What does your Sales Funnel look like?

30 replies
I am trying to solidify the work flow for my sales funnel. I get sooo many conflicting threads (common with large forums). When do I use the following....

Launch Page
Sales Page
Squeeze Page

Also do you have an opt-in box on every page and what is the back bone of your site (straight HTML, Joomla, WordPress)?

Thanks
#funnel #sales
  • Profile picture of the author Andy Fletcher
    You have to work backwards from what you're trying to sell, not forwards from a bunch of concepts.

    Talk us through what you're trying to achieve and we can help you design it.
    {{ DiscussionBoard.errors[6102199].message }}
  • Profile picture of the author texas319
    Ultimate Goal is to sell my own video series or e-book product with optional coaching. As the list grows offer spin offs of the original info product. These spin-offs may be products I help my offline clients create and sell to their own base.
    {{ DiscussionBoard.errors[6102554].message }}
    • Profile picture of the author retsced
      Originally Posted by texas319 View Post

      Ultimate Goal is to sell my own video series or e-book product with optional coaching. As the list grows offer spin offs of the original info product. These spin-offs may be products I help my offline clients create and sell to their own base.
      Is it possible to give that video course away for FREE. Of course there's conflicting ideas and opinions out there but 99% of them are garbage. You should never hardsell prospective leads unless you are selling them a $500 - $1000 product for $20 to build that all important initial trust. This is how it's done...period!!
      Signature
      Strong Men and Women put themselves in harms way
      for the freedoms weak people give away for safety
      {{ DiscussionBoard.errors[6102613].message }}
    • Profile picture of the author Andy Fletcher
      Originally Posted by texas319 View Post

      Ultimate Goal is to sell my own video series or e-book product with optional coaching. As the list grows offer spin offs of the original info product. These spin-offs may be products I help my offline clients create and sell to their own base.
      OK cool. Ultimate goals are awesome but break it down into manageable chunks that are still complete.

      Start with a single individual chunk. Get an ebook written, write a sales page and start driving traffic to it to sell it.

      Once you've done that add another component, say a squeeze page in front of it to capture leads and follow up emails to keep sending them to the sales page.

      A downsell, so when they try to leave without buying you lead capture there.

      An up/cross sell where you show them a related product after purchase (start with an aff promo for speed).

      A follow up sequence to all buyers offering personal coaching (don't even bother with a sales page to start with just a week's worth of emails asking them to hit reply if interested).

      See what I mean?

      Start with a single functioning unit then grow it piece by piece.
      {{ DiscussionBoard.errors[6102638].message }}
      • Profile picture of the author Kal Sallam
        Originally Posted by Andy Fletcher View Post

        OK cool. Ultimate goals are awesome but break it down into manageable chunks that are still complete.

        Start with a single individual chunk. Get an ebook written, write a sales page and start driving traffic to it to sell it.

        Once you've done that add another component, say a squeeze page in front of it to capture leads and follow up emails to keep sending them to the sales page.

        A downsell, so when they try to leave without buying you lead capture there.

        An up/cross sell where you show them a related product after purchase (start with an aff promo for speed).

        A follow up sequence to all buyers offering personal coaching (don't even bother with a sales page to start with just a week's worth of emails asking them to hit reply if interested).

        See what I mean?

        Start with a single functioning unit then grow it piece by piece.
        I was here to offer my little advice but I gave up That's a great example for great sales funnel.
        {{ DiscussionBoard.errors[6105103].message }}
  • Profile picture of the author texas319
    @Andy - I am confused now. Please bare with me while I try to wrap my mind around this. So you are saying finish the FREE video and as well as the in my case more in depth video coarse (1000 value for $97 dollars) When some one goes to my site my homepage is the video sales letter? Or the Squeeze page with the free offer? My thought was the following order Squeeze Page Opt-in for free Coarse Place them in an email sequence At the end of the email squence and the free video coarse semd them to the sales page. Am I wrong?
    {{ DiscussionBoard.errors[6103473].message }}
    • Profile picture of the author Andy Fletcher
      Originally Posted by texas319 View Post

      @Andy - I am confused now. Please bare with me while I try to wrap my mind around this. So you are saying finish the FREE video and as well as the in my case more in depth video coarse (1000 value for $97 dollars) When some one goes to my site my homepage is the video sales letter? Or the Squeeze page with the free offer? My thought was the following order Squeeze Page Opt-in for free Coarse Place them in an email sequence At the end of the email squence and the free video coarse semd them to the sales page. Am I wrong?
      Rip out everything that isn't absolutely essential and start with the bare basics.

      Traffic -> sales page -> sales

      Then grow it from there.
      {{ DiscussionBoard.errors[6103535].message }}
    • Profile picture of the author afilmarket
      Originally Posted by texas319 View Post

      @Andy - I am confused now. Please bare with me while I try to wrap my mind around this. So you are saying finish the FREE video and as well as the in my case more in depth video coarse (1000 value for $97 dollars) When some one goes to my site my homepage is the video sales letter? Or the Squeeze page with the free offer? My thought was the following order Squeeze Page Opt-in for free Coarse Place them in an email sequence At the end of the email squence and the free video coarse semd them to the sales page. Am I wrong?
      Hey,

      You'll hear over and over on Warrior Forum that money is in the list.So, if you're new to IM, I would say your first priority is to build a list. I think the best way to do this, and is working for me, is to set up a squeeze page.

      Make bullet points of the main frustrations of your niche. Then produce a simple squeeze page which seems to answer those frustrations, and give away a good quality, yet not comprehensove, freebie. (check out my MMA squeeze page in my sig. - is converting well).

      Build a relationship with your list by sending out regular (definition of regular depends on your niche - in IM I'd say every day is common, but in my niche, MMA, I won't e-mail more than every 3 days) quality information, via an autoresponder, such as Aweber. Then, every 4th or 5th e-mail, promote a product to them.

      In the signature of all your e-mails, and usually linked from the resources you send them by e-mail, link to your main product you're selling.

      I think this strategy will work well for you
      {{ DiscussionBoard.errors[6103856].message }}
  • Profile picture of the author SutejoTan
    most of the time is just plain html and then drive traffic to that squeeze page, capture leads, then do more funneling by offering another squeeze page (high ticket products)
    Signature
    PM me, If you want to do swap .THx
    {{ DiscussionBoard.errors[6103560].message }}
  • Profile picture of the author Noel Cunningham
    Here's a simple funnel for you

    Squeeze Page --> Optin for Freebie --> OTO --> Freebie Download Page

    Something like that will get you started but the sky's the limit with funnels... Wait till you add 2 or 3 upsells and as many downsells. That's when it can get a little crazy!
    {{ DiscussionBoard.errors[6103562].message }}
    • Profile picture of the author texas319
      Originally Posted by Noel Cunningham View Post

      Here's a simple funnel for you

      Squeeze Page --> Optin for Freebie --> OTO --> Freebie Download Page

      Something like that will get you started but the sky's the limit with funnels... Wait till you add 2 or 3 upsells and as many downsells. That's when it can get a little crazy!
      That was my original funnel. What is OTO?
      {{ DiscussionBoard.errors[6104219].message }}
      • Profile picture of the author afilmarket
        Originally Posted by texas319 View Post

        That was my original funnel. What is OTO?
        One time offer. You got to love IM jargon!
        {{ DiscussionBoard.errors[6104523].message }}
        • Profile picture of the author texas319
          Originally Posted by afilmarket View Post

          One time offer. You got to love IM jargon!
          lol, Yea i got it now...
          {{ DiscussionBoard.errors[6104577].message }}
  • Profile picture of the author Rick Britton
    i have the plan for my e-mail marketing but what I lack is all the resources

    autoresponder
    digital delivery system
    purchase processing
    anything else????

    the opt in is on my website and will be giving a freebie on there

    any suggestions?
    Signature

    {{ DiscussionBoard.errors[6103614].message }}
  • Profile picture of the author Patrick Batty
    I like Noel's idea from up above.
    Nice and simple and wont tick off the reader / subscriber.

    I've signed up for 1 persons free offer one day (out of discression I won't name them) and before I could get out of it I must have been offered 6 upsells! Crazy stuff.
    With all the exit pop up etc, when I finally worked my way out of is sales process I pretty muched hated the guy.

    I should have known because his first few emails went the same way, so I unsubscribed... so what good did that do for the guy?

    I guess I think we should put ourselves in the subscribers shoes when we create these things.. they should be too deep or too pushy. I'd say two offers MAX.

    No harm offering something of added value up front, but I personally don't like to push it too far.

    Respect your buyer / subscriber and no doubt they'll stay on your list a lot longer and you'll earn a fair chunk in the long run.
    {{ DiscussionBoard.errors[6104580].message }}
  • Profile picture of the author texas319
    @Patrick - The guys from Internet Marketing Moguls suggested that style of funnel. It focuses more on list building and taking advantage of Aweber with SOS stype responses.

    What is an example of a none aggressive On-Time-Offer? My niche is very particular.
    {{ DiscussionBoard.errors[6104634].message }}
    • Profile picture of the author Shadowflux
      I'm with everyone else. Keep it really simple to start out with. You can start creating something more complex when you find out what combination of "offer, freebie, sales page, squeeze page etc" works best for your product and customer base.

      For now I would pick just one straight line

      Traffic > Sales Page > Sales
      Freebie > Opt-In > List
      Freebie > Sales Page > Sales
      etc etc etc

      You'll probably have to test a few different techniques to figure out which is the best plan for you. Just keep it simple!

      If you only have the one product then you probably won't have much use for a very long list, at least initially. Lists require regular maintenance so the subscribers remember you, they're best for promoting a number of products rather than just one.

      I would just start with the basic sales page to sales tactic. Drive enough traffic to an effective sales page and you should make a few sales. Try offering the first class/level/lesson video for free and see how that increases or decreases sales.
      Signature
      Native Advertising Specialist
      Dangerously Effective
      Always Discreet
      {{ DiscussionBoard.errors[6104688].message }}
    • Profile picture of the author Patrick Batty
      Well I don't know your niche.. but generically speaking, if someone signed up for a FREE offer, I wouldn't do a OTO for $99 or something like that.

      After all, they weren't really in BUY mode. They wanted your free report.

      However, if I had something that would offer them extra value from the free offer, that a certain percentage of people would want, I'd have no problem offering something probably at a price no more than about $27..
      in fact probably even much less than that if possible.

      I guess I'm saying the jump to move from a free offer to $99 is quite a bit, but from free to $7 or $17 can work.






      Originally Posted by texas319 View Post

      @Patrick - The guys from Internet Marketing Moguls suggested that style of funnel. It focuses more on list building and taking advantage of Aweber with SOS stype responses.

      What is an example of a none aggressive On-Time-Offer? My niche is very particular.
      {{ DiscussionBoard.errors[6104824].message }}
  • Profile picture of the author texas319
    So just how different is the Sales Page from a Squeeze Page? Both of mine will be utilizing video. I plan on keeping it simple for now. My goal is to extract sales from the list with sub-niche specific items or coaching and keep them engaged with a few Blogs and Freebies
    {{ DiscussionBoard.errors[6104725].message }}
    • Profile picture of the author Shadowflux
      Originally Posted by texas319 View Post

      So just how different is the Sales Page from a Squeeze Page? Both of mine will be utilizing video. I plan on keeping it simple for now. My goal is to extract sales from the list with sub-niche specific items or coaching and keep them engaged with a few Blogs and Freebies

      My opinion is that a squeeze page should be short and really simple. Give them a quick pitch, tell them what they'll get for signing up and then give them the form. It should be as short a trip as possible from "That sounds interesting" to "I think I'll sign up"

      The sales page is slightly more complex. It needs to grab their attention, lead them through the page, explain what the product is, what it does and, most importantly, how it can benefit them. Then you need to make purchasing the product as easy as can be. A good sales page incorporates a number of things including copywriting and graphics.

      It may seem like the two goals are the same but the approach is very different for a number of reasons.
      Signature
      Native Advertising Specialist
      Dangerously Effective
      Always Discreet
      {{ DiscussionBoard.errors[6104756].message }}
  • Profile picture of the author texas319
    Yea I agree a small under $20 OTO sounds about right.
    {{ DiscussionBoard.errors[6104892].message }}
    • Profile picture of the author Shadowflux
      A cheap OTO can be good right after the they submit their email but you should make sure they know it's a special offer.

      "Right now only, as a special sign up bonus, you can receive this exclusive package, valued at $197 for only $7! This offer is only valid right now so don't pass it up!"
      Signature
      Native Advertising Specialist
      Dangerously Effective
      Always Discreet
      {{ DiscussionBoard.errors[6104927].message }}
  • Profile picture of the author paul nicholls
    i have a video course of 23 videos but i give away 15 of those for free, thats how i build my list

    it works really well

    i can speak from experience that this does work well. create a product and give some of your videos away for free and then charge a small amount for the rest, that can be your way of building buyers list

    all you need is a squeeze page, and an offer page and some follow emails in place

    your sales funnel will develop over time so dont worry about getting it perfect or lots of emails in place before you even launch anything, just get it going then you can make tweaks as you go

    paul
    {{ DiscussionBoard.errors[6105108].message }}
    • Profile picture of the author texas319
      Originally Posted by paul nicholls View Post

      i have a video course of 23 videos but i give away 15 of those for free, thats how i build my list

      it works really well

      i can speak from experience that this does work well. create a product and give some of your videos away for free and then charge a small amount for the rest, that can be your way of building buyers list

      all you need is a squeeze page, and an offer page and some follow emails in place

      your sales funnel will develop over time so dont worry about getting it perfect or lots of emails in place before you even launch anything, just get it going then you can make tweaks as you go

      paul
      Paul that sounds like a good idea.
      {{ DiscussionBoard.errors[6109108].message }}
  • Profile picture of the author Nixgan
    Tex , firstly it is common knowledge of course to have a squeeze page first so when people opt-in, you get subscribers. Use a single opt-in. On the squeezepage, just give them a little sneak peek of whatever you are trying to sell, and promise them maybe a review or a how to do tip, or even a small 5 most asked questions book to get them to opt-in.

    Next, you can start selling your product and put in a maximum amount of 3 OTO(one time offers) selling other products of yours. This would increase sales tremendously!

    Then, using your autoresponder, you send them various emails maybe daily selling your products or affiliate products. When writing emails, treat your subscribers like friends and never hard sell to them. Relate a story of your life or a trip somewhere to what you are selling finally, soft but convincing. Actually, I have a few winner emails, I can show some to you later on or something.

    As for selling your product, if you are selling maybe a course or some information , or software, I heard that on paypal, clickbank or paydot.com, I forgot which, there is this very special way to sell them.

    You have to set your paypal, clickbank or paydot.com with it. Assume your product is us$100. Simply, it sells your product at maybe us$1 or even us$0 in the beginning. Then after 30-days, the buyers are automatically charged the rest of the fees. The buyers have to be notified of course, if they are satisfied with the product, they do not do anything and will just be charged later on, if they are not satisfied with the product, they will have to unsubscribe, if they don't, at the end of 30 days they will similarly be charged the full amount, which is us$100.

    There is actually a reason why I recommend you to charge the full price after a 30 day period. You can charge it in days or weeks , but based on my stats, a 30 day period gives the most sales!

    The rest is history, and you just keep raking in the sales!

    Wish I helped, best of luck to you !
    {{ DiscussionBoard.errors[6105167].message }}
    • Profile picture of the author texas319
      Originally Posted by Nixgan View Post

      Tex , firstly it is common knowledge of course to have a squeeze page first so when people opt-in, you get subscribers. Use a single opt-in. On the squeezepage, just give them a little sneak peek of whatever you are trying to sell, and promise them maybe a review or a how to do tip, or even a small 5 most asked questions book to get them to opt-in.

      Next, you can start selling your product and put in a maximum amount of 3 OTO(one time offers) selling other products of yours. This would increase sales tremendously!

      Then, using your autoresponder, you send them various emails maybe daily selling your products or affiliate products. When writing emails, treat your subscribers like friends and never hard sell to them. Relate a story of your life or a trip somewhere to what you are selling finally, soft but convincing. Actually, I have a few winner emails, I can show some to you later on or something.

      As for selling your product, if you are selling maybe a course or some information , or software, I heard that on paypal, clickbank or paydot.com, I forgot which, there is this very special way to sell them.

      You have to set your paypal, clickbank or paydot.com with it. Assume your product is us$100. Simply, it sells your product at maybe us$1 or even us$0 in the beginning. Then after 30-days, the buyers are automatically charged the rest of the fees. The buyers have to be notified of course, if they are satisfied with the product, they do not do anything and will just be charged later on, if they are not satisfied with the product, they will have to unsubscribe, if they don't, at the end of 30 days they will similarly be charged the full amount, which is us$100.

      There is actually a reason why I recommend you to charge the full price after a 30 day period. You can charge it in days or weeks , but based on my stats, a 30 day period gives the most sales!

      The rest is history, and you just keep raking in the sales!

      Wish I helped, best of luck to you !
      Why not charger full price up front? Is the FREE.99 or $1 intro price to tempting to pass-up?
      {{ DiscussionBoard.errors[6109145].message }}
  • Profile picture of the author Rick Britton
    In a health niche, how often would you expect an e-mail? I get Natural news and that comes at just the right rate (they must have tested to death) for me. Maybe I should monitor how often I get them? I open their e-mail immediately every time it lands in my in-box...

    a great model for me I think
    Signature

    {{ DiscussionBoard.errors[6105200].message }}
    • Profile picture of the author afilmarket
      Originally Posted by Rick Britton View Post

      In a health niche, how often would you expect an e-mail? I get Natural news and that comes at just the right rate (they must have tested to death) for me. Maybe I should monitor how often I get them? I open their e-mail immediately every time it lands in my in-box...

      a great model for me I think
      I think the rate depends, niche to nice. Like I said previously, in my niche, the subscribers are quite sensitive to over-selling, so I send an e-mail no more than every 3 days.

      Health niche - I would say once a week would be fine. I would speculate that the reason you open the e-mails every time, is because they have provided you with genuinely useful and good quality content in the past. And I think that's the secret. Send your subscribers information that will really help them, and occassionally offer them products to buy that will also genuinely help them.
      {{ DiscussionBoard.errors[6117947].message }}
  • Profile picture of the author Curtis2011
    Originally Posted by texas319 View Post

    I am trying to solidify the work flow for my sales funnel. I get sooo many conflicting threads (common with large forums). When do I use the following....

    Launch Page
    Sales Page
    Squeeze Page

    Also do you have an opt-in box on every page and what is the back bone of your site (straight HTML, Joomla, WordPress)?

    Thanks

    My sales funnel is pretty straightforward.

    1. SEO-optimized content on an authority site (about 100 pages total) gets traffic from search engines.

    2. Every page has a banner on it that links to my ebook sales page.

    3. Ebook sales page is... a sales page. Viola. The person clicks the buy button and is sent to E-junkie's payment system.
    {{ DiscussionBoard.errors[6109441].message }}
  • Profile picture of the author Benjam1n
    The money isn't in the list, it's in the relationship you have with your list.

    You could have a list of 10,000 subscribers but if all you do is send daily e-mails which are blatantly trying to sell them something, you aren't going to make many sales.

    You could have a list of 1,000 people but if you build a good relationship with them, providing excellent advice, building trust and becoming an authority on your topic, you will get ten times more sales, it just takes a little bit of time.

    Don't sell out for a quick buck, that's where most people fail.

    If it were me, I'd have a squeeze page with a free product. Then use an auto-responder to send them quality content e-mails and links to new articles on your blog/website. Then follow up letting them know about a new product you are realising, maybe giving them sneak peaks of certain chapters or something to build up a buzz about your product.

    The biggest IM'ers will give away loads of value for free becasue people think "Whoa, if he's giving this away for free, imagine what's in his payed for stuff"
    Signature

    "You become what you think about most of the time" - Think BIG!!

    {{ DiscussionBoard.errors[6118089].message }}

Trending Topics