Email marketing open rates and CTR rates?
Many marketer say that one subscriber's worth is 1$/month.So if I have a list of 1000 subscribers,I would expect around $1000 per month.
Lets say i have 1000 subscibers and sending them email 3 times a week.This makes 12 times in a month.
1000 * 12= 12000.
Lets say Open rate 20% (Average open rate for Marketing)
12000 * 20 / 100 = 2400
Lets say Average CTR 20%;
2400 * 20 / 100 = 480 people clicks to your link.
Average Conservion rate of your product is 8%.
480 * 8 / 100 = 38.
Product value is $15 (Average for different products you promote) so;
I would expect 38 * 15 = $570 for the whole month.
So what is your statistics? $1 per lead seems a little bit high.
Maybe increasing products price may solve the problem but this time conversion rates may decrease.
Do you have Buyer IM leads? We have sales floors with Great DPL. PM me.
The Warrior Forum