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Offline Marketing Method. How do they do it?

by jan roos
10 replies
I stumbled across a marketing firm's flyer last night that specializes in marketing for restaurants.

They offer list building and charges $100 per year recurring and then 4 cents per email that goes out. That was interesting.

The thing that interest me that they do is that they have a way to find out when new residents move into the neigbourhood of the restaurant. The will then send a card with a welcome to the neighborhood message and a coupon from the restaurant.

I think it's a great idea and was wondering if anybody know where I can find the info of new residents?

Cheers
#marketing #method #offline
  • Profile picture of the author laird
    Most county/parish newspapers list all the homes sold during the previous/current week. For instance, my newspaper lists the homes with address and selling price.

    What next?

    1) You could send a direct mail piece to the NEW HOMEOWNER at those addresses.

    2) Partner with a Realtor/Lender who has access to loan/recorder data to get the name of the new homeowner(s).

    3) Try your county recorder's office. You may be able to do research there for free. (eg. look up the address and see if they display the owner's name).

    4) Buy the names from a known list provider (Melissa Data for instance).

    Good luck!

    Del
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    • Profile picture of the author jan roos
      Originally Posted by laird View Post

      Most county/parish newspapers list all the homes sold during the previous/current week. For instance, my newspaper lists the homes with address and selling price.

      What next?

      1) You could send a direct mail piece to the NEW HOMEOWNER at those addresses.

      2) Partner with a Realtor/Lender who has access to loan/recorder data to get the name of the new homeowner(s).

      3) Try your county recorder's office. You may be able to do research there for free. (eg. look up the address and see if they display the owner's name).

      4) Buy the names from a known list provider (Melissa Data for instance).

      Good luck!

      Del
      Thanks for the info. I am definately thinking of adding this to my arsenal.

      Cheers
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      • Profile picture of the author stacyfox
        InfoUSA - Mailing List - Email, Business, Sales Leads, Consumer - InfoUSA - has a service where you get the names and addresses of either new movers or new homeowners (or both) in a geographic area.

        In my town (Redlands, CA) there are approx. 300 people who move each month. When you sign up for a yearly subscription for these lists, you pay $90 a month if you want the new movers weekly and $72 if you want them monthly.

        So, if you want to do a direct mail campaign, you'd get the list of movers and forward them to your mail house which could send out the postcards.

        My city is fairly small and has 2 zip codes. People tend to shop (and eat) locally so the city would be a good radius. But, if you live in a larger city, I would target a radius around the restaurant's or shop's address. If you live in a smaller city, you could target other cities in the area if you think people would drive to your shop.

        HTH

        Stacy
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        • Profile picture of the author jan roos
          Originally Posted by stacyfox View Post

          InfoUSA - Mailing List - Email, Business, Sales Leads, Consumer - InfoUSA - has a service where you get the names and addresses of either new movers or new homeowners (or both) in a geographic area.

          In my town (Redlands, CA) there are approx. 300 people who move each month. When you sign up for a yearly subscription for these lists, you pay $90 a month if you want the new movers weekly and $72 if you want them monthly.

          So, if you want to do a direct mail campaign, you'd get the list of movers and forward them to your mail house which could send out the postcards.

          My city is fairly small and has 2 zip codes. People tend to shop (and eat) locally so the city would be a good radius. But, if you live in a larger city, I would target a radius around the restaurant's or shop's address. If you live in a smaller city, you could target other cities in the area if you think people would drive to your shop.

          HTH

          Stacy
          Sounds Good, I'll definately check them out. Thanks Stacy
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  • Profile picture of the author Micheal Perkins
    There is a set of books that are on the expensive side that list every address in a city, based on the last time the book was updated. Usually every year or two I think. I forget the name of it, but I used it when I was cold calling selling insurance several years ago. I forget the name of the book.

    I will try and figure out what it is later today and post an update here. I want to say it is the "SRDS" but I'm not positive. I know I used a book called the SRDS, but I don't remember if that was the book.

    Edit: I just looked the SRDS up online and I was wrong about it. The SRDS is for marketing companies to find marketing lists that you can send your offer to. I'm still looking for the right name of the book I'm talking about.

    Now the great thing about this book is, most libraries carry this set in their reference section for the area the library serves. So you can get the information for free there.

    The book breaks all the listings down in 3 categories:
    1. You can search by name of the homeowner
    2. You can search by street name
    3. I forget the third category.

    I used category 2. The reason for that is I knew what sections of the city were more likely to have people who were likely to be interested in purchasing insurance. So I would grab my local map and look at all the street names in a given area. I would go to the book and photocopy the sheets of the book with the information for the streets I was interested in. This would list the name of the homeowner, street address, occupation if the homeowner provided it, and I think the telephone number.

    As I'm thinking about it, the 3rd section might have been for businesses, but I'm not positive. If that's the case, that section would be huge for contact information for the businesses in your area.
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  • Profile picture of the author Micheal Perkins
    Ok, sorry it took so long. I could not find the book I was talking about in my post above by doing a search online. So I was out with my wife and son and stopped by our public library. The book is called "Polk City Directory."

    It will most likely be in the resource section of the library. My library requires you to show a photo id to look at it. I guess they probably record who looks at it since it contains so much information.
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  • Profile picture of the author Mickey Wong
    Jan,

    How about setting up joint ventures between the restaurants (and other local business) you're working with and local real estate agents?

    Put a pack together of coupons/vouchers from businesses and let the real estate agents offer it to their clients as a "Thank You & Welcome To The Neighborhood" gift. You could also include something from you in the pack.

    Mickey
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