A Simple Resource Box Tip So You Don't Have To Beat Your Brains Out

Some marketers have problems coming up with resource boxes for their
articles. The following tip will work if you're sending your prospect directly
to a sales page.

Let's take the following sales page headline that I took off of a popular
product from Clickbank.

"This System Makes Me At Least $171,168.06 Per Month And You
Can Start Using It 15 Minutes From Now"


Love it, hate it, doesn't matter. It converts as it's one of the top selling
products.

So, if you're creating a resource box for your article, simply do the
following:

1. Create the first part of the resource which is the reminder of the
prospect's pain.

Here's mine.

"Sick of spinning your wheels trying to make an honest living online?"

2. Give the URL:

Here's how I do it.

Visit my site at <URL>

3. Pull the headline and link it.

and discover a system that makes me at least $171,168.06 per month and
you can start using it 15 minutes from now.

Putting it all together, you get.

"Sick of spinning your wheels trying to make an honest living online? Visit
my site at <URL> and discover a system that makes me at least
$171,168.06 per month and you can start using it 15 minutes from now."

It's pretty cookie cutter. It works well if you're sending people to a sales
page that really converts well. If it doesn't, your resource call to action
will probably fall flat as well.

Naturally, you will want to split test this resource box against whatever
you might normally write.

This is not much different from some pay per click tactics that essentially
say the same thing...to tailor your ad to the sales page. The reason is
simple. You want the prospect to feel like they've reached the right place
when they hit the sales page. By grabbing the headline, even with slight
modifications, the prospect WILL get that feeling that they are in the
right place. Then, it's the sales page's job to convert them as you've
basically done all you can do at this point.

Again, I am not condoning hyped up sales page headlines, nor am I
condemning them. I am simply suggesting that you might want to try a
resource box that is more tailored to the actual sales page you're sending
people to.

** EDIT **

As Michael Oksa pointed out (Thanks Michael) you have to make sure
you don't make a claim that isn't true for YOU.

So the above resource box would probably be better written as.

"Sick of spinning your wheels trying to make an honest living online? Visit
my site at <URL> and discover a system that makes the creator at least
$171,168.06 per month and you can start using it 15 minutes from now."

Thanks again for pointing that out Michael. Didn't even think of it.

I should never make posts so late at night when I'm half asleep.