much stay the same. It doesn't get easier it only gets harder as time goes by....

      So more people may start trying but more people are also going to fail
      Why would you assume it's harder? As the number of marketers grows, the number of visitors on the internet grows. Perhaps you're targeting the wrong audience which just has ascending competition.

      I've actually found it easier to make money in some of my niches than four years ago. You just got to do your research and find out what's worthy.
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  • Profile picture of the author Paul Gram
    It will absolutely never be a problem.

    #1. Most people fail or give up.

    #2. Internet Marketing is not a business, it's a method to market or advertise a business or products and there will always be zillions of products and services to advertise online and off.
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  • Profile picture of the author Irwin Dominguez
    I don't think IMers will saturate the market anytime soon. The internet is too big and there's so many niches and technology is always changing...

    It's evergreen; as long as the internet doesn't go under IM is safe.
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  • Profile picture of the author Chr
    I think its already over-saturated. Look around this forum, most people are pretty unsuccessful and most sell silly products.
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  • Profile picture of the author cjreynolds
    Originally Posted by aluminum View Post

    I have been thinking about something for a while and that is:

    Is the rate of new internet users the same as the rate of new internet marketers?

    There are thousands of new internet users each day, which is good for us internet marketers because more people = more money.

    But there are also many new internet marketers growing as well. This leads to more competition.

    So do you think percentage wise there are more new internet users or more new Internet Marketers.

    So what do you think will happen? Will there ever be too many internet marketers saturating the whole market?
    About 95-98% of IMers fail to make any real money at IM, meaning at most 2-5% succeed. If that number ever grows, you may need to be concerned. Doubt it will ever happen...
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  • Profile picture of the author Joseph Robinson
    Banned
    Marketing on the internet won't get saturated. It's the same thing as marketing off of the internet: there are plenty of people who say they do it; but very few who can actually do it successfully.
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  • Profile picture of the author owenlee
    IM won't get saturated anytime...there will always be people who want to market their services or products...
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  • Profile picture of the author GMT
    I don't think IM will ever be saturated, unless consumers get into the mindset of I just want a handful of sites and that's it...Google, fb, etc...the minalist theme has taking over in many regards, and the idea of removing net neutrality on ISP's(which could result in all sites besides the most popular being an "addon" package to your regular ISP bill making it more expensive, which could effectively kill a lot of IM) but IM is still healthy currently, even with Google and all the updates. Also as others have mentioned, not everyone's cut out for IM and tend to give up, which is unfortunate.
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  • Profile picture of the author Alex Guzman
    Okay, ask yourself, will there ever be too many businesses in your area. Too many to handle? Not really. Why? For this very reason... McDonald's continues to expand their business. Why do they do this? Are there not already so many McDonald in the world? Answer yes, and no. As long as there is Demand those who supply it will be successful. It is the basic law of Business, yet many fail to recognize its true power.

    There are always going to be people who need something, if you are the one that supply's it, then there is no need to worry about it.

    Saturation can happen, but the system whatever it is always becomes unsaturated and It always becomes profitable again.

    The internet is still in its infancy and Internet marketing is as well. There are always better ways to get people to know you like you and trust you. If you are yourself, there is no way that you will loose no matter how saturated it gets. The worst thing that you can do is become a commodity.


    I hope this helps.

    Alex
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  • Profile picture of the author lifesofree
    When will IM be saturated? Maybe when everybody ist rich.
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  • Profile picture of the author Exel
    At the same time doctors, lawyers and salesmen become saturated.
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  • Profile picture of the author JSProjects
    NEVER.

    Far too many niches, products, keywords, etc.
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  • When people get motivation stick with something. The public is becoming more and more instant gratification we know I'm takes hard work most people don't have
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  • Profile picture of the author rado0
    There will always be "unrevealed" markets that can bring you a fortune. Generally speaking, however, it's probably getting more difficult for those trivial niches such as hair loss, weight loss etc.
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  • Profile picture of the author Christopher Fox
    I am going to say this: a lot of successful business models today will not be as successful in the future. A lot of them. For a few different reasons. Some of those reasons might come across as insulting and piss some people off, without my intending to, so I will refrain from listing them. Further, there are people who are well respected and have made a good chunk of money off of some of these business models, so people will think I am nuts, bitter, troll, etc.

    None of that is true, it is just my honest, nonemotional appraisal that I will keep to myself. Not just so I don't piss people off, but those reasons spell out pretty clearly a business model I think will be successful, albeit quite expensive to pursue and I don't know that I want to throw it out there for all to see, especially those that have a lot more cash than I do and can get going on it tomorrow if they want.

    What I will say, however, is to not count future new users in the same vein as users today. The online people of tomorrow do not have the disposable income of the online people today - else they would already be online. Further, one thing I will also add concerning the saturation issue is that the first thing, the very first thing you are competing for, before anything else, is people's time. Every person has a finite amount of time they can sit in front of their computer for, a finite amount of time they have to go through emails from all of the lists they are on, a finite amount of time to read the info product IMers want them to buy, a finite amount of time to read product reviews, etc.

    For every site like pinterest that pops up, sites that take a pretty hard stance against IMers utilizing their platform, the less time of the average net user you stand a chance of competing for with other IMers.

    I am not saying everyone is doomed and that what works today for some will not continue to do so in the future, rather what works today for some will work for less in the future - and some of those in the less category are successful today.

    To use an analogy, suppose a general goods store owner is surveying the world in, say, 1960. He looks around, looks at his successful business and looks at all of these potential customers from the Baby Boom and thinks to himself, "This is great. I have a very successful business, I sell good products and provide good customer service and pretty soon, all of these little rugrats running around are going to grow up, get jobs, need my goods and I am going to be overwhelmed with business. I'll still be in business in 20 years, no doubt making even more sales and more money with all of these new customers that are in the process of growing up. Life is grand and my business model that is very successful today will do nothing but flourish in the future."

    And then Wal-Mart comes along and both his business model and his income turn to sh*t ...

    But what the hell do I know ...
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  • Profile picture of the author seeksucces
    Originally Posted by aluminum View Post

    I have been thinking about something for a while and that is:

    Is the rate of new internet users the same as the rate of new internet marketers?

    There are thousands of new internet users each day, which is good for us internet marketers because more people = more money.

    But there are also many new internet marketers growing as well. This leads to more competition.

    So do you think percentage wise there are more new internet users or more new Internet Marketers.

    So what do you think will happen? Will there ever be too many internet marketers saturating the whole market?
    It is already saturated my friend. The problem I see with IM is that too many people out there are trying to make money by tricking people, scamming others, and by offering crap rip off products (take a lot of ClickBank products for example).

    For those of you who want to make a great site, and really provide value to your website visitors, this is where the real benefit is. However, I will not underestimate the reality of an online business. It is no different than a real life business, and requires a significant amount of time and work to make profitable. Good luck to you.
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  • Profile picture of the author DubDubDubDot
    It was completely saturated five years ago. That in itself isn't a problem IF you can keep reinventing your work to remain competitive.

    But the 1996 days of throwing crap up on Geocities and rolling in the cash are long gone. As time goes on people learn how to do more things. You've got to keep up. It takes more work (or better ideas) to make the same amount of money.
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  • Profile picture of the author clever7
    I agree that it already is saturated, and becoming worse with time. Who is making money online? I believe that only the old ones, who started doing something many years ago. I doubt that newbies are making money today, the way the web is now.



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  • Profile picture of the author mrozlat
    Nothing ever gets saturated...
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  • Profile picture of the author Cyberdog1
    You have to remember that the Internet is still in its Infancy.

    As more and more people log on to the World Wide Web the user base increase and so does the IM crowd I guess 99% would give up at some point so those who actually carry on will reap the benefits!
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  • Profile picture of the author YasirYar
    I don't think it is going to become saturated any time soon.

    We need to look at both sides of the picture. The size of markets are increasing at a much faster rate than the number of internet marketers available to do them.

    There is still so much lost earning potential because there are not enough skilled, hard working people in this field. While a lot of new people are coming into IM, most of them are not focused or patient people , and they end up failing.
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  • Profile picture of the author azmanar
    Hi,

    When we see IM through a very narrow definition, it WILL become stuffy and saturated.

    When we see IM through a broad definition, we will see an endless amount of opportunities for us to pick.

    YOUR CHOICE.
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    === >>> Tomorrow Should Be Better Than Today

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  • Profile picture of the author Trevor
    I think it depends on your perspective and how you view it. You could say that now IM is saturated due to all the competition we have to deal with if we want to be successful (and that's what people who always only complain do, anyway), or you can toughen up and beat the competition.

    I think IM is going to be harder in the future, the competition is going to be more stiff, etc. Then it depends who's willing to hustle more - the one who is shall prevail.
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  • Profile picture of the author Kal Sallam
    I see what your saying an it makes sense, the internet is so big and there is room for everyone. The IM niche is so competitive anyway.
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    • Profile picture of the author cjreynolds
      1. Over 1 Billion internet users accessing the internet every day
      2. Very small percent of population even knowing what IM is
      3. 95 - 99% failure rate in IM

      Do the math...

      saturation = nearly impossible
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  • Profile picture of the author Rod Cortez
    Saturation is a myth. Remember you don't have to outrun the bear, you only have to outrun the other person.

    RoD
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    "Your personal philosophy is the greatest determining factor in how your life works out."
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  • Profile picture of the author slackoff
    IM will never be saturated. Niches will be saturated but never IM in general. There is always room for more people and with more people usually means more niches/ideas open up.
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  • Profile picture of the author odohjc
    Are you afraid of losing your internet business. My fellow warrior, you should forget it. Internet business is growing and will never be saturated.

    Why do I say so? Because offline businesses are not saturated. Offline businesses have been there since time immemorial. Offline business is as old as life.

    What will happen probably is that there could be some bad seasons or recession as in offline businesses. In everything ,you do not expect rosey period continuously. There may be down turn in the internet business but the business will continue to thrive.

    I therefore encourage you not to be afraid of the unknown yet.

    odohjc
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  • Profile picture of the author Brad Gosse
    Most people don't understand market saturation. It can't happen to a sales medium like the internet. Just the products in it.

    For instance.

    If you sell refrigerators online your market is saturated because your customers all have them and the only ones who need them are buying a new home or have a broken one.

    But if you sell info products there is always room for a better way to do something. So the buyer may consume 20 products on the same topic. And you will never reach the level of penetration as an oven
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  • Profile picture of the author manicmethods
    The number of internet marketers might increase dramatically, but the number that are successful will be far smaller.

    Lots give up. Lots make **** all. Lots make pennies.
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  • Profile picture of the author clean99
    It depends on you!
    For some people it will because they don't look for new opportunities, for others who look around it will never get saturated because there are new products and offers coming out each day.
    Many people think IM is really easy when they start and once they realize that there is some work to be done they give up, so many players in IM are just temporary.
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  • Profile picture of the author jrodgers
    I hope never, There always seems to be new ways to progress.
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  • Profile picture of the author Tsnyder
    I could run the quantum equation for you but
    I doubt you'd understand it anyway... so... just
    be satisfied in the knowledge that I've done the
    math and have determined the precise day and
    time that internet marketing will become saturated.

    It's a long and complicated equation dealing with rates
    of travel, human and physical capital, rate of growth of
    available human knowledge and rate of development of
    new technology.

    What it all comes down to is June 23, 2031 at 8:47 p.m.
    in the Eastern time zone of the United States.

    Now you know... get to work.
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    If you knew what I know you'd be doing what I do...
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  • Profile picture of the author RomeWashington
    I think Internet Markerters will always exceed the general internet user. No worries.
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  • Profile picture of the author Istvan Horvath
    When I see posts like the OP my first thought is: he thinks IM = MMO (make money online), which is a typical misconception of the newbies...
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    • Profile picture of the author Christopher Fox
      These might be of interest to the topic:





      Something to always consider about marketing online is the evolution of the internet user. A lot of things are shiny, not just for the new IMer, but for the new user. And then the luster will tarnish a bit. I personally have watched things gain momentum, from ebooks to pop ups designed for list building. The latter has really surfaced on many, many pages in just the past year or so, compared to previous years of surfing. There might be a saturation that actually leads to a decline in effectiveness for many tried and true methods. It would be interesting to track these numbers over time and also be able to compare them to a few years ago.

      Full article: Unwanted Digital Ads Turn Off US, UK Customers - eMarketer
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  • Profile picture of the author OmarNegron
    Originally Posted by aluminum View Post

    I have been thinking about something for a while and that is:

    Is the rate of new internet users the same as the rate of new internet marketers?

    There are thousands of new internet users each day, which is good for us internet marketers because more people = more money.

    But there are also many new internet marketers growing as well. This leads to more competition.

    So do you think percentage wise there are more new internet users or more new Internet Marketers.

    So what do you think will happen? Will there ever be too many internet marketers saturating the whole market?
    Nope I can't see it getting saturated because very simple...

    1) The market is way to big. There are so many niches and ways to make money that there is enough for everyone to share.

    2) Many internet marketers give up. There is a huge failure rate because we all known it is NOT that easy to succeed online.

    So yeah new people will come on and most will stop in their tracks. So there will be plenty of room for the marketers who grind it out!

    -Omar
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  • Profile picture of the author Kenwerd
    I don't think it will ever be completely saturated. There will always be people who give up and always people who will come up with new, innovative ways to do internet marketing. I think there will always be a good balance.
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    • Profile picture of the author cjreynolds
      Your problem may stem from an erroneous concept of IM, or commerce in general.

      Traditionally, people have thought of the economy as a big "pie" - If I get a bigger piece of the pie, someone else has to get a smaller piece - the pie has a finite size and there's only so much money in it. Therefore at some point in time, the big dogs eat ALL of the pie, and nobody else gets ANY.

      This is incorrect. There is no pie. Only an endless throng of customers with credit cards...

      Utopia, we have arrived
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  • Profile picture of the author cjreynolds
    Originally Posted by Chris Kent View Post

    IM won't become saturated but I believe it will die in the next 5 years due to:

    - big business dominating

    - increased regulations
    - big business dominating - Not sure about this one - the internet has always been about community. The big guys tried to take the web by storm in the late '90s and look how that turned out (dot-com bust). Once they adopted more community-oriented business models (ie: affiliate mrktg, etc.), they were back in the game. To cut us little guys out of the picture now they would have to forget history, to their peril.

    - increased regulations - Now that I'm concerned about. People who don't understand or care about IM, making sweeping changes that cripple our ability to profit. There are a lot of zealots out there who have a fantasy about the internet needing to be "commerce free", and some countries (US included, sometimes) are not sympathetic to free enterprise when it concerns the little guy.
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