Upsell Question: Charge separately, or combine into one?

YonghoShin · 04-21-2012, 06:07 PM

Let's say you sell one main product ($20) and 3 upsells ($15 each).
A new customer buys all 4 items.

What is the standard way to bill them?

A) Bill them once for $65, or...
B) Bill them 4 separate charges ($20, $15, $15, $15)

(How do industry-standard companies like Clickbank, Infusionsoft, etc. handle this?)

YonghoShin · 04-21-2012, 06:29 PM

Anyone know, or a place I can read to learn more about this?

Ken Hoffman · 04-22-2012, 12:21 PM

I would ask this question directly to your merchant account provider. Whoever is processing your orders would give you the correct answer.

That said, the way I've typically seen it is ONE charge. The exception would be if someone has an upsell that's really a separate purchase. Depends on how you set up your marketing.

If you charge them separately they may not recall the upsells.

Their final order total shouldn't show up till they are through the last upsell. That way they will see their final total order amount. And that's what you should charge them: ONE charge for everything. I can't imagine doing it another way, trying to bill them separately for each upsell.

04-21-2012, 06:07 PM	#1
YonghoShin Active Warrior Join Date: Aug 2010 Posts: 72 Thanks: 7 Thanked 17 Times in 13 Posts	Upsell Question: Charge separately, or combine into one? Let's say you sell one main product ($20) and 3 upsells ($15 each). A new customer buys all 4 items. What is the standard way to bill them? A) Bill them once for $65, or... B) Bill them 4 separate charges ($20, $15, $15, $15) (How do industry-standard companies like Clickbank, Infusionsoft, etc. handle this?)

04-21-2012, 06:29 PM	#2
YonghoShin Active Warrior Join Date: Aug 2010 Posts: 72 Thanks: 7 Thanked 17 Times in 13 Posts	Re: Upsell Question: Charge separately, or combine into one? Anyone know, or a place I can read to learn more about this?

04-22-2012, 12:21 PM	#3
Ken Hoffman Profit Producing Copy War Room Member Join Date: Mar 2012 Location: Madison, WI Posts: 142 Thanks: 15 Thanked 57 Times in 44 Posts Contact Info	Re: Upsell Question: Charge separately, or combine into one? I would ask this question directly to your merchant account provider. Whoever is processing your orders would give you the correct answer. That said, the way I've typically seen it is ONE charge. The exception would be if someone has an upsell that's really a separate purchase. Depends on how you set up your marketing. If you charge them separately they may not recall the upsells. Their final order total shouldn't show up till they are through the last upsell. That way they will see their final total order amount. And that's what you should charge them: ONE charge for everything. I can't imagine doing it another way, trying to bill them separately for each upsell.
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