Article Marketing - Keyword Phrases and Google Ranking

The best thing to do with article marketing is to target long tailed keywords. So instead of 'dog training', go for things such as 'dog training techniques', or 'dog training for puppies' etc. Generally, when people search on Google, they do so without the quotes. People mainly use the quotes to gauge how competitive a keyword phrase is.

Doing a search without the quotes will bring up a lot of generic search results.

In other words "dog training" will bring up results for the term dog training.

Dog training will bring up results for dog training, dog, and training.

I hope this answers your question.

If you are talking about the keyword phrases that you use for your articles that are submitted to directories then I don't concern myself on phrases with quotes. I prefer to focus on what articles are ranking well without quotes around the keyword phrases and then knock those articles off the number one position.

This works extremely well because the keyword phrases are generally long tail and searched enough on a daily basis to make them great income generators.

Respectfully,
Tim

Hi.

If I understand you right, you are asking for how to search when you want to know how well your article is ranking in Google.

The answer to this is that you then do the search without the quotes, because this is how people is searching when they want to find relevant info.

Hops this helps.

- Oddvar.

good advice.

also, try putting the search term in quotes and use the intitle operator.

intitle:"dog training techniques"

This gives a clear indication of what your competition is also.

Just reading through the replies. I am just floored by all the help on this site.

When you check the keyword traffic using Google Keyword Tool, there are three option:

Broad, Phrase and Exact Match.

Suppose your keyword is *Dog Training*, when people search:
Dog Training, it's counted as Exact Match
Dot Training Video, it's counted as Phrase Match
Training For Dog, it's counted as Phrase Match

Thus, when you are targeting keyword *Dog Training*, you should check your article ranking using Google by using *Dog Training* (without quote) instead of "Dog Training".

However, when you are checking for competition, you should use phrase match: "Dog Training"

Hope you get it.

Don't go for "dog training". You will never make it to #1 without lots of nights with frustration and it's a pain in the ass. Try long tail keywords yes it's easier.

Not initially but if you continue the process you will eventually have 30 articles at the end of 30 days, 60 articles after 2 months, 90 after 3 months....etc.

At the end of 12 months you would have 365 articles submitted on behalf of your website driving traffic to it. Even if each article only sends 1 visitor a day that's 365 potential buyers each day or over 10,000 visitors a month which can be quite lucrative.

Tim

that depends on how many backlinks the top ranked sites have. For information on how to check back links check out dnScoop - Domain Name Value, History, Stats Tool and Forums

Useful reply from Jason Ng! I think if you are talking about the keywords that are used for the articles you have written which are forwarded to directories, I would think that phrases and phrases with quotes in them don't matter that much. Its probably best to concentrate on the articles that are getting the highest ranking without quotes on your selected key phrases. I think that most keyword phrases are in the long tail format anyway, so if you get a lot of search results frequently (ie.daily) this would give you a greater opportunity for generating an income!

Hope this helps!

Again, what Jason Ng said is very useful. Let me ask you this though, what percentage of people use the exact phrase (with "---" around them) when doing a Google search? Not many, I'll bet.

If I were interested in seeing if a new article of mine is indexed on Google I might start with the quoted version just to see if it shows because there will be a lot less competition. But what really matters in terms of traffic is where your article shows when the keyword is not in quotes because that's how most people search.

Another thing--I don't care what your thoughts on Google's use of semantic latent indexing (SLI), but if your keyword phrase is "dog training" you want to try to use words in your article that Google expects to find in authority pages on the subject. For example, I just went to Google's external keyword search tool at:
https://adwords.google.com/select/KeywordToolExternal

I searched for "dog training" and found the following number of monthly searches for the following terms:

dog training 1,000,000
dog obedience training 40,000
dog behavior training 8,000
dog agility training 12,000
dog house training 14,000
collar dog training 40,000

Now, the beauty in this thing is that Google is putting it right in your face. She is telling you what words she expects to find in articles related to dog training. If you can sneak in words like obedience, behavior, agility, house, and collar into your article, Google may rank your article higher because of the semantically related terms to your main keyword gives her searchers a more quality related experience when they search for "dog training".

Plus, if someone searches for "obedience dog training" your article may rank higher than it would if you didn't plug the word "obedience" a couple of times.

This isn't "gaming" Google, it is, rather, just listening to what she thinks is related to your keyword and using it. It's just smart business and thinking about semantically related words will improve your rankings.

It's probably useless to check how your site ranks for any phrase with quotation marks around it, other than to make you feel like you're achieving something worthwhile. Very few people search using quotations. So, yeah, you might find your site ranking on Page 1 for lots of phrases with quotation marks. But they aren't doing you any good, in reality.

For any highly competitive phrase (like dog training), you're better off looking for longtail offshoots (as others here have suggested). Something else that helps is to go over your site's stats and find the terms that people are using to actually find your site. You might be surprised to find lots of traffic coming from pretty unusual search phrases. Use that data to guide your future efforts. Find combinations of those words and write articles around them.

Good luck,
John

Hi, "keyword" is only 1 litmus test. The more accurate one to check out competition is allintitle:keyword. Why allintitle?

Google places a lot of emphasis on the title.

Allintitle shows you all pages that use your target keyword in their titles. Those who understand SEO will know that placing your keyword within your content title is necessary for ranking in SEs. So these are your real competitors!

Normally if "keyword" is 10,000 or less and "allintitle" count is less than 1000, it's very easy to optimize to rank within top 10 in Google, especially if you use EzineArticles for article marketing.

Another trick is to split up your keyword and use them repeatedly in the title. For example, Dog Training - How Training Your Dog Without A Collar Helps. Notice I broke up "Dog Training" into "Training", "Dog" and used these words? This is good for keyword optimization.

I think you are misunderstanding the whole With Quotes/Without Quotes concept.

Obviously most people don't search on Google using quotation marks around the specified keyword phrase.

When you are placing the quotation marks around the phrase, you are doing so as a Marketer, and not your typical website visitor.

You use the quotation marks because you are trying to estimate the true competition of your keyword phrase.

For example, let's say that your keyword phrase is "black lab training." You are thinking about writing an article around that keyword phrase, but want to see the competition first.

Again, a website visitor would type in black lab training (without the quotes) into Google. But what does google give the visitor back?

Because he didn't use quotation marks around the phrase black lab training, he is going to get all the results for webpages that have any of those three words (black, lab, and training). There will be results for black chess pieces, college lab supplies, marine corps training, etc.

Are those pages your true competition? I wouldn't say so.

That's why as a marketer, you need to put your keyword phrase INSIDE of quotations marks. It has nothing to do with how someone actually uses Google.

Putting the keyword phrase above (black lab training) in quotes in Google will give you all of the webpages that have the phrase "black lab training" on them. Now, that's a much better indication of your true competition.

Does that make sense?

KateD

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